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Sell your code: Announcing the DroopyAppStore
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Sell your code: Announcing the DroopyAppStore

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This presentation was given on February 5, 2011, at the Drupal Dev Days event in Brussels.

This presentation was given on February 5, 2011, at the Drupal Dev Days event in Brussels.

Published in Technology
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Transcript

  • 1. Sell your code: The DroopyAppStore By Robert Douglass
  • 2. Senior Architect: Acquia Advisor: Commerce Guys ICanLocalize Drupal Association Drupal-Initiative.de
  • 3. For the common good
  • 4. $€£¥₪₹
  • 5. “I believe that Drupal will be the dominant platform to build websites” - Dries Buytaert Our goal
  • 6. Reseller
  • 7. Value added reseller
  • 8. If you build Drupal sites you are a value added reseller + Modules
  • 9. If you build Drupal sites you are a value added reseller
  • 10. Independent Software Vendors An ISV is a company "specializing in making or selling software, designed for mass marketing or for niche markets." - Wikipedia
  • 11. Sharepoint Expo 2009 Nearly 75% ISVs
  • 12. Why is it important for Drupal to have ISVs?
    • Sustainable development
    • 13. Quality products open new doors
    • 14. Size and scale of the industry
  • 15. Sustainable development
  • 16. Sustainable development
    • Our finished products are client websites
  • 17. Sustainable development
    • We repeatedly create redundant solutions
  • 18. Sustainable development
    • Our developers are distracted by client work
  • 19. Sustainable development
    • ISV model lets us refine the product
  • 20. Why is it important for Drupal to have ISVs?
    • Sustainable development
    • 21. Quality products open new doors
    • 22. Size and scale of the industry
  • 23. Quality products open new doors
    • Not everybody is a mechanic
  • 24. Quality products open new doors
    • Quality Drupal products boost the whole platform
    • 25. Missing products (they have them, we don't) are risks to the platform
  • 26. You may think that Wordpress and Joomla! don't have quality products...
  • 27. http://people.joomla.org
  • 28. http://people.joomla.org
  • 29. http://people.joomla.org
  • 30. http://www.jomsocial.com
  • 31. http://www.jomsocial.com
  • 32. Why is it important for Drupal to have ISVs?
    • Sustainable development
    • 33. Quality products open new doors
    • 34. Size and scale of the industry
  • 35. Size and scale of the industry
  • 36. Size and scale of the industry Drupal: 433,922 Wordpress + Joomla: 5,492,964 = 12.6 times more websites* * excluding the millions of sites on Wordpress.com
  • 37. Size and scale of the industry Joomla and Wordpress have finished products that just work .
  • 38. Wordpress.com Just started selling professional themes from 3 rd party vendors, on Wordpress.com
  • 39. Drupal's ISVs Where are they?
  • 40. Drupal's ISVs: Distributions?
  • 41. Drupal's ISVs: Distributions?
  • 42. Drupal's ISVs: Distributions?
  • 43. Drupal ISVs: Distributions?
  • 44. Drupal's ISVs: Modules for sale?
  • 45. Drupal's ISVs: Themes for sale?
  • 46. Drupal's ISVs: Themes for sale?
  • 47. Drupal's ISVs: Themes for sale?
  • 48. The DroopyAppStore!
  • 49. It doesn't exist, but this is how it could work if it did.
  • 50. Elements of an App store
    • Enables ISV to sell to a platform
    • 51. Well defined APIs
    • 52. Handles payment
    • 53. Eases discovery and delivery
    • 54. Controls quality
  • 55. Find and evaluate
  • 56. An app store would be this...
  • 57. … plus this ...
  • 58. … and this ...
  • 59. What happens when you buy
  • 60. What happens when you buy Too hard!
  • 61. It “just works”
  • 62.  
  • 63. Premium Wordpress Plugins Events Calendar Pro Price: $32 WP e-Commerce Premium upgrades cost between $10 and $100 . WPTickets – An Advanced Tickets System Price: $22
  • 64. Premium Wordpress Plugins WPST – Advanced WordPress Ticket System Plugin Price: $27 Gravity Forms Price: $39, $99, $199 Lowrider Triple Slider Price: $22
  • 65. Top apps earning >$60,000 / year
  • 66.  
  • 67.  
  • 68.  
  • 69.  
  • 70.  
  • 71.  
  • 72.  
  • 73.  
  • 74.  
  • 75. Challenges
    • Shifting incentives for current developers
    • 76. Withholding functionality to drive upsale
    • 77. Missed opportunities on new contributors
    • 78. Drupal may not be well suited for “App” products
    • 79. Shift focus away from Drupal.org
    • 80. Will the Viking rage burn the boat?
  • 81. ?
  • 82.
    • Acquia Network: Modules + Web services
  • 87.
    • Drupal Gardens
      • Sell the themes you create
      • 88. Sell the sites you make
      • 89. Plus the web services available to the Acquia Network
  • 90.
    • Software reseller
  • 93. Acquia DevCloud: Today at 3:00
  • 94. Any Questions?