evaluation is worth 20 marks
is worth 20% of the overall coursework
depth of analysis and evaluation
detail of the answers
use of ICT
From the Specification…
A level 4 evaluation will demonstrate…
Excellent skill in the use of appropriate digital technology or ICT
in the evaluation
Excellent understanding of issues around audience, institution,
technology, representation, forms and conventions of real
Excellent ability to refer to the choices made and outcomes
Excellent understanding of their development from preliminary
to full task
Excellent ability to communicate
You must use a variety
of methods to present
your answers. At least 5
of your answers must be
Evaluation Question 1
In what ways does your media product use, develop or
challenge forms and conventions of real media
What conventions of the thriller genre have you used?
Compare your film to real films
Use plenty of screen grabs and videos.
Make sure you discuss how you have developed conventions
as well as just used (copied) them. Have you challenged any
Evaluation Question 2
How does your media product represent particular
Which social groups feature in your film?
Gender, Age, Sexuality, Ethnicity, Class
How have you portrayed them?
Evaluation Question 3
What kind of media institution might distributed your
media product and why?
Film Studio – Major? Mini Major? Independent
Television – Film4? BBC?
Web – Youtube? Twitter?
DVD – Straight to DVD?
Evaluation Question 4
Who would be the audience for your media product?
Why would they watch your film? What would appeal to them?
Refer back to the audience research that you carried out before
making the film.
Refer to the audience feedback you received on the finished
product – who enjoyed it most?
Evaluation Question 5
How did you attract/address your audience?
How does your Thriller hold the audience’s attention
Why would they want to carry on watching after your opening
Write about your audience feedback, what did they say they
Evaluation Question 6
What have you learned about technologies from the
process of constructing this product?
Hardware – Digital camcorder, digital still
camera, tripod, microphone
Software – Final Cut Express, Live Type, Photoshop
Internet Sites – Blogger, Survey Monkey, Dafont, Youtube
What have you learned?
What skills have you gained?
Evaluation Question 7
Looking back at your preliminary task, what do you
feel you have learned in the progression from it to the
Compare your thriller to the preliminary task:
Quality of shot (holding the camera steady, moving it fluidly)
Quality of image (lighting, colour, composition)
Quality of sound (diegetic, non-diegetic, using cross
fades, audio levels)
Continuity (costumes, props)
Continuity editing (match on action, eye line match, 180 degree