Best seo practices for inbound marketers
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Best seo practices for inbound marketers



A brief, yet detailed report on inbound marketing, designed for maximum organic traffic growth. The ten step process is designed to increase traffic, by encouraging others to do the heavy lifting for ...

A brief, yet detailed report on inbound marketing, designed for maximum organic traffic growth. The ten step process is designed to increase traffic, by encouraging others to do the heavy lifting for you, by referring your content around the web, saving the hassle of manual link building, or even worse, software generating the links, leading to penalization. This process is the way to kick off an inbound marketing campaign, leading to future proof traffic, with half the hassle involved in manual link building, trying to rank in search.



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Best seo practices for inbound marketers Document Transcript

  • 1. Best SEO Practices Stem from Inbound Marketing Solutions A walk through of the ten steps you can use to build an inbound marketing campaign, leading to SEO success. Forget painstakingly long manual link building and manipulating search algorithms by having your marketing done for you. The lazy mans guide to organic search visibility Back to Index > > > Top 10 Best SEO Practices - Inbound-Marketing < < < Page 1 Courtesy of - Copyright © Michael Savoy – Distribution of this content must remain unaltered
  • 2. Best SEO Practices Stem from Inbound Marketing Solutions Table of Contents Introduction......................................................................................................................................3 Step 1- On Page Optimization.........................................................................................................4 Step 2 - Internal Linking..................................................................................................................5 Step 3 - Call to Action......................................................................................................................6 Step 4 - Social Promotion................................................................................................................7 Step 5 - Keyword Targeting.............................................................................................................8 Step 6 - Multi-Channel Marketing...................................................................................................9 Step 7 - Guest Posting....................................................................................................................10 Step 8 - Analytics Data..................................................................................................................11 Step 9 -Attraction marketing Vs Interruption Marketing..............................................................12 Step 10 - Content creation Starts the Cycle of Inbound Marketing...............................................13 Back to Index > > > Top 10 Best SEO Practices - Inbound-Marketing < < < Page 2 Courtesy of - Copyright © Michael Savoy – Distribution of this content must remain unaltered
  • 3. Best SEO Practices Stem from Inbound Marketing Solutions Introduction For all too long now, website owners have become trapped in a time warp sort of thing, chasing all sorts of SEO strategies that are designed to gain organic traffic fast. The thinking that you can get organic traffic from search engines, future proofing leads for years to come. The truth is that is only going to get you so far, and if you are marketing for the long haul, the strategies need to be altered. There are different types of marketers and that's where the SEO strategies come into the playing field. You need to know what type of marketer you are, before you continue reading this brief guide. • Affiliate marketers focused on mini niche websites based on keywords with high search, low competition This only gets you so far, and you are in all probability going to be chasing your tail after each algorithm update, losing organic traffic due to focusing on search metrics, rather than your target audience. (not saying it's wrong, just that it's susceptible to penalizations more) • Brandable SEO consultants, as well as successful online business owners, focused on long term sustainable organic traffic growth This is the type of marketer who will focus on inbound marketing methods, establishing and solidifying a future proof traffic generation plan, that will continue to work for years to come. That is what this overview is about. Describing the inbound marketing methods that are guaranteed to work for the long haul, because it's others who are building the majority of your links for you. The way marketing should be done – Word of Mouth! If you're ready to get into the meat of things, then read on for ten of the best tips to get your inbound marketing campaign off the ground, ready to sky rocket your results. Don't expect overnight results though. Back to Index > > > Top 10 Best SEO Practices - Inbound-Marketing < < < Page 3 Courtesy of - Copyright © Michael Savoy – Distribution of this content must remain unaltered
