il Sabato della Bovisa

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M.Sc. Thesis Project in Product Service System Design
// Year: 2013

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il Sabato della Bovisa

  1. 1. Design system of events to recreate the physical and cultural bondbetween the academic community and its neighborhoodDiscussion date:Student:Thesis relator:Turin co-examiner:22 Aprile 2013Roberta Motter | 763644Davide FassiSilvia Belforte
  2. 2. TRANS-GENERATIONALSOCIALIZATION CREATIONOFCOMMUNITIESNEWMICRO-ECONOMIESENHANCEMENTOFLOCALVALUESKNOWLEDGEEXCHANGE€TRANS-GENERATIONALSOCIALIZATION CREATIONOFCOMMUNITIESNEWMICRO-ECONOMIESENHANCEMENTOFLOCALVALUESKNOWLEDGEEXCHANGE€creating a system of a seriesof initiatives to open up the campusDurando of Politecnico di Milanofor Bovisa neighbourhood
  3. 3. TRANS-GENERATIONALSOCIALIZATION CREATION OFCOMMUNITIESNEW MICRO-ECONOMIESENHANCEMENTOF LOCAL VALUESKNOWLEDGEEXCHANGE€
  4. 4. PROJECT ORIGIN
  5. 5. ‘900 INDUSTRIAL DISTRICT1932 ANNEXATION CITY OF MILAN80s CLOSURE OF FACTORIES90s RIGENERATION PERIOD1994 OPENING NEW CAMPUS DURANDOCONTEXT
  6. 6. PPP ARHCDEXPLORATION RE-DESIGN RE-EVALUATEOBSERVE ASKCREATEACTREFLECTMETHOD
  7. 7. septemberPROJECT TIMELINEDIRECTIONSMONTHSPHASESRESEARCH/ANALYSISPublic SpaceCreative CommunitiesParticipationUniversityDesign experience
  8. 8. PUBLICSPACE CREATIVECOMMUNITIESPARTICIPATIONUNIVERSITYDESIGNEXPERIENCERESEARCH /ANALYSISNEW BEHAVIORSIN PUBLIC PLACEINVOLVING LOCALCOMMUNITIES
  9. 9. Strategic analysisExploring opportunitiesField analysisseptember october8-13/3/2012TEMPORARY URBANSOLUTIONS COURSE13/3/2012C’È SPAZIO PER TUTTI 2012CONTEXT IMMERSIONPROJECT TIMELINEDIRECTIONSMONTHSPHASESRESEARCH/ANALYSISPublic SpaceCreative CommunitiesParticipationUniversityDesign experience
  10. 10. TEMPORARYURBANSOLUTIONS2012MScPSSD1week/8-13October20121professor5tutors58internationalSTUDENTS:1COMMUNICATIONTEAM+8TOOLKITTEAMSof4categories:•Play•CampusStories•Ladies&Gentleman•ColtivandoDISCOVER OPPORTUNITIES
  11. 11. RICUCIAMOBOVISA-RICAMAILTUOSPAZIOWHAT’S A TOOLKIT?USEFULSERIESOFTOOLSTOCARRYOUTASPECIFICACTIVITYActivitiesproposedintheformoftoolkitanddirectlyexperimentedbyparticipants
  12. 12. C’ÈSPAZIOPERTUTTI2012DISCOVER OPPORTUNITIES13October2012-eventdayaround500participantsBOVISAMISSIONBO-LEGGE2NDLIFE2LABORASTORIEPUNTIDIVISTARICUCIAMOBOVISABOVISAQUIZCOLTIVANDOTOOLKITDEVELOPED
