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Verbondenheid Stimuleren Met Sociale Media
Verbondenheid Stimuleren Met Sociale Media
Verbondenheid Stimuleren Met Sociale Media
Verbondenheid Stimuleren Met Sociale Media
Verbondenheid Stimuleren Met Sociale Media
Verbondenheid Stimuleren Met Sociale Media
Verbondenheid Stimuleren Met Sociale Media
Verbondenheid Stimuleren Met Sociale Media
Verbondenheid Stimuleren Met Sociale Media
Verbondenheid Stimuleren Met Sociale Media
Verbondenheid Stimuleren Met Sociale Media
Verbondenheid Stimuleren Met Sociale Media
Verbondenheid Stimuleren Met Sociale Media
Verbondenheid Stimuleren Met Sociale Media
Verbondenheid Stimuleren Met Sociale Media
Verbondenheid Stimuleren Met Sociale Media
Verbondenheid Stimuleren Met Sociale Media
Verbondenheid Stimuleren Met Sociale Media
Verbondenheid Stimuleren Met Sociale Media
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Verbondenheid Stimuleren Met Sociale Media

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  • 1. Connecting professionalswithsocialmedial<br />Experiences and practical tips<br />Robert SlagterNovay<br />
  • 2. Connectedness is under pressure<br />Professionals are working more and more mobile<br />Working at the customer site much of their time<br />Even the homebase becomes a flex office<br />Notmuchopportunity to connectwithcolleagues<br />
  • 3. Consequences of being less connected<br />Not knowing the expertise of your colleagues<br />Not knowing who is working on what<br />Re-inventing the wheel<br />Less engagement<br />Less commitment to the organization<br />
  • 4. Sociale media and connectedness<br />Social media can be a useful tool for interacting with customers, yet focus in this presentation:possible uses between professionals<br />How can social media help to connect colleagues andco-workers?<br />
  • 5. The social media landscape<br />Valueadding<br />Objective<br />Means<br />Improvedproduction<br />Socialnetworking<br />Socialbookmarking<br />Stimulatingcorporateconversations<br />Effectiveremoteworking<br />Tagging<br />Blog<br />Moreengagement<br />Microblogging<br />Expertfinding<br />Wiki<br />Knowledgeretention<br />RSS & feeds<br />Virtualworlds<br />Increasedinnovation<br />…<br />
  • 6. Facts & figures on social mediainside companies<br />Forrester: in 2013 enterprise spending onsocial media technologies isUSD 4.6 billion<br />With Social networkingcapturing USD 2 billion<br />Forrester 2008: Global Enterprise Web 2.0 Market Forecast:2007 To 2013, by G. Oliver Young<br />
  • 7. Perceivedbarriers and triggers<br />McKinsey, 2008: Building the Web 2.0 Enterprise:McKinsey Global Survey Results<br />
  • 8. Perceivedbarriers and triggers<br />McKinsey, 2008: Building the Web 2.0 Enterprise:McKinsey Global Survey Results<br />
  • 9. ExperimentingwithTwitterinsideorganizations<br />
  • 10. Twitter = tool formicroblogging<br />Microblogging is sending short messages, usually limited to 140 characters, to tell your network what you are doing and how you are feeling<br />Onlypeoplethat have indicatedthey are interested in yourmessagesreceivethem<br />On the Internet: Twitter, Jaiku, …On the Intranet: Yammer, Confluence, …<br />
  • 11. Merely looking at a stranger’sTwitter or Facebook feed isn’t interestingbecause it seems like blather.Follow it for a day, though, and itbegins to feel like a short story;follow it for a month and it’s a novel.<br />NY Times, September 7th, 2008<br />
  • 12. Experimentingwithmicroblogginginsidecompanies<br />2 organizations<br />usingTwitter<br />19 people:<br />5 existingusers<br />14 new to Twitter<br />for 2 months<br />evaluation<br />
  • 13.
  • 14. Four important outcomes<br />Microblogging is not for everybody:Sharing small updates of what you are doinghas to match your personality.50% regularly used the tool.<br />Microblogging helps to get to know your colleagues:What are their passions, what are they up to?<br />
  • 15. Four important outcomes<br />For finding information on a specific topic or to discover an expert in a given area,the perceived usefulness was very low.<br />Employees find it hard to make microblogginga part of their normal routines.<br />
  • 16. Practical tips (organisational point of view)<br />Set a concrete and preferable measurable objective.For instance: 30% less mail CC’ed to the whole team.<br />Start an experiment. Get the tools in place and,even more importantly, find out how the new toolcould fit the working practices of the team.<br />Trust your people.<br />“Control in social media is like grabbing water:the stronger you grab, the less you hold.There is a right way to retain water,but not by being forceful” – Pauline Ores, IBM<br />
  • 17. Practical tips (foryoupersonally)<br />Be yourself. People want to hear your point of view,not the official company position.<br />Engage in online conversations. Connect withcolleagues – and be discovered by others.<br />Collect and share experiences– Swap successstories as well as examples where things did not workas expected.Analyze why this happened and learn from mistakes.<br />
  • 18. Just released:Passion at Work –Bloggingpracticesof knowledgeworkers<br />Lilia EfimovaJune 2009, Novayhttp://blog.mathemagenic.com/phd/dissertation/<br />
  • 19. Contact info<br />Dr. Robert SlagterNovay<br /> 06-10905281robert.slagter@novay.nlwww.futureworkspaces.nlThe Future Workspaces (FWS) programis aninnovationinitiative of Novay<br />

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