Information Design Robert Benard Mott Community College
Objectives <ul><li>Identify and document your Web site’s message </li></ul><ul><li>Tailor your information to your audienc...
Web site’s message <ul><li>Your first task as a web designer is to figure out what is the message of your web site.  In ot...
The Audience <ul><li>After understanding what your web site is about, you need to gather information about your audience. ...
The Audience (things to consider) <ul><li>Some questions that you may want to ask are: </li></ul><ul><li>Where do they liv...
Purpose <ul><li>Once you establish what your message is and who your audience is, you need to figure out the purpose of yo...
Purpose (pizza people) <ul><li>Some questions that you may want to ask are, why would someone be searching the internet ab...
Scope <ul><li>Once you establish what your audience already knows, you can understand exactly what your web site needs to ...
Scope  (pizza people) <ul><li>For our pizza people, we may create a web site like the following: </li></ul><ul><li>Scope S...
Web site Structure <ul><li>There are two primary ways of structuring a web site.  </li></ul><ul><li>Linear Structure  – th...
Web site Structure <ul><li>Random Access Structure  – this structure allows users to jump from one part of a web site to a...
Web site Structure (organizing your message – pizza people) <ul><li>After determining your content and structure, create a...
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Lesson 3

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Lesson 3

  1. 1. Information Design Robert Benard Mott Community College
  2. 2. Objectives <ul><li>Identify and document your Web site’s message </li></ul><ul><li>Tailor your information to your audience </li></ul><ul><li>Identify and develop your Web site’s purpose and scope </li></ul><ul><li>Structure your Web site’s information into a flowchart. </li></ul>
  3. 3. Web site’s message <ul><li>Your first task as a web designer is to figure out what is the message of your web site. In other words, what is the web site about? </li></ul><ul><li>This can be viewed almost as a mission statement. As you work on your web site, always remember what the main purpose is. </li></ul>
  4. 4. The Audience <ul><li>After understanding what your web site is about, you need to gather information about your audience. As you design, your web site needs to adapt to your audience. </li></ul><ul><li>For example, you would design a web page differently for a 7 year-old audience than a senior citizen audience. </li></ul>
  5. 5. The Audience (things to consider) <ul><li>Some questions that you may want to ask are: </li></ul><ul><li>Where do they live? </li></ul><ul><li>What do they do for a living? </li></ul><ul><li>Do they share a hobby? </li></ul><ul><li>What language do they speak? *** </li></ul><ul><li>Is there a cause they feel strongly about? </li></ul><ul><li>What is their age? *** </li></ul><ul><li>What is their education level? *** </li></ul>
  6. 6. Purpose <ul><li>Once you establish what your message is and who your audience is, you need to figure out the purpose of your site. </li></ul><ul><li>For example: You have found out that your audience is people who like pizza. </li></ul>
  7. 7. Purpose (pizza people) <ul><li>Some questions that you may want to ask are, why would someone be searching the internet about pizza? </li></ul><ul><li>Are they hungry and looking for a place to eat? </li></ul><ul><li>Do they want to make their own pizza, but need a recipe? </li></ul><ul><li>Do they want to buy a pizza franchise? </li></ul><ul><li>Do they not know what pizza is? *** </li></ul><ul><li>You will quickly notice that your audience is who determines your purpose. </li></ul>
  8. 8. Scope <ul><li>Once you establish what your audience already knows, you can understand exactly what your web site needs to include. This should be included in a scope statement on your home page. </li></ul>
  9. 9. Scope (pizza people) <ul><li>For our pizza people, we may create a web site like the following: </li></ul><ul><li>Scope Statement: This web site is about making pizza. It will cover ingredients, ovens, recipes, history of pizza. This web site will not cover safety instructions (burning your hand on oven 101 OR burning your mouth with cheese 101). </li></ul>
  10. 10. Web site Structure <ul><li>There are two primary ways of structuring a web site. </li></ul><ul><li>Linear Structure – this controls the user’s movement from one page to another </li></ul>
  11. 11. Web site Structure <ul><li>Random Access Structure – this structure allows users to jump from one part of a web site to another (you give up control) </li></ul>
  12. 12. Web site Structure (organizing your message – pizza people) <ul><li>After determining your content and structure, create a flow chart to show what you are doing and how you are organizing your message </li></ul>
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