Tech4Africa presentation - Designing for context using a mobile UX strategy

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My presentation introduces the notion of 'context' and why it is especially important when designing (products/services) for mobile. I introduce a hypothetical local example, the Gautrain Bus, to illustrate this and close with some practical and strategic considerations to help people effectively design products that have a mobile nature to them.

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Tech4Africa presentation - Designing for context using a mobile UX strategy

  1. 1. Rob Enslin Experience Designer, ThoughtWorks Designing for context using a mobile UX strategy
  2. 2. Context is about understanding human relationships to the people, places, and things in the world.
  3. 3. This talk is NOT about why mobile is important
  4. 4. This talk is NOT about making money
  5. 5. This talk is NOT about beautiful visual design
  6. 6. This talk is NOT about working within teams
  7. 7. This talk is NOT about deliverables
  8. 8. This talk is NOT about principles or techniques of design
  9. 9. Mobile context = anywhere and everywhere.
  10. 10. Context framework ThingsPlaces People Spatial Temporal Social Sematic
  11. 11. Mobile growth
  12. 12. The wild west, and new frontiers
  13. 13. Understand its context of use
  14. 14. Mobile is personal Mobile is social Mobile is always near Mobile is everywhere Mobile has context Remember…
  15. 15. Utility Locale Information Productivity Immersive Experience type (tasks) Quick look Location-based services Content quality Completing tasks See everything App type Duration (consumption) Snacking Quick Quick Varies Sticky / Long Recall information Contextual information Finding information Manage information Entertainment
  16. 16. Let’s take a closer look at some mobile applications...
  17. 17. What would Gautrain Bus do?
  18. 18. Scenario 1
  19. 19. I'm on the bus on my way to work. I get a call from my boss who says that I should meet him in Rosebank. He asks what time I'll be there? A scenario…
  20. 20. A scenario… Mobile (bus) Morning (habit) Mobile phone (call) Noise (disruption) Connectivity (coverage) Location (Rosebank) Timings (time of day) Duration (length of time) I'm on the bus on my way to work. I get a call from my boss who says that I should meet him in Rosebank. He asks what time I'll be there?
  21. 21. Context Framework Things Bus Signs Touchpad Website People Commuter (me) Driver Spatial Temporal Social Sematic Places Office, Home
  22. 22. Experience Map Trip Planning Pre-Trip Actual Trip Post Trip Place / Location Needs Mode Tasks Goals Home Office Telephone Home Bus stop Telephone Bus stop Bus station On the bus Home Pack ticket What routes exist? What’s the cost Pamphlets Tablets Desktop Establish available routes Register & buy tickets Conduct research Check balance Mobile Bus stop signage Bus ticker Collect ticket (Ad—hoc) Get from origin to destination Desktop Mobile Mobile Touch pad Printed signage Bus ticker
  23. 23. Mobile UX strategy / principles
  24. 24. Remove excess Design for short attention spans Limit the need for digging Exploit existing device information Design to pick up where you left off Use the notion of time wisely 1 2 3 4 5 6 Mobile UX strategy / principles
  25. 25. Key takeaways
  26. 26. Have a solid Product Strategy 1 Product Design Business Strategy Product Strategy
  27. 27. Product Design Business Strategy Product Strategy
  28. 28. Know who you’re designing for 2 Know the users
  29. 29. Know the users and their contexts
  30. 30. Exploit mobile / handset capability 3 Use what’sbuilt in
  31. 31. Use what’sbuilt in
  32. 32. Use tools like Experience Maps to expose context 4 Experience Map
  33. 33. Experience Map Trip Planning Pre-Trip Actual Trip Post Trip Place / Location Needs Mode Tasks Goals Home Office Telephone Home Bus stop Telephone Bus stop Bus station On the bus Home Pack ticket What routes exist? What’s the cost Pamphlets Tablets Desktop Establish available routes Register & buy tickets Conduct research Check balance Mobile Bus stop signage Bus ticker Collect ticket (Ad—hoc) Get from origin to destination Desktop Mobile Mobile Touch pad Printed signage
  34. 34. Create uniquely mobile experiences 5
  35. 35. Thank you. @robenslin

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