Sell your code: Announcing the DroopyAppStore

Sell your code: The DroopyAppStore By Robert Douglass

Senior Architect: Acquia Advisor: Commerce Guys ICanLocalize Drupal Association Drupal-Initiative.de

For the common good

$€£¥₪₹

“I believe that Drupal will be the dominant platform to build websites” - Dries Buytaert Our goal

Reseller

Value added reseller

If you build Drupal sites you are a value added reseller + Modules

If you build Drupal sites you are a value added reseller

Independent Software Vendors An ISV is a company "specializing in making or selling software, designed for mass marketing or for niche markets." - Wikipedia

Sharepoint Expo 2009 Nearly 75% ISVs

Why is it important for Drupal to have ISVs?
Sustainable development
Quality products open new doors
Size and scale of the industry

Our finished products are client websites

We repeatedly create redundant solutions

Our developers are distracted by client work

ISV model lets us refine the product

Not everybody is a mechanic

Quality Drupal products boost the whole platform
Missing products (they have them, we don't) are risks to the platform

You may think that Wordpress and Joomla! don't have quality products...

http://people.joomla.org

http://www.jomsocial.com

Size and scale of the industry Drupal: 433,922 Wordpress + Joomla: 5,492,964 = 12.6 times more websites* * excluding the millions of sites on Wordpress.com

Size and scale of the industry Joomla and Wordpress have finished products that just work .

Wordpress.com Just started selling professional themes from 3 rd party vendors, on Wordpress.com

Drupal's ISVs Where are they?

Drupal's ISVs: Distributions?

Drupal ISVs: Distributions?

Drupal's ISVs: Modules for sale?

Drupal's ISVs: Themes for sale?

The DroopyAppStore!

It doesn't exist, but this is how it could work if it did.

Elements of an App store
Enables ISV to sell to a platform
Well defined APIs
Handles payment
Eases discovery and delivery
Controls quality

Find and evaluate

An app store would be this...

… plus this ...

… and this ...

What happens when you buy

What happens when you buy Too hard!

It “just works”

Premium Wordpress Plugins Events Calendar Pro Price: $32 WP e-Commerce Premium upgrades cost between $10 and $100 . WPTickets – An Advanced Tickets System Price: $22

Premium Wordpress Plugins WPST – Advanced WordPress Ticket System Plugin Price: $27 Gravity Forms Price: $39, $99, $199 Lowrider Triple Slider Price: $22

Top apps earning >$60,000 / year

Challenges
Shifting incentives for current developers
Withholding functionality to drive upsale
Missed opportunities on new contributors
Drupal may not be well suited for “App” products
Shift focus away from Drupal.org
Will the Viking rage burn the boat?

Acquia Network: Modules + Web services
Mollom
New Relic
Mobify
Acquia Search
Your cool service here...

Drupal Gardens
Sell the themes you create
Sell the sites you make
Plus the web services available to the Acquia Network

Software reseller
Open Publish
Open Scholar
Drupal Commons

Acquia DevCloud: Today at 3:00

Any Questions?

http://paper.li	15
http://droopyappstore.drupalgardens.com	3
http://twitter.com	1
http://ryanprice.org	1

Sell your code: Announcing the DroopyAppStore

by Robert Douglass on Feb 06, 2011

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Sell your code: Announcing the DroopyAppStore — Presentation Transcript