TechStars for a Day - Seattle; Getting Started

Getting Started…TechStars for a Day - SeattleJune 3, 2011
Robert Pease, VP Marketing @Gist -> Marketing at Research In Motion
robertcpease@gmail.com
206.237.0397
@ReplyToAll

About me
Formerly VP Marketing @ Gist (acquired by Research in Motion in Feb -> the BlackBerry folks)
10+ years of startup experience; product & marketing roles; some success/some spectacular failures
My preso is (mostly) about what happens after your first release

Plan vs. Reality
Your plan is accurate until the other guy moves…

Twice as long, half as much
Your goal is to accomplish twice as much in half the time

Always hire better than yourself
1.1
n
Find people smarter than you to join your team

Mitigate technology AND market risk
Will it work? vs. Does anybody care?

Know your target customer….by name
Get outside the self-reinforcing loop for true customer feedback

There is only one silver bullet…
Do many things, not one thing

Create fans & take them on your ride
Love everybody equally & make them part of the adventure

Relationships matter…
Customers, prospects, advisors, investors, competitors, journalists, vendors, partners, mentors, strangers, classmates, bloggers, etc., etc.

Exit is the end of the beginning…
WHO
ARE
YOU
?

Questions?
Robert Pease, VP Marketing @Gist -> Marketing at Research In Motion
robertcpease@gmail.com
206.237.0397
@ReplyToAll
Slides available: slideshare.net/robertcpease

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TechStars for a Day - Seattle; Getting Started

by Robert Pease

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