The Business of Drupal By  Robert Douglass
Advisor, Acquia Advisor, Commerce Guys Advisor, ICanLocalize Drupal Association Drupal-Initiative.de
- Ben Hur
Platforms “big giant slabs of software that don't quite do anything out of the box, but which enable a whole world of new ...
Drupal is our platform = Platform
Value Added Resellers A value-added reseller (VAR) ...  adds features to an existing product, then resells it (usually to ...
Value Added Resellers “ combines [...] components to build complete systems. For example, a VAR might take a computer chip...
VARs on Drupal <ul><li>Implementation
Integration
Customizing
Consulting
Training </li></ul>
Independent Software Vendors An ISV is a company &quot;specializing in making or selling software, designed for mass marke...
Independent Software Vendors “ Specialized products generally offer higher productivity to organizations than more general...
ISVs on Drupal <ul><li>Web services
Distributions
Hosting
Web sites built on Drupal </li></ul>
Where are you? <ul><li>Web services
Distributions
Hosting
Web sites built on Drupal </li></ul><ul><li>Implementation
Integration
Customizing
Consulting
Training </li></ul>VAR  ISV
<ul><li>Sharepoint revenue exceeded $1 billion in 2008
Forrester expects global $5 billion by 2012 </li></ul>
Sharepoint Expo 2009
Solutions <ul><li>Connectors to other systems
Performance enhancements
Workflow
Analytics
Development tools
Hardware
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The Business of Drupal

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I gave this presentation in Athens, Greece, on Saturday December 11, 2010. It talks about what Drupal will look like as it becomes a mature software industry, including the segmentation between resellers and independent software vendors. I use Sharepoint as a point of reference.

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  • It’s good to have plenty of work to do, but did we forget along the way how we got started and why we found and chose Drupal to begin with? What happened to BUILDing websites?
  • San Francisco, DrupalCon, everything eventually comes Germany, so a good view into the future. Matt S., first DrupalCon, ....
  • Acquia has many products - I’d gladly stand here and talk about all of them, but I’m only going to focus on one. In particular because it is a new solution for people who just want a website with some basic publishing and social features, and don’t want to hire a Drupal developer to build it for them. I also want to talk about it because I think it creates some new opportunities for professionals like yourselves who build websites professionally.
  • The Business of Drupal

    1. 1. The Business of Drupal By Robert Douglass
    2. 2. Advisor, Acquia Advisor, Commerce Guys Advisor, ICanLocalize Drupal Association Drupal-Initiative.de
    3. 3. - Ben Hur
    4. 4. Platforms “big giant slabs of software that don't quite do anything out of the box, but which enable a whole world of new and interesting applications” - Joel Spolsky
    5. 5. Drupal is our platform = Platform
    6. 6. Value Added Resellers A value-added reseller (VAR) ... adds features to an existing product, then resells it (usually to end-users) as an integrated product or complete &quot;turn-key&quot; solution. - Wikipedia
    7. 7. Value Added Resellers “ combines [...] components to build complete systems. For example, a VAR might take a computer chip, printer, hard drive, monitor and graphics software from different vendors, put it together, and package it as a specialized computer-aided design system.” - Allbusiness.com
    8. 8. VARs on Drupal <ul><li>Implementation
    9. 9. Integration
    10. 10. Customizing
    11. 11. Consulting
    12. 12. Training </li></ul>
    13. 13. Independent Software Vendors An ISV is a company &quot;specializing in making or selling software, designed for mass marketing or for niche markets.&quot; - Wikipedia
    14. 14. Independent Software Vendors “ Specialized products generally offer higher productivity to organizations than more generalized software” - Wikipedia
    15. 15. ISVs on Drupal <ul><li>Web services
    16. 16. Distributions
    17. 17. Hosting
    18. 18. Web sites built on Drupal </li></ul>
    19. 19. Where are you? <ul><li>Web services
    20. 20. Distributions
    21. 21. Hosting
    22. 22. Web sites built on Drupal </li></ul><ul><li>Implementation
    23. 23. Integration
    24. 24. Customizing
    25. 25. Consulting
    26. 26. Training </li></ul>VAR ISV
    27. 27. <ul><li>Sharepoint revenue exceeded $1 billion in 2008
    28. 28. Forrester expects global $5 billion by 2012 </li></ul>
    29. 29. Sharepoint Expo 2009
    30. 30. Solutions <ul><li>Connectors to other systems
    31. 31. Performance enhancements
    32. 32. Workflow
    33. 33. Analytics
    34. 34. Development tools
    35. 35. Hardware
    36. 36. Search </li></ul>
    37. 37. Services <ul><li>Consulting
    38. 38. Coding
    39. 39. Design / Creative
    40. 40. Integration
    41. 41. Data migration </li></ul>
    42. 42. Will we see lots of Drupal Solutions?
    43. 43. <ul>Where are the Drupal Millionaires? </ul>
    44. 44. <ul>I make Drupal websites </ul>
    45. 45. <ul>The Elephants </ul><ul><li>Accenture
    46. 46. IBM
    47. 47. Capgemini
    48. 48. T-Systems </li></ul>
    49. 49. <ul>Get the big fish </ul><ul><li>Specialize
    50. 50. Form partnerships
    51. 51. Grow to cover all needs
    52. 52. Make products
    53. 53. Software services </li></ul>
    54. 54. <ul>Specialize </ul><ul><li>Cyrve: data migration
    55. 55. Tag One: performance
    56. 56. Commerce Guys: e-commerce
    57. 57. Development Seed: mapping </li></ul>
    58. 58. <ul>Form partnerships </ul><ul><li>Acquia
    59. 59. Subcontract with big companies </li></ul>
    60. 60. <ul>Grow </ul><ul><li>Chapter Three
    61. 61. ProPeople
    62. 62. Acquia </li></ul>
    63. 63. <ul>The Elephants </ul><ul><li>Accenture
    64. 64. IBM
    65. 65. Capgemini
    66. 66. T-Systems </li></ul>
    67. 67. <ul>Make products </ul><ul><li>Phase 2 Technologies
    68. 68. Harvard University
    69. 69. Funny Monkey
    70. 70. Development Seed </li></ul>
    71. 71. <ul>Distributions </ul><ul><li>Open Atrium
    72. 72. Open Publish
    73. 73. Drupal Commons
    74. 74. Pantheon
    75. 75. Pressflow
    76. 76. Drupal.org, Drupal 7 </li></ul>
    77. 77. <ul>Software Services (SaaS) </ul><ul><li>Mollom
    78. 78. ICanLocalize.com
    79. 79. Commerce Guys
    80. 80. Google Apps
    81. 81. Open Calais </li></ul>
    82. 83. <ul>Drupal Gardens </ul><ul><li>30,000 Sites online
    83. 84. Hosting, scalability, upgrades
    84. 85. No lock-in: export and walk away
    85. 86. Always a free ($) option </li></ul>
    86. 87. <ul>What if there were an &quot;App Store&quot; for Drupal? </ul>
    87. 91. Questions? [email_address] twitter.com/#!/robertDouglass

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