The next idea brochure summer (international) 2011Document Transcript
™Global & Different www.thenextidea.net
About Us AboutThe Next Idea
MissionOur mission is to help people and companiesexplore extraordinary opportunities, manage andsustain growth, and maximize revenue.We are The Next Idea, an innovations basedconsulting agency, supported by deep roots inoperations, business planning and strategicmaneuvering. With one simple aim : – To provide clients with……. The Next idea!
Who we are and what we do!The Next Idea (TNI) is an International restaurant and leisure consulting group, possessingexclusive international coverage. Based in Los Angeles, with offices in the UK, India, andAbu Dhabi (UAE). We work across the world, specializing in concept creation, re-positioning,and reviving under-performing businesses – everything from strategy, brand and productdevelopment, through to design, execution and communication.We are highly specialist and stay close to our expertise in food, food service operations,food & beverage manufacturing, restaurants, cafes, leisure and entertainment.We differentiate ourselves from our competitors by always beginning with the end user –The Customer Experience, The Employee Training Experience, and the Brand Experience,are given the upmost priority when we approach a project.Our services span: start up services, (strategy & finance), concept & brand creation, menu &product development, concept modernization, concept and brand evaluation, businessdiagnostics, marketing strategy & tactical execution, and operational management services,for all aspects of the retail and hospitality industries. Our team has over eighty years ofoperational experience, collectively overseeing 750 + startup, repositioning and remodeldevelopments.When working with The Next Idea, you can expect to receive, deep insights and evaluationof the subject matter, highly innovative, (& workable) ideas and solutions, and tacticalexecution plans, that combined together, will position your business onto an elevatedplatform, resulting in substantially positive measurable results, including, enhancedcustomer satisfaction, higher revenue, and expanded profit levels.Most importantly our Consultants have hands on experience tackling the challenges ofcreating and operating multi-faceted and complex hospitality businesses. Our programs aredesigned to keep client business models, or startups, organized, efficient, and profitable,furthermore our focus is to ultimately place your enterprise as a premier industry leader.
Our Values & PrinciplesOur primary values are defined simply:Excellence, Innovation, Partnership, Leadership, and Structured Management;all based on a foundation of exemplary IntegrityOur Most important Principles:Provide Service with Integrity Build Trusting RelationshipsOur service will be honest courteous and significant. We will demonstrate and build: respect for others,We commit to responding to communications within trustworthiness, and personal and professional24 business hours, always proving our clients with integrity, at all times, never wavering from ourthe best service and products we have to offer. commitment to honesty.Promote innovation Promote TeamworkWe are The Next Idea, we will always seek to find We will promote teamwork, collaboration, andThe Next Idea, and we will always passionately cooperation throughout The Next Idea Group andencourage creative thinking in order to always affiliated companies.provide The Next Idea! Practice What We PreachEmbrace Diversity We will do what we say and manage our businessWe embrace differences in the culture, experiences, using The Next Idea processes.education, and backgrounds of both our colleaguesand clients around the world. We will always feel Share Information Openly and Honestlyprivileged being invited into new markets, and we We will share information throughout our companycommit to making every effort to understand local and encourage open and honest discussion.culture and values when working with ourinternational clients. Retain Autonomy We will generate the profits needed to ensure theUse TNI Process with a Passion long-term growth of our organization, enhance theWe will promote a drive and passion for the ideas value of ownership, and protect the integrity andand solutions we generate for our clients and autonomy of our business.colleagues through the use and transfer of ourprocesses and protocols. Build a Fair, Motivating Performance EnvironmentCreate Value for our Clients We will reward and advance our people based onWe will add value to our clients by producing their capabilities and performance.measurable results. Social ResponsibilityConfidentiality Our belief is that we must invest in the world. NotWe will maintain confidentiality at all times, and will only will we measure ourselves through our client’snever disclose ’ideas’ or ‘concepts,’ that are not in success, but also through our contribution to thethe public domain, we hear from either contracted many deserving communities around the world.clients or enquiring individuals or companies, or Every child’s education we sponsor and everyvendors. community we unconditionally give funds to, represents for us; shared and measurable success,Improve Quality and Provide Innovative and forms a primary hallmark for our existence.SolutionsWe will continually improve the quality of ourservices and search for new and creative ideas thatwill enable us to remain on the forefront innovation inthe industries we serve. Our research and analysiswill always be detailed and honest, laying thefoundation for sound decision making.
