Verbondenheid Stimuleren Met Sociale Media


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Verbondenheid Stimuleren Met Sociale Media

  1. 1. Connecting professionalswithsocialmedial<br />Experiences and practical tips<br />Robert SlagterNovay<br />
  2. 2. Connectedness is under pressure<br />Professionals are working more and more mobile<br />Working at the customer site much of their time<br />Even the homebase becomes a flex office<br />Notmuchopportunity to connectwithcolleagues<br />
  3. 3. Consequences of being less connected<br />Not knowing the expertise of your colleagues<br />Not knowing who is working on what<br />Re-inventing the wheel<br />Less engagement<br />Less commitment to the organization<br />
  4. 4. Sociale media and connectedness<br />Social media can be a useful tool for interacting with customers, yet focus in this presentation:possible uses between professionals<br />How can social media help to connect colleagues andco-workers?<br />
  5. 5. The social media landscape<br />Valueadding<br />Objective<br />Means<br />Improvedproduction<br />Socialnetworking<br />Socialbookmarking<br />Stimulatingcorporateconversations<br />Effectiveremoteworking<br />Tagging<br />Blog<br />Moreengagement<br />Microblogging<br />Expertfinding<br />Wiki<br />Knowledgeretention<br />RSS & feeds<br />Virtualworlds<br />Increasedinnovation<br />…<br />
  6. 6. Facts & figures on social mediainside companies<br />Forrester: in 2013 enterprise spending onsocial media technologies isUSD 4.6 billion<br />With Social networkingcapturing USD 2 billion<br />Forrester 2008: Global Enterprise Web 2.0 Market Forecast:2007 To 2013, by G. Oliver Young<br />
  7. 7. Perceivedbarriers and triggers<br />McKinsey, 2008: Building the Web 2.0 Enterprise:McKinsey Global Survey Results<br />
  8. 8. Perceivedbarriers and triggers<br />McKinsey, 2008: Building the Web 2.0 Enterprise:McKinsey Global Survey Results<br />
  9. 9. ExperimentingwithTwitterinsideorganizations<br />
  10. 10. Twitter = tool formicroblogging<br />Microblogging is sending short messages, usually limited to 140 characters, to tell your network what you are doing and how you are feeling<br />Onlypeoplethat have indicatedthey are interested in yourmessagesreceivethem<br />On the Internet: Twitter, Jaiku, …On the Intranet: Yammer, Confluence, …<br />
  11. 11. Merely looking at a stranger’sTwitter or Facebook feed isn’t interestingbecause it seems like blather.Follow it for a day, though, and itbegins to feel like a short story;follow it for a month and it’s a novel.<br />NY Times, September 7th, 2008<br />
  12. 12. Experimentingwithmicroblogginginsidecompanies<br />2 organizations<br />usingTwitter<br />19 people:<br />5 existingusers<br />14 new to Twitter<br />for 2 months<br />evaluation<br />
  13. 13.
  14. 14. Four important outcomes<br />Microblogging is not for everybody:Sharing small updates of what you are doinghas to match your personality.50% regularly used the tool.<br />Microblogging helps to get to know your colleagues:What are their passions, what are they up to?<br />
  15. 15. Four important outcomes<br />For finding information on a specific topic or to discover an expert in a given area,the perceived usefulness was very low.<br />Employees find it hard to make microblogginga part of their normal routines.<br />
  16. 16. Practical tips (organisational point of view)<br />Set a concrete and preferable measurable objective.For instance: 30% less mail CC’ed to the whole team.<br />Start an experiment. Get the tools in place and,even more importantly, find out how the new toolcould fit the working practices of the team.<br />Trust your people.<br />“Control in social media is like grabbing water:the stronger you grab, the less you hold.There is a right way to retain water,but not by being forceful” – Pauline Ores, IBM<br />
  17. 17. Practical tips (foryoupersonally)<br />Be yourself. People want to hear your point of view,not the official company position.<br />Engage in online conversations. Connect withcolleagues – and be discovered by others.<br />Collect and share experiences– Swap successstories as well as examples where things did not workas expected.Analyze why this happened and learn from mistakes.<br />
  18. 18. Just released:Passion at Work –Bloggingpracticesof knowledgeworkers<br />Lilia EfimovaJune 2009, Novay<br />
  19. 19. Contact info<br />Dr. Robert SlagterNovay<br /> 06-10905281robert.slagter@novay.nlwww.futureworkspaces.nlThe Future Workspaces (FWS) programis aninnovationinitiative of Novay<br />