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Adoption of New Media in Organizations
 

Adoption of New Media in Organizations

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Lecture notes on adopting new technologies in organizations

Lecture notes on adopting new technologies in organizations

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    Adoption of New Media in Organizations Adoption of New Media in Organizations Presentation Transcript

    • Adoption of New Media in organizations Dr.ir. Robert Slagter
    • About me…
    • Outline • The case: Introducing a wiki for knowledge sharing • The setting and issue • Our approach • Models: Gartner hypecycle and Rogers • Bottom-up strategy • Top-down strategy • Main learnings
    • Case: a wiki forknowledge sharing
    • Wiki’s in plain English http://www.youtube.com/watch?v=-dnL00TdmLY
    • Context: a central knowledge group in a bank
    • My assignment Issue: Assigment: • Our knowledge centre • Help them introduce needs to add more a wiki to share value knowledge • Other groups don’t use their services
    • First observations
    • Unless a person from the group came
    • My first intervention
    • As a result
    • The morale
    • Our approachto the more technical side
    • How to get this team to start using wiki’sfor knowledge sharing?
    • Steps we took Step 1: Identify a suitable first user group Step 2: Identify and analyse key people Step 3: Experiment with the tool Step 4: Turn key people into “evangelists” Step 5: Turn "evangelists" into trainers
    • Step 1: Identify a suitable first user group
    • Step 2: Identify and analyse key people
    • Determine “what’s in it for them?”
    • Step 3: Experiment with the tool
    • Help them use the tool
    • Stimulate unexpected use
    • Gartner hype cycle
    • Gartner hype cycle Peak of inflated expectations Plateau of productivity Slope of enlightenment Technology Trough of trigger disillusionment
    • Gartner hype cycle Peak of inflated expectations Microblogging Plateau of productivity Slope of enlightenment Tablet computer Surface computers Virtual worlds Technology Trough of trigger disillusionment
    • Model of Rogers Early Early Late Innovators Laggards adopters majority majority
    • Linking Rogers and Gartner Peak of inflated expectations Plateau of productivity Slope of enlightenment Technology Trough of trigger disillusionment Innovators Early Early Late Laggards adopters majority majority
    • Overcoming the chasm: management support
    • Model of Rogers Chasm Early Early Late Innovators Laggards adopters majority majority
    • Step 4: Turn key people into “evangelists”
    • Form an active, passionate core team
    • Levels of participation Outsiders Passers-by Read-only members Active participants Core members
    • Collect success stories
    • Step 5: Turn "evangelists" into trainers
    • Steps we took Step 1: Identify a suitable first user group Step 2: Identify and analyse key people Step 3: Experiment with the tool Step 4: Turn key people into “evangelists” Step 5: Turn "evangelists" into trainers
    • 5 main learnings
    • #1: Focus on personal motivation – not groups
    • #2: Create management buy-in
    • #3: See how the new tool fits existing routines
    • #4: Listen to what is happening
    • #5. Create a way to attract new users…
    • Contact us www.gridd.nl