Our Services Concept Development Concept Creation & Development Brand Creation Interior Design Product Development Menu Development Menu Engineering & Pricing Design & Graphics (including web) Points of Difference in Service & Facility Merchandising Strategy Consulting Corporate & Business Unit Strategy Investor Due Diligence Brand & Concept Evaluation & Positioning Business Diagnostics Business plans RFP / RFI Process and Management Management Structure & People Trend & Market Forecasts Marketing plans Dynamic Cost Reduction Business operations & management Customer Profiling DifferentiationManagement & Services Market & Competitor AnalysisBusiness ManagementGreen Consulting & ProductsOperations ManagementCore Business FunctionManagement & outsourcing Service products Manager Process Systems Operational Manuals & checklists Technology, & online marketing Marketing Training & development Nutritional analysis
Principle PartnersRobert Ancill, CEO & Founder – The Next Idea LLCRobert was educated in Glasgow, UK, earning HCIMA & MBA qualifications from HCIMA and University of Canterbury. Hiscareer spans over 25 years in the Restaurant, Retail & Hospitality Industries,Robert has held VP or C-Level Executive positions at: Panera Bread, House of Fraser, Safeway, Planet Hollywood, ElGallo Giro, and the Aroma Café Group, a UK start up brand that was financed by Private Equity Group, Apax partners, andsuccessfully sold to McDonalds. He has managed over 210 restaurant/café openings and the launching of 32 newconcepts in the UK, Europe, UAE, China, Africa, India, & the US. Robert sits on the boards of two privately held companies(not including The Next Idea), and provides industry advice to a number of financial institutions regarding future restauranttrends and specific company diagnostics.Richard Adler, Chairman (Non-Executive)Richard holds a BS in Business Administration from Ohio University and a JD from Cleveland State University. He wascertified by the Ohio Bar in 1968.Richard founded Richard Adler Associates in 1988. The firm became a formidable real estate brokerage/ consultingcompany exclusively representing one of Americas largest mall developers, and the leasing of the 57-story Key Towerdesigned by Cesar Pelli and 40-story Erieview Tower. Subsequently, along with various partners, Richard subsequentlybuilt a very successful Applebees franchise group growing it from 1 location to 22, and then launched a Panera Breadgroup growing if from 1 to 5 locations and successfully selling to another franchise group. William Whitfield, Senior Partner, TNI Partnership Based in Miami, Florida, Bill Whitfield has been involved with the Top One (100) Hundred Hospitality, Food and Beverage Manufacturing Corporations and Leisure Time, Entertainment Companies throughout North America, The Caribbean and South Central America, including: The Wildlife Conservation Society (Bronx Zoo), Kraft North America Foodservice, Canadian Pacific Hotels Ltd., Quaker Oaks Company, PepsiCo Partners, Walt Disney World, Coca Cola Corporation, New York Port Authority (World Trade Center), General Foods, Ltd., Nabisco Foodservice, H.J. Heinz, Holiday Inn Worldwide, Sbarro, Inc., Exxon Corp., Dr. Pepper, Santa Monica Pier, Doug Henning’s Magic Theme Park, Philip Morris Corp., Chef De France-Epcot Center, Motown Café (Motown Records), and The Simon Group (Malls of America).Khamis Al-Rumaithy – CEO The Next Idea, UAEKhamis graduated from the higher college of Technology in Abu Dhabi, (UAE) with a High Diploma in Financial Servicesand a Bachelor’s degree in Real Estate Management from the higher college of Technology in Abu Dhabi.He joined the family business in 2004 & became Managing Director in 2009. Khamis has a diversified portfolio ofbusinesses (personal and family), which include: restaurant management & catering and sportswear brands.Khamis opened The Next Idea, Abu Dhabi in 2011, and is in charge of all TNI client operations in the UAE.Harris Raphael, Managing Partner, EuropeEducated in UK & USA, qualified in Law (LLB) from the London School of Economics gaining a masters (MSc) inComparative Politics. He then joined Barristers chambers in London.Subsequently set up his own international consulting practice in business development and finance, having worked witha number of leading consultancy firms and marketing agencies including Saatchi and Saatchi, Leo Burnett andMcKinseys. Harris joined The Next Idea in 2007. Philippa Cresswell, Managing Director, United Kingdom Philippa graduated Henley College with a BA in Hospitality. Her career spans over 25 years in the Restaurant, Retail & Leisure Industries, specializing in operations, Training, in-store restaurants and product development Philippa has held Executive positions with some of the UK’s best known retail and travel brands including: Debenhams, House of Fraser, Next Retail Group and the Virgin Group. Philippa has consulted a range of high profile clients including Weight Watchers and Safeway Supermarket Group.
