Suture & laura mulvey
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Suture & laura mulvey Presentation Transcript

  • 1. A2 Media Studies Audiences and Audience Theory
  • 2. Audiences and Audience Theory
    • We have so far studied 3 theories of audience
    • The Effects Model
    • The Uses and Gratifications Model
    • Reception Theory
  • 3. Audiences and Audience Theory
    • We will now go on to consider
    • Suture
    • Feminist Film Theory and Audiences
  • 4. Audiences and Audience Theory
    • Suture
    • Classical Hollywood narrative and editing ‘sutures’ or positions the audience in certain ways making only one preferred reading possible, however unconscious the audience is of that position
  • 5. Audiences and Audience Theory
    • Feminist Film Theory and Audiences
    • Laura Mulvey
    • Visual Pleasure and Narrative Cinema (1975)
  • 6. Audiences and Audience Theory
    • Cinema reflects society
    • Therefore cinema reflects a patriarchal society
    • How does a patriarchal society manifest itself in cinema?
  • 7. Audiences and Audience Theory
    • An example:
    • Patriarchy and phallocentrism are linked
    • The phallus is the symbol of power
    • Note how guns are used in films
    • Guns = phallus = power
  • 8. Audiences and Audience Theory
    • The male mid-life crisis and phallocentrism
    • The E-Type Jaguar
  • 9. Audiences and Audience Theory
  • 10. Audiences and Audience Theory
    • The Gaze
    • The ‘gaze’ of the camera is the male ‘gaze’
    • The male gaze is active, the female passive
    • Within the narrative male characters direct their gaze towards female characters
  • 11. Audiences and Audience Theory
    • The spectator is made to identify with the male gaze, because the camera films from the optical, as well as libidinal, point of view of the male character.
    • Thus three levels of the cinematic gaze – camera, character and spectator – that objectify the female character (the triple gaze)
  • 12. Audiences and Audience Theory
    • Therefore the audience is constructed as though everyone was male
    • Women are forced to look as though they were a male audience member
  • 13. Audiences and Audience Theory
    • Agency
    • In the classical Hollywood cinema the male protagonist has agency – he is active and powerful
    • He is the agent around whom the dramatic action unfolds
    • The female character is passive and powerless – she is the object of desire for protagonist and audience
  • 14. Audiences and Audience Theory
    • Erotic Desire
    • Mulvey argues that women have two roles in film:
    • As an object of erotic desire for the characters
    • As an object of erotic desire for the audience