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  • 1. [ ] Get down to business StartupFactory ™ LLC Where Strategy & Experience
  • 2. StartupFactory, LLC Strategic marketing services for the early stage business Most start-ups enter business with a select set of core competencies. But marketing is often not part of their primary skill set. We have Observed: Technology, manufacturing, service, distribution, etc.
  • 3. StartupFactory, LLC Strategic marketing services for the early stage business Most start-ups know they need marketing expertise. But they don’t know exactly what they need or from whom to seek help. We have Observed: Strategic planning, advertising, trade shows, sales materials, promotion, PR, etc.
  • 4. StartupFactory, LLC Strategic marketing services for the early stage business Management knows they need to budget for marketing programs. But resources are usually tight and they are not sure about how much they actually need to spend. We have Observed: Marketing plan, media expense, identity & brand development, etc.
  • 5. StartupFactory, LLC Strategic marketing services for the early stage business Everybody expects full value for each marketing dollar spent. But finding a true “ROI-style” marketing firm can be a challenge. We have Observed: And start-ups enjoy less “wiggle room” for wasted or misspent resources.
  • 6. We have a solution designed specifically for start-ups.
  • 7. Strategic marketing services for the early stage business INTRODUCING
  • 8. StartupFactory, LLC Strategic marketing services for the early stage business StartupFactory focuses on the marketing requirements unique to the start-up business. At a manageable cost. We have news: Only what you need. Exactly when you need it.
  • 9. StartupFactory, LLC Strategic marketing services for the early stage business StartupFactory has simplified the process of getting started the right way. Scaleable, with a flexible growth path We have news: Integrated, modular “building blocks” Fixed prices for easy budgeting Customized to meet your specific needs
  • 10. Poor marketing decisions at start-up can cause costly problems that may require years to mitigate fully.
  • 11. StartupFactory, LLC Strategic marketing services for the early stage business The StartupFactory modular approach: Get started the right way. StartupPlan™ StartupID™ StartupPR™ We have news: Integrated. Fixed price. Custom. Plan module ID module PR module
  • 12. StartupFactory, LLC Strategic marketing services for the early stage business StartupPlan provides the “blueprint” you need now, and a strong foundation for the future. StartupPlan ™ module Customized, 3-phase plan designed specifically for your company 1. Internal & external brand audit and competitive analysis 2. Brand and communications strategy 3. Tactical implementation plan (including time line and budget)
  • 13. StartupFactory, LLC Strategic marketing services for the early stage business StartupID provides the tools you need to begin shaping the perception of your brand. StartupID ™ module 1. Logo and visual identity program 2. Tag line / slogan development / product naming 3. Mission & vision statements plus key messaging 4. Business package (letter, envelope, cards, signage, etc.) 5. CI usage guidelines (color palette, font selection, logo usage)
  • 14. StartupFactory, LLC Strategic marketing services for the early stage business StartupPR will maximize public relations opportunities in an efficient, affordable and scaleable manner. StartupPR ™ module 1. Trade and business media lists and editorial calendars 2. Product / service and business-oriented press releases 3. Distribution (optional tracking/clipping service) 4. On-going editorial liaison 5. Outreach to industry analysts, influential spokespersons, etc.
  • 15. StartupFactory, LLC Strategic marketing services for the early stage business Building a fully integrated program over time. How it works Plan module ID module PR module Web Ads Trade show html email Sales Mats Data mgmt Direct mail All components designed to add synergy and work in perfect harmony.
  • 16. StartupFactory, LLC Strategic marketing services for the early stage business A sample program with integrated extensions. How it works Plan module PR module Web Ads Trade show html email Direct mail Everything you need within the scope of your specific plan. Add additional extentions as you require them.
  • 17. Photography & Illustration Trade Show Exhibit House StartupFactory, LLC Strategic marketing services for the early stage business Proven, multidisciplinary expertise in a single, efficient resource. How it works Marketing Consultant Graphic Design Firm Advertising Agency Fewer people to manage No communications breakdown Efficient use of resources Web & Interactive Developer Reduced book keeping
  • 18. Great value. Easier to manage. StartupPlan™ module $4,500 StartupID ™ module $7,500 StartupPR ™ module $3,000 per month for 4 months Many other integrated program extensions available
  • 19. Simplified pricing for 3 entry-level modules: StartupPlan, StartupID & StartupPR (PR for four months) Everything you need to get a solid start in business for <$25k. Four-month integrated starter programs are available at $6,000 per month.
  • 20. Contact us for a FREE, no obligation review of your products and prospects. [email_address] www.startupfactory.biz 415 987-6677