Newsletter Design

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Transcript

  • 1. Getting a Newsletter together Rob Enslin
  • 2.
    • Where do I start?
  • 3. Four easy steps!
    • 1. Aims and objectives
    • 2. Requirements
    • 3. Design
    • 4. Test and deploy
    • …always re-evaluate and iterate
  • 4. 1. Aims and Objectives
    • Establish why we need to send an newsletter?
    • Frequency?
    • Data
    • Revenue and inventory
    • Don’t loose sight of these
  • 5. 2. Requirements
    • Data: website, third-party
    • Resource: editorial, design, marketing, data, advertising and analysis
    • What ad inventory can we sell?
    • Newsletter elements: editorial, advertising, call-to-action, viral, features, events, unsub etc.
  • 6. 3. Design
    • Inspiration - look at examples that work
    • Wireframe the layout
    • Design brief - brand, logo, colours
    • Design newsletter - best practice (html, images and css)
    • Adestra - design and integrate into MFocus (Rob Waller)
  • 7. 4. Test and deploy
    • Test email in different email clients - corporate and webmail
    • Plain text alternative
    • Print the email
    • Subject line
    • Deploy email
  • 8. Thank you!
    • Support: Live Media team / Adestra
    • Any questions?