TNI’s TechnologyTNI is the only restaurant & hospitality consulting agency to own theirown technology business TNI Technology specializes in artistically creative website design, e-commerce & online marketing, Web 2.0 (& 3.0), advanced SaaS applications, Business Intelligence, and ERP Next on the Go is an integrated online ordering system that allows multiple brands, menus and locations to list on one site. It operates its own loyalty and e-gift card scheme, has full back of house reporting , allows users to advertise and promote freely and provides a user friendly order system allowing for delivery or pick up. TNI Log is a management tool that ensures: ● Checks are being executed ● Records deficits in operations ● Operational consistency ● Accountability ● Defense documents in the event of a claim ● Data is easy to access and not cumbersome ● Measures Operational standards Nextweb2 is an integrated strategic management and social networking software that allows your organization to: ● Utilize a fully secure intranet facility without the upfront costs ● Share documents, files and ideas ● Manage projects and recognize employee contributions at all levels ● Improve quality, productivity and communication ● Organize people, process and strategies
Green ServicesTNI Green provides services in research, consulting,education, marketing and community organizing. Weutilize a range of technologies to advise restaurants inbecoming environmentally sustainable, thus providing ahealthier climatic contribution.Services include: operating green best practice technology replacement green training cleaning green energy efficiency equipment, fats, oils & grease HVAC renewable energy waste reduction water conservation disposables recycling green construction
Portfolio Some Next idea’s......The following pages represent a range of concepts that we havebeen involved with. For reasons of confidentiality we do not listprojects that are not yet launched or in the public domain. Strategyand Turn around projects are not listed, and details of such willrequire an NDA, and will be subject to our client giving permission ofdisclosure at their discretion. All IP and Copyright is reserved and isthe property of The Next Idea LLC and our respective clients.
Stoned Create an exciting new concept restaurant , using unique cooking techniquesObjective and presentation, with participating management contract. (Project in early stages) Concept Creation Project Scope: — Full opening support — Interior design, packaging & identity — Retail range development — Menu development — Implementation training & recruitment — Manuals & descriptors — Kitchen Layout — Menu & marketing collateral design — Packaging & smallware selection — Ongoing QA reports & auditing
Authentic Mexican CuisineObjective Create a multi-cuisine QSR concept that will set the stage for new restaurant concepts and brands in Nigeria (early stage) Concept Development & Re-Positioning Project included: — Business plan development — Interior Design — Menu, recipes & kitchen — Sales & marketing strategy — All marketing material — Operations — Training — Website creation — Management contract
Corner Cafe (Take out Only) Create a compact cafe concept that can be located in high traffic locations inObjective China. Full concept brief with participating management contract. 1 st concept located within 50 Sinopec gas station mini-mart locations (in China) Concept Creation Project included: — Market evaluation and analysis — Strategic conceptual development — Retail range development — Menu development & positioning — Implementation training & recruitment — Manuals & descriptors — Site selection — Menu & marketing collateral design — Interior design, packaging & identity — Ongoing operational evaluation
UAE – Restaurant & Bar (non-alcoholic)Create an exciting new concept bar and restaurant , with American / Italian Cuisine.(Project in early stages) Concept Creation Project Scope: — Strategy & Positioning — Interior design, packaging & identity — Menu development — Implementation training & recruitment — Manuals & descriptors — Menu planning & positioning — Menu & marketing collateral design — Packaging & smallware selection — Ongoing QA reports & auditing
Celebrity Chef Identify a potential growth area presently unexploited in the department storeObjective sector providing a unique point of difference for one of the world’s best known retailers through a partnership with the UK’s ‘Godfather’ of food, Albert Roux Brand & Concept development Project included: — Interior design, packaging & identity — Retail range development — Menu & catering menu development — Implementation training — Manuals & descriptors — Food costings — Menu & marketing collateral design — China & smallware selection — Ongoing QA reports & auditing Menu
Artisan Burger ConceptObjective Create an exciting café concept that sells healthy and exciting baked goods Concept Creation Project Scope: — Interior design, packaging & identity