  • 4. Best SEO Practices Stem from Inbound Marketing Solutions Step 1- On Page Optimization Before any marketing methods are even considered, the on page optimization needs to be taken care of first and foremost. That should be optimized in a way that's user friendly and it extends to the site structure overall, and not primarily on the content within the page. The content needs to be top notch quality, informative, and have the right keywords placed within the content. That doesn't equate to filling in your target keyword phrase throughout the content as often as possible. That's the keyword stuffing stage and it must be avoided. Naturally written content, focused on one target keyword phrase often equates to around 1% keyword density. However, before publishing there's other things you can do to ensure you're getting the content targeted to your keyword phrase. Those pertain to LSI keyword – AKA latent semantic indexing If you're in the habit of old school SEO writing, then switching to LSI formatting can be difficult. If you find that is the case, then use as well as a Google search, where you can scroll down and find related search terms you can use instead. It's beneficial to have a few keyword phrases in mind as that can help you produce content that's helpful to your readers in more ways than one. The main points on the page you want to include a target keyword phrase is: 1. Within the title of your content 2. Within the first paragraph – preferably the first sentence 3. In your concluding paragraph The rest of the content is for you to provide your visitors with the information they arrived on your site for. As for the rest of the site, a silo structure works best for SEO purposes as it's the most user friendly layout you can have. A layout that makes navigation super simple, with no further searching the search providers for other results, other than the page they were referred to you for. 7 factors for your on page optimization 1. 2. 3. 4. 5. Page title Headline Content body Post friendly URL Images - ALT attributes to describe the content of the image - Cat Vs kitten, both different, with the alt attribute letting search engine crawlers know what your image is about 6. Internal and external links - don't keep all your links inbound - aim for a few authoritative resources to place outbound links to, which can help you network with others too 7. Meta descriptions - make these brief and intriguing as that's often used in search engine listings Back to Index > > > Top 10 Best SEO Practices - Inbound-Marketing < < < Page 4 Courtesy of - Copyright © Michael Savoy – Distribution of this content must remain unaltered
  • 5. Best SEO Practices Stem from Inbound Marketing Solutions Step 2 - Internal Linking Internal linking for the past couple of years has been the one SEO strategy, biblically referred to. It's supposed to have been the be all and end all to get high rankings for any website. Truth is, even though the myth is widespread, many a person is using internal linking and still not seeing organic search referrals in their website analytics. Do you know why? The reason is simply that the links are only inserted for the purposes of retaining the search engine crawlers, and not the attention of visitors. The best way to do your internal linking is not to rely on software to do this for you, but do it manually yourself. One method I like to use is to create the content first that will be included in the page, then when proofreading the post, underlining parts of the content where I feel naturally that if a link were there, I'd want to click to find out more. Once that proof is done, I'll use the Google site: search string to find the related posts that could be linked to. With those, I'll check that the pages are appropriate to what I'm discussing in the content, and when it is, then it's a good place to insert an internal link, further detailing information relating to the keyword. Not every post is going to have content there, but when that happens, it's added to a spreadsheet for a topic of a new blog post, for which it can be linked to later. The whole purpose of placing internal links around your website, is to retain the attention of each visitor passing through. You want people navigating around your site, building a trust factor that you have the expertise in your field, for them to want to get to know you more. When you do, you've a higher probability of turning even the coldest of prospects into warm leads... All because you had site structured in a way that left them browsing your site for a while, learning more about your company, products, services, and establishing for themselves that you're a resource to be trusted. Internal linking to non-relevant pages destroys credibility in a click. Make your links count, build trust with them, and establish your website as a credible resource. Internal linking isn't an SEO gimmick. It does work, but relevancy needs to be maintained. Back to Index > > > Top 10 Best SEO Practices - Inbound-Marketing < < < Page 5 Courtesy of - Copyright © Michael Savoy – Distribution of this content must remain unaltered
  • 6. Best SEO Practices Stem from Inbound Marketing Solutions Step 3 - Call to Action Every website owner has a purpose for building the site out and shooting for organic traffic growth. For the most part, it's for monetary purposes, but there are occasions when some websites are built, solely for the benefit of educating others. Regardless what the purpose of the site is, the person, or team who built it has an action they want their visitors to take. • • • • • • • • Click an affiliate link Buy a product Check the reviews Sign up for a newsletter subscription Make a donation Leave their feedback Tweet the content Leave a comment All the above are actions for users to take, and they're all things that require a call to action to be used. You don't get if you don't ask! When people feel they've benefited on one way or another, there's this thing called reciprocation happens. Reciprocation is when you provide so much value to someone that they almost feel obligated to do you a favor in return. You just need to tell them what it is you would like them to do. Do that with your call to action. It's the same principles used in traditional article marketing. Give in the body text, and take in the resource box. On your own website, your take is after you've provided the information, you then place your call to action. Whatever it is you want your visitor to do, make sure you have a call to action, and make it as easy for them as possible to take that desired action. Back to Index > > > Top 10 Best SEO Practices - Inbound-Marketing < < < Page 6 Courtesy of - Copyright © Michael Savoy – Distribution of this content must remain unaltered