  13. 13. DISCOVER OPPORTUNITIESMAPPINGTHE EVENT/TUS COURSE
  14. 14. DISCOVER OPPORTUNITIESPARTICIPANTSMAPPINGTHE EVENT/TUS COURSE80 FEEDBACKS COLLECTED1/5 OF THE PARTICIPANTS
  15. 15. MAPPING THE EVENTmarket /23Bovisa’s shop /4word of mouth /31internet /14other /16WHO/AGENEIGHBOURSTUDENTOTHER26% >2520% 25-4049%28%23%26% 40-6028% <60FEEDBACK ACCORDING TO AGEHOW OLD ARE YOU?YOU ARE...>2525-4040-60HOW DID YOU KNOW?<60PUNTIDIVISTACOLTIVANDOCOLTIVANDORICUCIAMOBOVISACOLTIVANDOLABORASTORIECOLTIVANDOBO-LEGGE
  16. 16. 53% YES23% QUITEDID YOU DISCOVER THECAMPUS’ SPACES?HOW YOU CAN USE THECAMPUS’ SPACES?WILL YOU COME IN THE CAMPUSIN YOUR LEISURE TIME?5% A FEW1% NO19% OTHERON SATURDAYi already come31%AT LUNCH 8%AFTER WORK 3%NO 11%OTHER 47%DISCOVER/WILLINGNESSTO RETURN64/80POSITIVEANSWERSMAPPING THE EVENTCOLTIVANDOGARDENLABORATORYBY PARTICIPATINGWALKINGRELAXHAVE LUNCHON SATURDAYSOCIALIZINGOFTENSTUDENTMAYBEI WILL COMEUSUALLYGREAT!OTHER MUMSEXHIBITIONSIDEASCONTACTCONCERTSACTIVITIESFRIENDSKIDSBARSEWINGIN SUMMERATTENDINGCREATE
  17. 17. DISCOVER OPPORTUNITIESPARTICIPANTS STUDENTSMAPPINGTHE EVENT/TUS COURSE48 FEEDBACKS OF 8 TOOLKIT TEAM10 FEEDBACKS COMUNICATION TEAM80 FEEDBACKS COLLECTED1/5 OF THE PARTICIPANTS
  18. 18. manual/istructions /22others /2material to do/build /28intangible parts /10suggestions for the future/12FROM WHICH PARTIS IT COMPOSED?YES42% MANUAL79%NO 21%38% INTELLECTUAL20% CREATIVEACTIVITY TIPOLOGYIS IT A TOOLKIT?TOOLKIT/TIPOLOGYTARGET/OBJECTIVESEVERYONEKIDSFAMILIES26% DISCOVERY OF THE CAMPUS’ PLACES20% BUILDING OF SOMETHING37%19%14%YOUNG PEOPLE 6%ELDERLY 24%26% SETTING UP OF A DURABLE ACTIVITY28% SOCIALIZATION AMONG NEIGHBOURS28% SOCIALIZATION SMONG STUDENTS AND NEIGHBOURSTOOLKIT OBJECTIVESTOOLKIT TARGETMAPPING TUS COURSEtoolkit team /48 students
  19. 19. TOOLKIT CLASSIFICATION3 MAIN CATEGORIESricuciamo bovisabovisa mission 2nd life2 coltivandobovisa quizbo-legge laborastorie punti di vistabovisa mission2nd life2TOOLKIT BY CATEGORIESMANUALbovisa missionCREATIVEEXPLORATIVEINTELLECTUALlaborastoriepunti di vistaMAPPING TUS COURSEtoolkit team /48 students
  20. 20. TARGET AND RELATED COMMUNICATION CHANNELSELDERLY YOUNG PEOPLEKIDS32%market conversation campusschoolsshops internetmarket shops18%18%FAMILIES 32%TARGET/CHANNELSinternetMAPPING TUS COURSEcommunication team /10 students
  21. 21. DISCOVER OPPORTUNITIESPARTICIPANTSTEACHINGASSISTANTS STAFF /6PEOPLESTUDENTSMAPPINGTHE EVENT/TUS COURSE48 FEEDBACKS OF 8 TOOLKIT TEAM10 FEEDBACKS COMUNICATION TEAM80 FEEDBACKS COLLECTED1/5 OF THE PARTICIPANTS
