BTEC: Creative Media Production An Introduction
Course Overview• All Coursework• No Exams• 50% Video Production• 50% Online Blogging
Topics You Will Study• Film Language• Video and Television Editing• Pre-Production Planning• Communication Skills for Creative Industries• Research for the Creative Industries• Advertisement Production for Television• Music Video Production• Designing Idents for Television
Skills You Will Need• Creative mind• Good Imagination• Ability to work successfully in a group• Good organisation• Effective Time manager• Able to work independently• Good ICT Skills
Skills You Will Learn• Film Language• Pre-production Documentation• Practical Production Skills• Directing• Digital Photography• Digital Video Editing• Animation• Self Evaluation
In a small group discuss the following:• Target audience• How does the advert work?• - Slogan• - Casting• - Effectiveness of music• - use of humour• - the mood that it creates•• USP – Unique Selling Point – what is it about Specsavers that means it is better than the rest?
Your Task• Find an interesting advert and upload it on to the BTEC blog.• Prepare to talk to the rest of the class about• What makes it a good advert?• What persuasive devices does it use?• How does it make you want to buy the product?• You can put your notes in the same blog post as your video to help you remember what to say.