  • 7. Best SEO Practices Stem from Inbound Marketing Solutions Step 4 - Social Promotion This is one area that you should be using... many are, and often too much. The thing with social sharing, as a marketer anyway, is that not everything should be posted to your followers. There are going to be some website updates, and alterations made, when not every single one is worthy of turning up on your followers feeds. That can become annoying and lose peoples attention fast. The approach you want to take is only to share something with your subscribers, when you're truly ecstatic about the content you've just published. What's a better notification to receive on your timeline? 1) Hey there, I just posted an update to the blog, you can check out here – link placed 2) Whoa! That was some work in progress that one guys, and gals! Spent the last few days tweaking some of my best tips to make sure they're all super useful to you all, leaving no stone unturned. Comments are open, so if there's any questions, drop them there, here or anywhere where I can respond to you. Enjoy the latest and keep on rocking it! Out the two, although the second one would need shortened for Twitter post, it's the second one that would attract more attention, and it's also noticeable that you're excited to be sharing it. It's not a dull update like the standard posts, but instead it's intriguing and excites people to get over there. Chances are that if you were super charged to be spreading the word, your fans will be supercharged with the same enthusiasm. You want to be the one among each of your followers to be creating the buzz. Not following it. People will follow you for a reason, and it's not to have the same stuff repeated to them. Give them your uniqueness, with no holds barred approach to your niche topic. Be yourself, be opinionated, and don't be afraid to stand on some toes. It's business on the web, it's competitive, and it's a level playing field. The more loyal a following you have, with raving fans, you won't be defending your corner alone anyway. People will jump into debates to defend your stance, as many will have the same beliefs as yourself. Don't be afraid to share anything on social media, provided you are excited to be sharing it. If you're not excited about the content you've created, chances are that your readers won't be excited to be notified about it. Always bear in mind that your content, while it's good for your self-growth, it's also to benefit your readers. With the right approach, you could reach out to five new people, or five thousand new followers. That's the power of connections online. Put it to work for you! Back to Index > > > Top 10 Best SEO Practices - Inbound-Marketing < < < Page 7 Courtesy of - Copyright © Michael Savoy – Distribution of this content must remain unaltered
  • 8. Best SEO Practices Stem from Inbound Marketing Solutions Step 5 - Keyword Targeting Keywords have been and always will be the way for search engines to know the content on your web page. However, not every single post must be keyword targeted. The most effective way to use keywords is to get an idea for your content first. Then do your keyword research to find the most appropriate keywords to target. Your content can be written first, and it's often the best and most simplistic approach to content creation. Just writing freestyle, getting your ideas jotted down as your first draft. Once you have your draft, then you can open up notepad and type down some keyword ideas that you'd be likely to search for to land on the page. You can then narrow your keyword research down from there. If you had a title of 10 ways to boost collagen levels, you can draft your content with those ten methods and then delve into your keyword research. You only need to target the keyword phrase in the title, opening paragraph and at the end. So long as you have those top ten ways down, you can then alter some wording to target a specific keyword phrase. You could go from having that draft title of “ten ways to boost collagen levels” to “10 Natural Ways to Boost Collagen Level with Nothing More than These Top Foods!” The trick is that there really is none, other than to keep things simple. The emphasis needs to be on the content creation, providing value every time. No matter what the theme of your content is about, you can delve into keyword research secondarily, leaving your content your primary focus. That's going to help stop you focusing too strongly on the insertion of the keyword phrase you're looking to target, because you won't have one when you're writing. You'll be freestyling it, and tweaking later. That's the beauty of content creation. It can always be tweaked, to fit the needs of your target audience. While keyword research is an important part to SEO, it's not as beneficial for inbound marketing. Successful inbound marketers know that the insertion of any single target keyword phrase, inserted into the content just once too many times, or in the wrong place will be spotted by the untrained eye, and the credibility will be lost, when the content doesn't flow naturally. Inbound marketing is all about making your content attractable enough to be shared. That means naturally writing your content, and leaving the marketing to be done by the readers who share that with their peers. Back to Index > > > Top 10 Best SEO Practices - Inbound-Marketing < < < Page 8 Courtesy of - Copyright © Michael Savoy – Distribution of this content must remain unaltered