  22. 22. DISCOVER OPPORTUNITIESPARTICIPANTSTEACHINGASSISTANTSMANAGEMENTA.G.I.S.STAFF /6PEOPLESTUDENTSMAPPINGTHE EVENT/TUS COURSE48 FEEDBACKS OF 8 TOOLKIT TEAM10 FEEDBACKS COMUNICATION TEAM80 FEEDBACKS COLLECTED1/5 OF THE PARTICIPANTSMEETING WITH C. BORRELLOA.G.I.S. POLIMI RESPONSIBLE
  23. 23. Strategic analysisExploring opportunitiesField analysisEvent resultsValuesOpportunityMind mapseptember october november8-13/3/2012TEMPORARY URBANSOLUTIONS COURSE13/3/2012C’È SPAZIO PER TUTTI 2012CONTEXT IMMERSION SYNTHESISPROJECT TIMELINEDIRECTIONSMONTHSPHASESRESEARCH/ANALYSISPublic SpaceCreative CommunitiesParticipationUniversityDesign experience
  24. 24. MIND MAP?PLACE OFCULTUREmultidisciplinarworkshopcollective eventaggregationmeetingeventPoliMi BovisaPOLITECNICO CAMPUSSPACESPUBLICSPACESACCADEMICCOMMUNITYproductiondesigncreativityNEIGHBOURHOODPLACE OFRELATIONSSHARINGmulticulturalfamiliesyoungpeopleelderlystreetssquaresgreen areasinternational NEIGHBORHOODCOMMUNITY
  25. 25. Strategic analysisExploring opportunitiesField analysisEvent resultsValuesOpportunityMind mapScenarios building/evaluationToolkit evalutation/selectionseptember october november december8-13/3/2012TEMPORARY URBANSOLUTIONS COURSE13/3/2012C’È SPAZIO PER TUTTI 2012CONTEXT IMMERSION SYNTHESIS CREATIVE PHASEPROJECT TIMELINERESEARCH/ANALYSISPublic SpaceCreative CommunitiesParticipationUniversityDesign experienceDIRECTIONSMONTHSPHASES
  26. 26. BOVISA SOCIAL SATURDAY > IL SABATO DELLA BOVISAMONTHLY EVENT IN CAMPUS DURANDODIFFERENT ACTIVITIES FOR DIFFERENT TARGETSSELECTED SCENARIO
  27. 27. TOOLKIT SELECTIONSPAZIOSPAZIO20112012TYPOLOGYTOOLKIT TARGET SPACE REPLICABILITY TYPE OF SUPPORT SELECTED TOOLKITRe-designIl mio taccuinoPiccoli cuochiC’è giardino per tuttiPeter & gisellaFood pairingNity partyCitizen walkPicture yourselfSkate park achilleFesta culturaFesta viciniAdotta un’alberoSummer in motionBo-leggeBovisa quizRicuciamo bovisaBovisa mission2nd life 2Punti di vistaLaborastoriemanuale/materialimanuale/intangibilimanuale/ingredienti/strumentimanuale/materialipostercard/ingredientimaterialiposterposter/cardintangibiliintangibiliintangibilimanuale/materialiintangibilimanuale/materialiintangibilimaterialimanuale/materialimanuale/materialimanualematerialiRe-designIl mio taccuinoPiccoli cuochiCOLTIVANDOPeter & gisellaFood pairingNiti partyAdotta un’alberoSummer in motionBo-leggeBovisa quizRicuciamo bovisaBovisa mission2nd life 2Punti di vistaLaborastorie
