Twitter

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  • Introduction
  • Twitter

    1. 1. <ul><ul><li>The micro-blogging tool </li></ul></ul>
    2. 2. What is Twitter? .... and our CUSTOMERS !
    3. 3. How does Twitter work? <ul><li>INPUT: </li></ul><ul><ul><ul><li>website </li></ul></ul></ul><ul><ul><ul><li>mobile phone </li></ul></ul></ul><ul><ul><ul><li>IM / widget </li></ul></ul></ul><ul><li>OUTPUT: </li></ul><ul><ul><ul><li>twitter.com </li></ul></ul></ul><ul><ul><ul><li>twitter.com/ ttg </li></ul></ul></ul><ul><ul><ul><li>twitter.com/ follower </li></ul></ul></ul><ul><ul><ul><li>your website </li></ul></ul></ul><ul><ul><ul><li>widget </li></ul></ul></ul>
    4. 4. So what's all the fuss then? 1. Free 2. Simple interface 3. Easy to use: web, im, sms… 4. Very popular – many users 5. Add-ons/API’s – adaptable 6. Virtually ad-free (no business conflicts) 7. Engaging communities 8. Award-winning application And lots more…
    5. 5. Is Twitter easy to set up on your website? 1. Create an account (your identity) – it’s free! 2. Integrate the API / feed onto your website 3. Start your feed – 'tweeting'
    6. 6. The Twitter interface
    7. 7. 3rd-party app interface (IM/widget)
    8. 8. Business opportunities/benefits 1. Build communities 2. Website promotions 3. Content generation 4. Sponsorship opportunities 5. User engagement 6. Viral marketing 7. Wiki’s 8. Business Cards 9. Directories 10. Search Engines
    9. 9. Twitter 2.0 (3.0) <ul><li>Directories, clients, search engines, plugins… </li></ul>
    10. 10. Case study - TTG the practical application Charlotte Walsh...

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