Sell your code: Announcing the DroopyAppStore

4,817 views
4,748 views

Published on

This presentation was given on February 5, 2011, at the Drupal Dev Days event in Brussels.

Published in: Technology
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
4,817
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
29
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Sell your code: Announcing the DroopyAppStore

  1. 1. Sell your code: The DroopyAppStore By Robert Douglass
  2. 2. Senior Architect: Acquia Advisor: Commerce Guys ICanLocalize Drupal Association Drupal-Initiative.de
  3. 3. For the common good
  4. 4. $€£¥₪₹
  5. 5. “I believe that Drupal will be the dominant platform to build websites” - Dries Buytaert Our goal
  6. 6. Reseller
  7. 7. Value added reseller
  8. 8. If you build Drupal sites you are a value added reseller + Modules
  9. 9. If you build Drupal sites you are a value added reseller
  10. 10. Independent Software Vendors An ISV is a company "specializing in making or selling software, designed for mass marketing or for niche markets." - Wikipedia
  11. 11. Sharepoint Expo 2009 Nearly 75% ISVs
  12. 12. Why is it important for Drupal to have ISVs? <ul><li>Sustainable development
  13. 13. Quality products open new doors
  14. 14. Size and scale of the industry </li></ul>
  15. 15. Sustainable development
  16. 16. Sustainable development <ul><li>Our finished products are client websites </li></ul>
  17. 17. Sustainable development <ul><li>We repeatedly create redundant solutions </li></ul>
  18. 18. Sustainable development <ul><li>Our developers are distracted by client work </li></ul>
  19. 19. Sustainable development <ul><li>ISV model lets us refine the product </li></ul>
  20. 20. Why is it important for Drupal to have ISVs? <ul><li>Sustainable development
  21. 21. Quality products open new doors
  22. 22. Size and scale of the industry </li></ul>
  23. 23. Quality products open new doors <ul><li>Not everybody is a mechanic </li></ul>
  24. 24. Quality products open new doors <ul><li>Quality Drupal products boost the whole platform
  25. 25. Missing products (they have them, we don't) are risks to the platform </li></ul>
  26. 26. You may think that Wordpress and Joomla! don't have quality products...
  27. 27. http://people.joomla.org
  28. 28. http://people.joomla.org
  29. 29. http://people.joomla.org
  30. 30. http://www.jomsocial.com
  31. 31. http://www.jomsocial.com
  32. 32. Why is it important for Drupal to have ISVs? <ul><li>Sustainable development
  33. 33. Quality products open new doors
  34. 34. Size and scale of the industry </li></ul>
  35. 35. Size and scale of the industry
  36. 36. Size and scale of the industry Drupal: 433,922 Wordpress + Joomla: 5,492,964 = 12.6 times more websites* * excluding the millions of sites on Wordpress.com
  37. 37. Size and scale of the industry Joomla and Wordpress have finished products that just work .
  38. 38. Wordpress.com Just started selling professional themes from 3 rd party vendors, on Wordpress.com
  39. 39. Drupal's ISVs Where are they?
  40. 40. Drupal's ISVs: Distributions?
  41. 41. Drupal's ISVs: Distributions?
  42. 42. Drupal's ISVs: Distributions?
  43. 43. Drupal ISVs: Distributions?
  44. 44. Drupal's ISVs: Modules for sale?
  45. 45. Drupal's ISVs: Themes for sale?
  46. 46. Drupal's ISVs: Themes for sale?
  47. 47. Drupal's ISVs: Themes for sale?
  48. 48. The DroopyAppStore!
  49. 49. It doesn't exist, but this is how it could work if it did.
  50. 50. Elements of an App store <ul><li>Enables ISV to sell to a platform
  51. 51. Well defined APIs
  52. 52. Handles payment
  53. 53. Eases discovery and delivery
  54. 54. Controls quality </li></ul>
  55. 55. Find and evaluate
  56. 56. An app store would be this...
  57. 57. … plus this ...
  58. 58. … and this ...
  59. 59. What happens when you buy
  60. 60. What happens when you buy Too hard!
  61. 61. It “just works”
  62. 63. Premium Wordpress Plugins Events Calendar Pro Price: $32 WP e-Commerce Premium upgrades cost between $10 and $100 . WPTickets – An Advanced Tickets System Price: $22
  63. 64. Premium Wordpress Plugins WPST – Advanced WordPress Ticket System Plugin Price: $27 Gravity Forms Price: $39, $99, $199 Lowrider Triple Slider Price: $22
  64. 65. Top apps earning >$60,000 / year
  65. 75. Challenges <ul><li>Shifting incentives for current developers
  66. 76. Withholding functionality to drive upsale
  67. 77. Missed opportunities on new contributors
  68. 78. Drupal may not be well suited for “App” products
  69. 79. Shift focus away from Drupal.org
  70. 80. Will the Viking rage burn the boat? </li></ul>
  71. 81. ?
  72. 82. <ul><li>Acquia Network: Modules + Web services </li><ul><li>Mollom
  73. 83. New Relic
  74. 84. Mobify
  75. 85. Acquia Search
  76. 86. Your cool service here... </li></ul></ul>
  77. 87. <ul><li>Drupal Gardens </li><ul><li>Sell the themes you create
  78. 88. Sell the sites you make
  79. 89. Plus the web services available to the Acquia Network </li></ul></ul>
  80. 90. <ul><li>Software reseller </li><ul><li>Open Publish
  81. 91. Open Scholar
  82. 92. Drupal Commons </li></ul></ul>
  83. 93. Acquia DevCloud: Today at 3:00
  84. 94. Any Questions?

×