  28. 28. TOOLKIT SELECTIONcollectiveindividualpassiveparticipationactiveparticipationRE-DESIGN/IL MIO TACCUINOPICCOLI CUOCHI/ADOTTA UN ALBEROBOVISA MISSION/2ND LIFE 2PETER & GISELLAFOOD PAIRINGNITI PARTYRICUCIAMO BOVISASUMMER IN MOTIONBO-LEGGETHE SPECTATORSCOMMON INTERESTSKIDS CLUSTERBOVISA QUIZPUNTI DI VISTALABORASTORIEPLACE INTERACTIONCLASSIFICATION TOOLKITRe-designIl mio taccuinoPiccoli cuochiPeter & gisellaFood pairingNiti partyAdotta un’alberoSummer in motionBo-leggeBovisa quizRicuciamo bovisaBovisa mission2nd life 2Punti di vistaLaborastorieDOING TOGETHER
  29. 29. TOOLKIT SELECTIONTOOLKIT SELECTEDRe-designIl mio taccuinoPiccoli cuochiNiti partyAdotta un’alberoSummer in motionBo-leggeRicuciamo bovisaBovisa mission2nd life 2collectiveindividualpassiveparticipationactiveparticipationRE-DESIGN/IL MIO TACCUINOPICCOLI CUOCHI/ADOTTA UN ALBEROBOVISA MISSION/2ND LIFE 2NITI PARTYRICUCIAMO BOVISASUMMER IN MOTIONBO-LEGGECOMMON INTERESTSKIDS CLUSTERCLASSIFICATION TOOLKITRe-designIl mio taccuinoPiccoli cuochiPeter & gisellaFood pairingNiti partyAdotta un’alberoSummer in motionBo-leggeBovisa quizRicuciamo bovisaBovisa mission2nd life 2Punti di vistaLaborastorieDOING TOGETHER
  30. 30. KIDS CLUSTERRe-designIl mio taccuinoPiccoli cuochiAdotta un’alberoBovisa mission2nd life 2
  31. 31. COMMON INTERESTSummer in motion Bo-legge
  32. 32. DOING TOGETHERNiti party Ricuciamo bovisa
  33. 33. Strategic analysisExploring opportunitiesField analysisEvent resultsValuesOpportunityMind mapScenarios building/evaluationToolkit evalutation/selectionseptember october november december january february8-13/3/2012TEMPORARY URBANSOLUTIONS COURSE1/02/2013PROJECT PRESENTATIONTO POLISOCIAL13/3/2012C’È SPAZIO PER TUTTI 2012General palimpsestGeneral systemBrand creationInstitutional levelLocal levelINFORMING/ENGAGINGCONTEXT IMMERSION PSS DEVELOPMENTSYNTHESIS CREATIVE PHASEPROJECT TIMELINEDIRECTIONSMONTHSPHASESRESEARCH/ANALYSISPublic SpaceCreative CommunitiesParticipationUniversityDesign experience
  34. 34. GENERAL SCHEDULElocation box-activitiestypologybox-activities target spaceCOLTIVANDORICUCIAMO BOVISA/NITI PARTYBO-LEGGESUMMER IN MOTIONKIDS CLUSTERB8ORTOB7B6B2B4B3B1Via SchiaffinoViaDurandoVia CandianiViaVeritàB9LA ROSSALA ROSSALA ROSSALA ROSSA
