Heden, verleden en toekomst van video conferencing

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This is a presentation I gave during a partner and end-user event beginning of january 2011. Topic was video everywhere.

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  • THIS IS NOT JUST SOME IDEAS FOR COMMUNICATION.. THIS IS WHAT EUROPE AND EU MARKETING CAN EXECUTE DO TO PUSH TSP AT THE NEXT LEVEL!
  • Bayer has set up its first telepresence rooms with the latest video technology at its corporate headquarters in Leverkusen, Germany, and at sites in Lyon, France; Monheim, Germany; Pittsburgh and Raleigh, United States; São Paulo, Brazil and Singapore, in an effort to advance environmental responsibility goals. An added benefit is significant cost savings and greater productivity through reduced travel. "You forget you are thousands of miles away. You work like you're face to face across the table, which is much better decision making. You see people's reaction and behavior.“ - Claudio Abreu, president and chief executive of Bayer Business and Technology Services in Pitsburgh-Post Gazette (May 19, 2009).
  • The goal is to build your global video communityThe greatest impact Cisco TelePresence can have on productivity is with individuals and teams, empowered to communicate and collaborate wherever they may be. This is what building your global video community is all about. Seamlessly connecting your company, suppliers, and customers for more productive communication and business everyday.
  • Heden, verleden en toekomst van video conferencing

    1. 1. Videoconferencing:verleden, heden, toekomstErik SwartManager Telepresence & Video Sales Specialist Group© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
    2. 2. Een klein beetje geschiedenisles• Audio• Video© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
    3. 3. De kracht van video© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
    4. 4. Waarom video 1 Kandola,Pearn “The Psychology of Effective Business Communications in Geographically Dispersed Teams”, Cisco Systems, September 2006 2 Vision Group Research, FMRIB, University of Oxford, UK© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
    5. 5. Operationele Productiviteits Strategische ROI ROI ROI Vermijden van kosten  Optimalisatie van  Transformatie van Reduceren van kosten bedrijfsprocessen bedrijven  Vebeterde  Nieuwe modellen en klanttevredenheid markten © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
    6. 6. Verleden• Operationele ROI• Complex• Kostbaar• 90% ISDN gebaseerd• Beperkt portfolio, functionaliteit en kwaliteit• Alleen voor executives• Vooral als vervanging van de fysieke vergadering• Intercompany communicatie© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
    7. 7. Een voorbeeld health care, nutrition & high tech materials Bayer plan: to reduce carbon emissions and develop more efficient methods for conducting business worldwide cost per hour to operate each T3 $500 system for six executives cost per person for a business trip $2,700 to Germany© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
    8. 8. Heden • Productiviteits ROI • IP gebaseerd • Breed portfolio, functionaliteit en kwaliteit • Gebruikersgemak • Intra-, en inter company communicatie • Voor executive en vergaderruimtes • Gepland en ad hoc© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
    9. 9. Tommy Hilfiger • TelePresence ruimtes met drie schermen in Amsterdam en New York • “Virtual Fitting Rooms” met een scherm in Amsterdam, New York en Hong Kong • Desktop video units • Opname mogelijkheden • Lagere reiskosten en downtime als ook snellere “time-to-market”© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
    10. 10. Statoil Secure B2B Calling Off-Shore On-Shore Production Drilling Virtual Collaboration Rooms Cisco Technology Providing: • Secure Firewall traversal- B2B Linkage • Bridging /Multipoint Solutions Maintenance External • Endpoint Technology Partners© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
    11. 11. Het is niet alleen… Reduceren van reizen© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
    12. 12. Reduceren kostenMeetbare waarde Verhogen winst© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
    13. 13. Toekomst: “Video is the new voice” • Plaats, tijd onafhankelijk en voor iedereen • Verschuiving naar strategische ROI: –Klanttevredenheid –Werven en vasthouden van medewerkers –MVO –“Time-to-market” –………………… • Inter-, intra- company communicatie • Verregaande integratie met collaboratie tools© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
    14. 14. Waarom© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
    15. 15. Uitdagingen• Economische crisis en toegang tot kapitaal• Groene Energie• Demografie van publieke sector, bv gezondheidszorg• Ecosysteem verandering partnerships• Globalisering 3.0• Technologische veranderingen “Raising the productivity of employees whose jobs cant be automated is the next great performance challenge—and the stakes are high.” McKinsey & Company, The 21st Century Organization© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
    16. 16. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
    17. 17. Thank you.

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