  • 9. Best SEO Practices Stem from Inbound Marketing Solutions Step 6 - Multi-Channel Marketing This is the ultimate hurdle many an independent marketer is going to get stuck at. We all have our core strengths, and we've also got some weak areas in the marketing front, where traffic generation methods are dismissed. It could be that you're low on self-esteem, therefore, not willing to put yourself on camera and get started with video marketing. You might have a strong accent when people find it hard to understand what you're saying. So it'll be unlikely you'll be generating audio podcasts, or an iTunes channel for those who prefer audio only. For content writing, you're pretty much behind the scenes, but writing for your blog, posting to social sites, guest posting, and article marketing, even combined – can only take you so far! You need to be using multi-channel marketing to reach the widest audience possible. Authoring with self-publishing on the Amazon store, distributing PDF documents, commenting (effectively) on other blogs related to yours for networking purposes, and those on social sites and video channels too. You don't have to be the creator of all the content though. You can create your material in written format first, and then go to freelancing websites, to find someone who can do what you need to ramp up your inbound marketing campaigns. That could be to have your content transcribed into an audio file for podcast distribution, video transcription to a spokesperson who can go on camera to represent your website/brand. The other area is to get info-graphics published online, and that's something that many a person struggles with, yet it's a simple job for a creative graphic designer. Work to your own strengths, and where you know you have a weak spot, seek out a professional to do the job for you. Outsourcing is the definitive way to create a full blown successful inbound marketing campaign, with the maximum reach across the web. You only need to manage the project. There's next to no marketer skilled enough to do every single marketing method there is to generate traffic, and it's why you will need to hire in some assistance when you're ready to expand your reach online. This is the only way to ensure you're putting content out to market your site, and reach every one of your prospects, regardless what they're method of research is. Some people prefer audio information only, others prefer to watch a video, whilst others are only too happy to read through pages of content. You need to tailor your approach to reach each preference of information absorption, used by your target audience. Back to Index > > > Top 10 Best SEO Practices - Inbound-Marketing < < < Page 9 Courtesy of - Copyright © Michael Savoy – Distribution of this content must remain unaltered
  • 10. Best SEO Practices Stem from Inbound Marketing Solutions Step 7 - Guest Posting Ever since the Google Zoo updates, website and blog owners have turned increasingly to finding guest blogging opportunities. The emphasis most put on the best blog to post on, is usually the one with the highest page rank. This is completely missing the real benefit to guest posting altogether. The purpose is not to focus on the page rank, as that is what leads to a penalty anyway. It's a form of page rank manipulation. The right approach is to find relevant opportunities. Those are the blogs that are established and give you access to your target audience. Sure page rank can fit into the equation, but it's nowhere near a solitary factor in determining where you post to. The determining factor is the target audience you're getting in front of. If you're a good match to another website owner, then it's not a backlink exchange you're looking for. It's the “I have this site that you're readers may benefit from” approach. Although, that's not what you put in your opening email. You approach things solely to get the conversation open. The best approach is to become a follower of the site you're considering, and get to know the blog owner first. When you get to know exactly what it is they're doing, you can get a feel for how to approach them for the most benefit to both parties involved. The most benefit from guest posting on established blogs, is the trust factor. Established bloggers with an active following/readership is where the value is. The backlink is a bonus. You're not only opening a networking opportunity with another blog owner, as you're gaining their endorsement as they're essentially giving you a vote of trust, helping establish trust faster with the people you get your content in front of. Make a good impression on those people, and you can significantly increase your own following, right from the moment your guest post is published. It's about establishing credibility in your niche, putting yourself among others and building your network with the most relevant exposure you can get via guest posting. The best opportunities need to be investigated to ensure the target audience meets the needs of the readership you want to attract. Audience first, backlink second. Back to Index > > > Top 10 Best SEO Practices - Inbound-Marketing < < < Page 10 Courtesy of - Copyright © Michael Savoy – Distribution of this content must remain unaltered
  • 11. Best SEO Practices Stem from Inbound Marketing Solutions Step 8 - Analytics Data This is one that there are some webmasters shying away from, due to the Google algorithm updates. For a while, there's been circulating information around the web, advising that if you don't want penalised, just to not tell Google what it is you're doing. Missing out the part of setting up Google Analytics, and using webmasters tools. While you can do that if you like, you do not want to disregard your website analytics data. That's a treasure trove of information, that you can use to increase your traffic tenfold. Especially when you're generating traffic from your inbound marketing campaigns. The analytical data you get, tells you the traffic sources that your visitors are finding you from. That's crucial to know so you can increase your marketing via that channel. The bounce rate is another area you need to know. If you're getting traffic from your site, and people are hitting the close button, then you've got a problem, as you're attracting the wrong demographic. That will need you to alter your marketing methods, and fortunately, your analytics data lets you know which traffic sources you're receiving, along with a bounce rate for each of them. That's handy to know as you can use that to tweak your marketing appraoch. It may be that you're using misinforming information about what your site is about, leading to visitor attraction and disappointment when they land on your landing page. The time on site is another factor that you want to look at, as well as the actions people take on your site. You want them spending as long as possible, and going deep into your site, by navigating around, absorbing as much of your information as possible. When you see that happen, you know you have a site set up for maximum user engagement. The next step is to work on your call to actions. Engage your visitors first, and then add a call to action, or strengthen the existing ones you have. Always be checking your analytical data to see what works, and what isn't, and tweak your campaigns until you get the desired actions happening. Without some type of analytical tracking in place, you're flying blind not knowing what your prospects are doing. Use the tools available to you, to your advantage and get an understanding of your audience. Back to Index > > > Top 10 Best SEO Practices - Inbound-Marketing < < < Page 11 Courtesy of - Copyright © Michael Savoy – Distribution of this content must remain unaltered