  35. 35. INFORMING & ENGAGINGBOVISAPARTICIPANTSKNIT & SEWINGPASSIONATEFASHION STUDENTS& PROFESSORSSOCIAL MEDIACOLTIVANDOCOMMUNITYfashion &knitting labsdistrict 9SPACES, LOGISTICS, FUNDSSTUDENTS VOLUNTEERSACADEMIC COMMUNITY DERGANO-BOVISALIBRARYPOLIMIASSOCIATIONSCOLTIVANDORICUCIAMO BOVISA/NITI PARTYBO-LEGGEKIDSCLUSTER BOX/EVENTSUMMERIN MOTIONSUMMERSUMMERSUMMERSUMMERIN MOTIONIN MOTIONIN MOTIONIN MOTIONschoolsshopsassociationsdurandolibrarydesign labs
  36. 36. Scenarios building/evaluationToolkit evalutation/selectiondecember january february march1/02/2013PROJECT PRESENTATIONTO POLISOCIALGeneral palimpsestGeneral systemBrand creationInstitutional levelLocal levelCommunicationOrganization teamWelcomingMaterialsINFORMING/ENGAGING MANAGEMENTPSS DEVELOPMENTCREATIVE PHASEPROJECT TIMELINEDIRECTIONSMONTHSPHASES
  37. 37. COMMUNICATION AND WELCOMING MATERIALSMANAGEMENT
  38. 38. PROMOTION AND HAPPENINGMARKET IN BAUSAN, 13th MARCH 2013MANAGEMENT
  39. 39. PROMOTION OF THE EVENTIN BOVISA’S SHOPS AND INSIDE THE CAMPUS DURANDOMANAGEMENT
  40. 40. PROMOTION OF THE EVENTPOLI.RADIO & PUBLICATION ON BLOGS AND SOCIAL NETWORKSMANAGEMENT
  41. 41. Scenarios building/evaluationToolkit evalutation/selectiondecember january february march1/02/2013PROJECT PRESENTATIONTO POLISOCIAL16/03/2013IL SABATO DELLA BOVISAPILOT EVENTGeneral palimpsestGeneral systemBrand creationInstitutional levelLocal levelCommunicationOrganization teamWelcomingMaterialsINFORMING/ENGAGING MANAGEMENTPSS DEVELOPMENTCREATIVE PHASEPROJECT TIMELINEDIRECTIONSMONTHSPHASES
  42. 42. TIMELINE PILOT EVENTwelcomesee younext month!16.30BO-LEGGELettura pubblicaMario De Rosa10.30SVEGLIAALL’OVALE13.30PRANZO CONVIVALE?Lezione di Qi Gongil Vaso di PandoraRICUCIAMO BOVISA11.30Attacca Bottonee Knit caffèbabyCOLTIVANDO14.30Laboratoriobambini all’orto
  43. 43. Scenarios building/evaluationToolkit evalutation/selectiondecember january february march april1/02/2013PROJECT PRESENTATIONTO POLISOCIAL16/03/2013IL SABATO DELLA BOVISAPILOT EVENTGeneral palimpsestGeneral systemBrand creationInstitutional levelLocal levelCommunicationOrganization teamWelcomingMaterialsManifestoCorporate imageThe flexible scheduleToolbox materialsTeam of volunteersRESULTS/TOOLBOXINFORMING/ENGAGING MANAGEMENTPSS DEVELOPMENTCREATIVE PHASEPROJECT TIMELINEDIRECTIONSMONTHSPHASES
  44. 44. NEW INSIGHTSCOMMUNICATION VOLUNTEER SIGNALS CENTERGENERALORGANIZATIONSPECIFICACTIVITIESQI-GONG RICUCIAMOBOVISA babyCOLTIVANDO BO-LEGGE!!?! ?
