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Newsletter Design
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Newsletter Design

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    Newsletter Design Newsletter Design Presentation Transcript

    • Getting a Newsletter together Rob Enslin
      • Where do I start?
    • Four easy steps!
      • 1. Aims and objectives
      • 2. Requirements
      • 3. Design
      • 4. Test and deploy
      • …always re-evaluate and iterate
    • 1. Aims and Objectives
      • Establish why we need to send an newsletter?
      • Frequency?
      • Data
      • Revenue and inventory
      • Don’t loose sight of these
    • 2. Requirements
      • Data: website, third-party
      • Resource: editorial, design, marketing, data, advertising and analysis
      • What ad inventory can we sell?
      • Newsletter elements: editorial, advertising, call-to-action, viral, features, events, unsub etc.
    • 3. Design
      • Inspiration - look at examples that work
      • Wireframe the layout
      • Design brief - brand, logo, colours
      • Design newsletter - best practice (html, images and css)
      • Adestra - design and integrate into MFocus (Rob Waller)
    • 4. Test and deploy
      • Test email in different email clients - corporate and webmail
      • Plain text alternative
      • Print the email
      • Subject line
      • Deploy email
    • Thank you!
      • Support: Live Media team / Adestra
      • Any questions?