"We need to think about cultural tourism because really there is no other kind of tourism. It's what tourism is...People don't come to America for our airports, people don't come to America for our hotels, or the recreation facilities.... They come for our culture: high culture, low culture, middle culture, right, left, real or imagined -- they come here to see America ."
Host or produce events and activities that link the arts to tourism and the economy.
Create collateral pieces for your organization and events and make sure local resorts, hotels, chambers of commerce, etc. get your brochures, flyers, rack cards, etc.
Make sure your website is up to date with event information and link your page to the tourism sector.
Offer special free days for the tourism sector. Invite hotel and resort visitor services staff, taxi drivers, bus companies, tour operators, etc. to your venue and events; this will give them a first-hand experience of your product.
Connect with information centers at your airport, shopping centers, rest areas, etc.
Join your Chamber of Commerce, Main Street Association, or Convention and Visitors Bureau.
• Get to know your local arts and cultural industry: artists, arts organizations, galleries, theatres, museums, etc., and find ways to collaborate. • Sponsor live readings and storytelling events: great for bookstores, coffee houses, and intimate locations. • Adopt an artist for the week, provide space for them to demonstrate or exhibit work in your business or storefront. • Be a season sponsor for your local theatre, museum, chorus, or symphony.