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Getting a Newsletter together Rob Enslin
<ul><li>Where do I start? </li></ul>
Four easy steps! <ul><li>1. Aims and objectives </li></ul><ul><li>2. Requirements </li></ul><ul><li>3. Design </li></ul><u...
1. Aims and Objectives <ul><li>Establish why we need to send an newsletter? </li></ul><ul><li>Frequency? </li></ul><ul><li...
2. Requirements <ul><li>Data: website, third-party </li></ul><ul><li>Resource: editorial, design, marketing, data, adverti...
3. Design <ul><li>Inspiration - look at examples that work </li></ul><ul><li>Wireframe the layout </li></ul><ul><li>Design...
4. Test and deploy <ul><li>Test email in different email clients - corporate and webmail </li></ul><ul><li>Plain text alte...
Thank you! <ul><li>Support: Live Media team / Adestra </li></ul><ul><li>Any questions? </li></ul>
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Newsletter Design

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Transcript of "Newsletter Design"

  1. 1. Getting a Newsletter together Rob Enslin
  2. 2. <ul><li>Where do I start? </li></ul>
  3. 3. Four easy steps! <ul><li>1. Aims and objectives </li></ul><ul><li>2. Requirements </li></ul><ul><li>3. Design </li></ul><ul><li>4. Test and deploy </li></ul><ul><li>…always re-evaluate and iterate </li></ul>
  4. 4. 1. Aims and Objectives <ul><li>Establish why we need to send an newsletter? </li></ul><ul><li>Frequency? </li></ul><ul><li>Data </li></ul><ul><li>Revenue and inventory </li></ul><ul><li>Don’t loose sight of these </li></ul>
  5. 5. 2. Requirements <ul><li>Data: website, third-party </li></ul><ul><li>Resource: editorial, design, marketing, data, advertising and analysis </li></ul><ul><li>What ad inventory can we sell? </li></ul><ul><li>Newsletter elements: editorial, advertising, call-to-action, viral, features, events, unsub etc. </li></ul>
  6. 6. 3. Design <ul><li>Inspiration - look at examples that work </li></ul><ul><li>Wireframe the layout </li></ul><ul><li>Design brief - brand, logo, colours </li></ul><ul><li>Design newsletter - best practice (html, images and css) </li></ul><ul><li>Adestra - design and integrate into MFocus (Rob Waller) </li></ul>
  7. 7. 4. Test and deploy <ul><li>Test email in different email clients - corporate and webmail </li></ul><ul><li>Plain text alternative </li></ul><ul><li>Print the email </li></ul><ul><li>Subject line </li></ul><ul><li>Deploy email </li></ul>
  8. 8. Thank you! <ul><li>Support: Live Media team / Adestra </li></ul><ul><li>Any questions? </li></ul>

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