  • 12. Best SEO Practices Stem from Inbound Marketing Solutions Step 9 -Attraction marketing Vs Interruption Marketing In modern day SEO, it sometimes helps to take a look back at the advertising methods that were used back in the day. The traditional methods, when there wasn't as many marketing channels available as there are now with internet marketing. Over a decade ago, it was about radio advertising, TV ads, local newspapers, billboards and the likes that were used for advertising. None of which offered the convenience of marketing to an engaged audience. To capture the attention of people, you had to interrupt them, and with a ton of companies looking to do the same thing, it lead to blindness. TV ads come on, people switch the kettle on. Radio ads come on, you turn the volume down. It was inconvenient, and it still is today, when the same thing happens. Think of when you've researched something on a search engine. That then places a tracking code on your computer, then you visit another site, on a completely different topic. Perhaps looking for a jewellery gift, and on that site, there's advertising activated. You're then left with one search, interrupting your shopping experience. It's a much more pleasant experience for all parties involved to be using attraction marketing. That's when your prospects actually like the material you're producing to engage with them. When your prospects actually look forward to receiving your email newsletter, your social media updates, and any other method you use to communicate with them. Interruption marketing is in no way as effective, or even an option for that matter, unless you've some miracle product, or solution that's worth interrupting someone over. If it's not worth interrupting a strangers' conversation with breaking news that they can't live without, then it's not an effective marketing method. It'll be overlooked and blind sighted as people move on and continue what they set out to do. The way to make your marketing methods attractable, is to ensure that it's actionable and shareable material you're putting out. The more people enjoy your content, the more they'll continue to listen to your advice. You'll be crowned the expert in your subject area, and have people taking the actions that you put in front of them, asking them to do. It's about give and take, and you always need to be giving more than you're taking from every customer you have. Give, give, and give more, and only occasionally put a strong call to action out. Attraction marketing trumps interruption marketing any day. Again, think reciprocation, as that's what happens. Back to Index > > > Top 10 Best SEO Practices - Inbound-Marketing < < < Page 12 Courtesy of - Copyright © Michael Savoy – Distribution of this content must remain unaltered
  • 13. Best SEO Practices Stem from Inbound Marketing Solutions Step 10 - Content creation Starts the Cycle of Inbound Marketing There's only one thing that's certain in the marketing field, and that's the fact that content creation is the necessity of traffic generation. Without the hardcore, attractable content for your target audience, your inbound marketing campaign won't be off to a flying start. The first thing you need, if you haven't already is a central hub to post your content too. Make that your own domain name. Link that URL up with as many social media platforms as you can manage, and then get that blog filled up with killer content, that'll make your competitors bow their heads with shame. Be smart with your marketing, and get the traffic inbound to you, and done for you. You do that with the tips set out above, starting with your on page optimization, making your content extremely valuable, sharing it when you have that nailed, and then let your prospects do the heavy lifting for you. It's the only way forward, as the more your prospects and customers are sharing your material, the more time you have to create more of the same stuff that's working. You'll know the content distribution channels that are working for you by monitoring your tracking analytics. Remember that you never want to be falling into the interruption marketing category, and always be shooting for attraction marketing. The goal is to create value in piece of content you produce, wow your readers, and you'll be wowed with their response. When your inbound marketing campaign starts to gain momentum, that's when you'll see your social signals increase dramatically. At that time, you'll find yourself in the thick of the competition, with people contacting you when they realise you're the expert holding the attention of their target audience. That's when you can really bolster your site to take a stranglehold on organic search, when you become the expert authority in your niche. As the saying goes about the rich... they only ever get richer! The same applies to organic traffic growth. When you're traffic increases organically, you gain traction in the organic search listings. That is the way to future proof your traffic and the modern day ninja SEO strategies, which work now and will do forever. Back to Index > > > Top 10 Best SEO Practices - Inbound-Marketing < < < Page 13 Courtesy of - Copyright © Michael Savoy – Distribution of this content must remain unaltered