0
Rob Enslin
Experience Designer, ThoughtWorks
Designing
for context
using a
mobile UX
strategy
Context is about
understanding human
relationships to the
people, places, and
things in the world.
This talk is NOT
about
why mobile is
important
This talk is NOT
about
making money
This talk is NOT
about
beautiful visual
design
This talk is NOT
about
working within
teams
This talk is NOT
about
deliverables
This talk is NOT
about
principles or
techniques of
design
Mobile context
=
anywhere and
everywhere.
Context framework
ThingsPlaces
People
Spatial
Temporal
Social
Sematic
Mobile growth
The wild west, and
new frontiers
Understand its context of use
Mobile is personal
Mobile is social
Mobile is always near
Mobile is everywhere
Mobile has context
Remember…
Utility
Locale
Information
Productivity
Immersive
Experience type (tasks)
Quick look
Location-based services
Content quali...
Let’s take
a closer look
at some mobile
applications...
What would
Gautrain Bus
do?
Scenario 1
I'm on the bus on my way to work. I get a
call from my boss who says that I should
meet him in Rosebank. He asks what time...
A scenario…
Mobile (bus)
Morning (habit)
Mobile phone (call)
Noise (disruption)
Connectivity (coverage)
Location (Rosebank...
Context Framework
Things
Bus
Signs
Touchpad
Website
People
Commuter
(me)
Driver
Spatial
Temporal
Social
Sematic
Places Off...
Experience Map
Trip Planning Pre-Trip Actual Trip Post Trip
Place /
Location
Needs
Mode
Tasks
Goals
Home
Office
Telephone
...
Mobile UX
strategy / principles
Remove excess
Design for short attention
spans
Limit the need for digging
Exploit existing device
information
Design to pi...
Key takeaways
Have a solid
Product
Strategy
1
Product
Design
Business
Strategy
Product
Strategy
Product
Design
Business
Strategy
Product
Strategy
Know who
you’re
designing for
2
Know the
users
Know the
users and
their contexts
Exploit mobile /
handset
capability
3
Use
what’sbuilt in
Use
what’sbuilt in
Use tools like
Experience
Maps to expose
context
4
Experience
Map
Experience Map
Trip Planning Pre-Trip Actual Trip Post Trip
Place /
Location
Needs
Mode
Tasks
Goals
Home
Office
Telephone
...
Create
uniquely
mobile
experiences
5
Thank you.
@robenslin
Tech4Africa presentation - Designing for context using a mobile UX strategy
Tech4Africa presentation - Designing for context using a mobile UX strategy
Tech4Africa presentation - Designing for context using a mobile UX strategy
Tech4Africa presentation - Designing for context using a mobile UX strategy
Tech4Africa presentation - Designing for context using a mobile UX strategy
Tech4Africa presentation - Designing for context using a mobile UX strategy
Tech4Africa presentation - Designing for context using a mobile UX strategy
Tech4Africa presentation - Designing for context using a mobile UX strategy
Tech4Africa presentation - Designing for context using a mobile UX strategy
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Tech4Africa presentation - Designing for context using a mobile UX strategy

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My presentation introduces the notion of 'context' and why it is especially important when designing (products/services) for mobile. I introduce a hypothetical local example, the Gautrain Bus, to illustrate this and close with some practical and strategic considerations to help people effectively design products that have a mobile nature to them.

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Transcript of "Tech4Africa presentation - Designing for context using a mobile UX strategy"

  1. 1. Rob Enslin Experience Designer, ThoughtWorks Designing for context using a mobile UX strategy
  2. 2. Context is about understanding human relationships to the people, places, and things in the world.
  3. 3. This talk is NOT about why mobile is important
  4. 4. This talk is NOT about making money
  5. 5. This talk is NOT about beautiful visual design
  6. 6. This talk is NOT about working within teams
  7. 7. This talk is NOT about deliverables
  8. 8. This talk is NOT about principles or techniques of design
  9. 9. Mobile context = anywhere and everywhere.
  10. 10. Context framework ThingsPlaces People Spatial Temporal Social Sematic
  11. 11. Mobile growth
  12. 12. The wild west, and new frontiers
  13. 13. Understand its context of use
  14. 14. Mobile is personal Mobile is social Mobile is always near Mobile is everywhere Mobile has context Remember…
  15. 15. Utility Locale Information Productivity Immersive Experience type (tasks) Quick look Location-based services Content quality Completing tasks See everything App type Duration (consumption) Snacking Quick Quick Varies Sticky / Long Recall information Contextual information Finding information Manage information Entertainment
  16. 16. Let’s take a closer look at some mobile applications...
  17. 17. What would Gautrain Bus do?
  18. 18. Scenario 1
  19. 19. I'm on the bus on my way to work. I get a call from my boss who says that I should meet him in Rosebank. He asks what time I'll be there? A scenario…
  20. 20. A scenario… Mobile (bus) Morning (habit) Mobile phone (call) Noise (disruption) Connectivity (coverage) Location (Rosebank) Timings (time of day) Duration (length of time) I'm on the bus on my way to work. I get a call from my boss who says that I should meet him in Rosebank. He asks what time I'll be there?
  21. 21. Context Framework Things Bus Signs Touchpad Website People Commuter (me) Driver Spatial Temporal Social Sematic Places Office, Home
  22. 22. Experience Map Trip Planning Pre-Trip Actual Trip Post Trip Place / Location Needs Mode Tasks Goals Home Office Telephone Home Bus stop Telephone Bus stop Bus station On the bus Home Pack ticket What routes exist? What’s the cost Pamphlets Tablets Desktop Establish available routes Register & buy tickets Conduct research Check balance Mobile Bus stop signage Bus ticker Collect ticket (Ad—hoc) Get from origin to destination Desktop Mobile Mobile Touch pad Printed signage Bus ticker
  23. 23. Mobile UX strategy / principles
  24. 24. Remove excess Design for short attention spans Limit the need for digging Exploit existing device information Design to pick up where you left off Use the notion of time wisely 1 2 3 4 5 6 Mobile UX strategy / principles
  25. 25. Key takeaways
  26. 26. Have a solid Product Strategy 1 Product Design Business Strategy Product Strategy
  27. 27. Product Design Business Strategy Product Strategy
  28. 28. Know who you’re designing for 2 Know the users
  29. 29. Know the users and their contexts
  30. 30. Exploit mobile / handset capability 3 Use what’sbuilt in
  31. 31. Use what’sbuilt in
  32. 32. Use tools like Experience Maps to expose context 4 Experience Map
  33. 33. Experience Map Trip Planning Pre-Trip Actual Trip Post Trip Place / Location Needs Mode Tasks Goals Home Office Telephone Home Bus stop Telephone Bus stop Bus station On the bus Home Pack ticket What routes exist? What’s the cost Pamphlets Tablets Desktop Establish available routes Register & buy tickets Conduct research Check balance Mobile Bus stop signage Bus ticker Collect ticket (Ad—hoc) Get from origin to destination Desktop Mobile Mobile Touch pad Printed signage
  34. 34. Create uniquely mobile experiences 5
  35. 35. Thank you. @robenslin
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