Soul Food – Hot Dog & Chicken ConceptObjective Create an exciting ‘hip’ hot dog concept that merges new and old. Full concept scope with participating management contract. Brand & Concept Development Project Scope: — Concept strategy — Site selection — Interior design — Menu development & Positioning — Implementation training & recruitment — Manuals & descriptors — Kitchen layout — Menu & marketing collateral design — Integrated website — Ongoing QA reports & auditing
Authentic Mexican CuisineObjective Create an exciting new Pizza + delivery concept, that is sophisticated, replicable and scalable Concept Development Project included: — Brand & Logo — Packaging design — Interior Design — General advisory — Signage — Website creation — SEO & online marketing
Burger Bar – Miami Create an exciting new concept bar and restaurant , with modern and retroObjective styled cuisine. (Project in early stages) Concept Creation Project Scope: — Strategy & Positioning — Interior design, packaging & identity — Retail range development — Menu development — Implementation training & recruitment — Manuals & descriptors — Menu planning & positioning — Menu & marketing collateral design — Packaging & smallware selection — Ongoing QA reports & auditing
Artisan Burger Concept Create an exciting ‘hip’ Burger concept that offers freshly made and uniqueObjective Artisan Burgers. Full concept scope with participating management contract. (Project in early stages) Concept Creation Project Scope: — Market evaluation — Interior design, packaging & identity — Retail range development — Menu development & positioning — Implementation training & recruitment — Manuals & descriptors — Food costings — Menu & marketing collateral design — Packaging & smallware selection — Ongoing QA reports & auditing
Authentic Mexican Cuisine Turn around chain of authentic Mexican Restaurants; revitalise menu, introduceObjective operating systems, launch catering program & Loyalty Gift card Concept Development & Re-Positioning Project included: — Business plan development — Investor engagement — Catering program — Sales & marketing strategy — All marketing material — Operations — Training — Website creation — SEO & online marketing New Menus & Website www.gallogiro.com
Take out & Catering Development of fast casual Mediterranean themed take out and catering conceptObjective Concept Creation Project included: — Concept development — Menu development — Catering program — Sales & marketing strategy — All marketing material — Kitchen Layout — Training & Structure — Website creation — SEO & online marketing Menus & Website www.mediterraneanexpress.com
Celebrity Chef Identify a potential growth area presently unexploited in the department storeObjective sector providing a unique point of difference for one of the world’s best known retailers through a partnership with the UK’s ‘Godfather’ of food, Albert Roux Brand & Concept Development Project included: — Concept strategy & operator structure — Menu analysis & engineering — Interior design, packaging & identity — Retail range development — Menu & catering menu development — Implementation training — Manuals & descriptors — Kitchen Layout — Menu & marketing collateral design — China & smallware selection — Ongoing QA reports & auditing Menu
Logo & IdentityThe Next Idea specializes in name generation, logo & brand development,and design. The images below represent samples of previous projects. www.thenextidea.net
Website Design & E-commerceWe specialize in website design, e-commerce, online marketing, Flash multimediaand Web 2.0 technology. TNI Technology features an integrated team of webconsultants, creative designers, writers, programmers and marketing professionalsthat specialize in providing impressive online results. Creative thinking, eclecticdesigns and solid business principals are the cornerstones of our business. www.thenextidea.net / www.tnitechnology.com
Operating ProceduresFor a brand to grow it must have clear identity applied consistently across every area of itsoperations. The Next Idea is highly experienced in developing easy to understand operating &procedural systems, follow up tools & HR forms ensuring day to day practices are consistentlyapplied . Additionally we have advanced online systems providing support and operating logs. www.thenextidea.net / www.tnilog.com Daily manager Log Weekly DM audit & review forms Open & Close checklists Pre-audit P&L
PackagingThe Next Idea has supported many product launches through its uniquepackaging designs. The images on this page represents samples of previousprojects. Full nutritional analysis and FDA compliance services available. www.thenextidea.net
Marketing and PromotionsThe Next Idea’s marketing services include: strategy, idea generation,promotional material, neighborhood and tactical local marketing, copywriting,social network optimization, SEO, website design and online marketing. www.thenextidea.net
Photography Product & Live Photographywww.tniphotography.com Rumba
Business Plans and StrategyThe Next Idea’s business and financial services include: Strategy, BusinessPlans, Finance, Feasibility, Market and Demographic analysis www.thenextidea.net
Contact detailsFor information please call:Tel: US: (818) 992 6765 / (818) 448 9888email us at: email@example.comFind us at: www.thenextidea.net www.tnitechnology.com www.tniphotography.com www.nextweb2.com www.tnilog.com www.thenextidea.net