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Creating Lead-Generating Social Media Campaigns
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Creating Lead-Generating Social Media Campaigns

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Creating Lead-Generating Social Media Campaigns - How to create measurable social media campaigns that generate leads for your business. http://dempseymarketing.com

Creating Lead-Generating Social Media Campaigns - How to create measurable social media campaigns that generate leads for your business. http://dempseymarketing.com

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  • 1. Creating Lead-Generating Social Media Campaigns Brought to you by: DempseyMarketing.com
  • 2. Robert Dempsey I am a navigator. My life purpose is to help people chart their course, and get them where they want to go, so they can help those they are meant to help. - Robert Dempsey© 2012 Dempsey Marketing
  • 3. At Dempsey Marketing we are creating a company culture that supports individual, professional, and personal growth. We are committed to providing an environment that inspires top level people to aspire to heights previously unimagined. Our efforts propel clients to use their expertise to improve the lives of others. Source: http://dempseymarketing.com/dempsey-marketing-company-purpose/© 2012 Dempsey Marketing
  • 4. Agenda 1. Researching topics 2. Crafting landing pages 3. Building a social media promotion calendar 4. Creating customized tracking links 5. Measuring campaign success 6. Q&A© 2012 Dempsey Marketing
  • 5. Marketer, Know Thy Client! • Know who you are trying to attract • Capture their language and reflect it • Focus on the benefit THEY get • Research (until blue in the face)© 2012 Dempsey Marketing
  • 6. Research Part I© 2012 Dempsey Marketing
  • 7. Research Methods 1. Analytics 2. Social Media 3. Surveys & Polls© 2012 Dempsey Marketing
  • 8. Analytics • Google • HitSniffer • Social Metrics Pro (WordPress) • Triberr - past posts • Facebook Insights© 2012 Dempsey Marketing
  • 9. Social Media • Tweet Chats • Facebook Groups • LinkedIn Groups • Forums© 2012 Dempsey Marketing
  • 10. Surveys & Polls • Website / Blog - SurveyMonkey.com • Email - Q&A • Twitter - twtpoll.com • Facebook - SurveyMonkey, polls, questions© 2012 Dempsey Marketing
  • 11. Landing Page Craftsmanship Part 2© 2012 Dempsey Marketing
  • 12. Your Landing Page Is A Sales Page© 2012 Dempsey Marketing
  • 13. 5 Major Components 1. Desperate Problem 2. Unique Promise 3. Irresistible Offer 4. Reason To Act Now 5. Call To Action© 2012 Dempsey Marketing
  • 14. 1: Desperate Problem • What problems are your ideal clients trying to solve? • How can what you offer help solve their problem?© 2012 Dempsey Marketing
  • 15. 2: Unique Promise • Solves the desperate problem(s) • Contains the true point of difference benefits that you provide© 2012 Dempsey Marketing
  • 16. 3: Irresistible Offer 1. What is the goal of the offer? 2. What exactly will the person receive? 3. How do you remove the risk? 4. Why should they take action now? 5. What should they do now?© 2012 Dempsey Marketing
  • 17. 4: Reason To Act Now • Is there a deadline? • Will they lose something by not acting today? • What happens if they do nothing? • Note: It must be real; no fake scarcity© 2012 Dempsey Marketing
  • 18. 5: Call To Action • Fill out the form • Give us a call => trackable phone number • BOTH© 2012 Dempsey Marketing
  • 19. Landing Page Layouts© 2012 Dempsey Marketing
  • 20. © 2012 Dempsey Marketing
  • 21. © 2012 Dempsey Marketing
  • 22. © 2012 Dempsey Marketing
  • 23. Source: http://blog.kissmetrics.com/color-psychology/© 2012 Dempsey Marketing
  • 24. Social Media Promotion Calendar Part 3© 2012 Dempsey Marketing
  • 25. Elements • Blog posts • Events - Facebook, Google+ • Social media updates© 2012 Dempsey Marketing
  • 26. Example : Webinar© 2012 Dempsey Marketing
  • 27. Monday Social Media Blog Post Promotion (CTA) Landing Page© 2012 Dempsey Marketing
  • 28. Tuesday Blog CTA Social Media Graphic Promotion Landing Page© 2012 Dempsey Marketing
  • 29. Wednesday Social Media Blog Post Blog CTA Facebook Promotion About Webinar Graphic Event Landing Page© 2012 Dempsey Marketing
  • 30. Thursday & Friday Blog CTA Facebook Social Media Google+ Event Graphic Event Promotion Landing Page© 2012 Dempsey Marketing
  • 31. Tips • Use an actual calendar (Google) • Create a daily promotion checklist • Schedule posts and updates ahead of time • HootSuite, Facebook scheduled posts • ** Plan well ahead **© 2012 Dempsey Marketing
  • 32. Customized Tracking Links Part 4© 2012 Dempsey Marketing
  • 33. Tools • URL Shorteners: bit.ly, Google, HootSuite • Better: LinkTrackr© 2012 Dempsey Marketing
  • 34. LinkTrackr http://rdlink.me/link© 2012 Dempsey Marketing
  • 35. Measuring Campaign Success Part 5© 2012 Dempsey Marketing
  • 36. What To Measure • Link(s) • Landing Page(s) • Thank You Page • Thank You Email© 2012 Dempsey Marketing
  • 37. Metrics • Links - clicks, conversions • Landing Pages - page views, bounce rate, opt-ins / phone calls • Thank You Page - social shares • Thank You Email - opens© 2012 Dempsey Marketing
  • 38. Join Us!© 2012 Dempsey Marketing
  • 39. Get More Webinars • Get more awesome • 1-2 webinars / month • Online workshops • Help promoting your blog© 2012 Dempsey Marketing
  • 40. DempseyMarketingTribe.com© 2012 Dempsey Marketing
  • 41. Connect Everywhere DempseyMarketing.com rdempsey DempseyMarketing Robert Dempsey (with my pic) robertwdempsey DempseyMarketing robert@dempseymarketing.com© 2012 Dempsey Marketing
  • 42. Q&A© 2012 Dempsey Marketing
  • 43. THANK YOU!© 2012 Dempsey Marketing