  45. 45. THE TOOLBOXFORMAT:FLEXIBLEREPLICABLEADAPTABLEEXPERIMENTALMANIFESTOSCHEDULEMATERIALSVOLUNTEERS
  46. 46. Qi GongLessonParallel activitites:Attacca Bottonee Knit CaffèAuthor readingto inauguratethe book-sharingbaby COLTIVANDO:plant flowersQi GongLessonKnit Caffè:knittingbabyBO-LEGGE:animated readingand origamiBuilding relaxarea ofCOLTIVANDOQi GongLessonKnit Caffè:knittingto be defined babyCOLTIVANDO:CREATINGscarecrowQi GongLessonKnit Caffè:organizingJuly exhibitionto be defined to be definedQi GongLessonKnit caffè:exhibitionto be defined Festa del raccoltobuilding B810.30-11.30building B811.30-13.30tra B8 e B916.30-18.00 14.30-16.30ovale10.00-11.00bar La Rossabar La Rossa11.00-13.30ovale14.30-18.00 10.30-18.0010.30-11.30 11.30-13.30 14.30-18.00ovale10.30-11.30ortoovale10.30-11.30gardenovale10.30-18.00possible activityof longboardingesterno14.30-18.00COLTIVANDORICUCIAMO BOVISA BO-LEGGE PLUS COLLABORATIONSabato 16MARZOSabato 13APRILESabato 11MAGGIOSabato 15GIUGNOSabato 13LUGLIOdone!done!to be definedin detailto be definedin detailto be definedin detailQI GONG: IL VASO DI PANDORAKNIT CAFFÈ: FASHION DESIGNAUTHOR READING: MARIO DE ROSAQI GONG: IL VASO DI PANDORAKNIT CAFFÈ: FASHION DESIGNBO-LEGGE: DERGANO-BOVISALIBRARYCOLTIVANDO: INTERIOR DESIGNERQI GONG: IL VASO DI PANDORAKNIT CAFFÈ: FASHION DESIGNCOLTIVANDO: CLAUDIA BARANADERGANO-BOVISA LIBRARYOTHER: ALGOMAS ASSOCIATIONPOLIRADIO EXTERNALQI GONG: IL VASO DI PANDORAKNIT CAFFÈ: FASHION DESIGN(POSSIBILE PANDA STORE MILANO)QI GONG: IL VASO DI PANDORAKNIT CAFFÈ: FASHION DESIGNgardengardengardenPoli.RadioexternalesternoChiusuragiornataSVEGLIA ALL’OVALE
  47. 47. TOOLBOX MATERIALSPRESSKITPROMOTIONMAPBOVISAPARTICIPATIONCONTACTSREQUESTSLOGISTICS/COMMUNICATIONAREACOMMUNICATIONFORMATCOLLABORATIONCONTACTS ASSOCIATIONCONTACTSTODOLISTFACEBOOKPAGE
  48. 48. Scenarios building/evaluationToolkit evalutation/selectiondecember january february march april may/june/july1/02/2013PROJECT PRESENTATIONTO POLISOCIAL13/04/2013IL SABATO DELLA BOVISASECOND EVENT16/03/2013IL SABATO DELLA BOVISAPILOT EVENTGeneral palimpsestGeneral systemBrand creationInstitutional levelLocal levelCommunicationOrganization teamWelcomingMaterialsManifestoCorporate imageThe flexible scheduleToolbox materialsTeam of volunteersRESULTS/TOOLBOX MANAGEMENT, DIFFUSION, INVOLVEMENTINFORMING/ENGAGING MANAGEMENTPSS DEVELOPMENTCREATIVE PHASEPROJECT TIMELINEDIRECTIONSMONTHSPHASES
  49. 49. IMPROVEMENTCALENDARSATURDAYPROMOTIONSCHOOLSPROMOTION VOLUNTEER TASKNEW INSIGHTS
  50. 50. Scenarios building/evaluationToolkit evalutation/selectiondecember january february march april may/june/july1/02/2013PROJECT PRESENTATIONTO POLISOCIAL13/04/2013IL SABATO DELLA BOVISASECOND EVENT16/03/2013IL SABATO DELLA BOVISAPILOT EVENTGeneral palimpsestGeneral systemBrand creationInstitutional levelLocal levelCommunicationOrganization teamWelcomingMaterialsManifestoCorporate imageThe flexible scheduleToolbox materialsTeam of volunteersRESULTS/TOOLBOX MANAGEMENT, DIFFUSION, INVOLVEMENTINFORMING/ENGAGING MANAGEMENTPSS DEVELOPMENTCREATIVE PHASEPROJECT TIMELINEDIRECTIONSMONTHSPHASES
  51. 51. CONCLUSIONSOPPORTUNITYSTUDENTSINTERNALCOMMUNITYNEIGHBOURSLOCALASSOCIATIONSLOCALPROJECTS
  52. 52. Thank you!www.facebook.com/ilsabatodellabovisa

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