• Like
SHP - Digital Support
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

SHP - Digital Support

  • 389 views
Published

 

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
389
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Digital Support Rob Enslin
  • 2. Publican (Kate - development of microsite)
    • meeting for New City microsite (discussions ongoing)
    • meeting scheduled for 17th March - website requirements mash-up. Here we'll discuss the needs from CMPi's end and include this is the project mandate.
  • 3. SHP (Roland - Newsletter business)
    • Overview:
    • Target Roland's email marketing programme - SHP Newsletter business - help improve deliverability and revenue generation.
  • 4. SHP (Roland - Newsletter business)
    • Background:
    • Adestra/MessageFocus (ESP) for newsletters.
    • Subs collected from the website.
    • Wyvern to distribute newsletters using data they receive from the website/adestra.
    • Issue : inability to access the database (subs/unsubs). This should be resolved when the 'Wyvern' contract expires.
  • 5. SHP (Roland - Newsletter business)
    • Moving forward/The Plan:
    • Metrics (do a bit of digging)
    • Design (look and feel and usability)
    • Deliverability (how can we improve the newsletter reach?)
    • Sign-up process on the website (improve and promote sign-up to grow lists)
    • The future
  • 6. SHP (Roland - Newsletter business)
    • 1. Metrics (do a bit of digging):
    • establish a starting point (delivered, sent, clicked and opened)
    • set new targets for deliverables
    • set revenue goals
    • add conversion tracking to the SHP website for more advanced tracking
  • 7. SHP (Roland - Newsletter business)
    • 2. Design (look and feel and usability):
    • layout
    • ease to prepare
    • usable and email compliant
    • new MessageFocus templates
  • 8. SHP (Roland - Newsletter business)
    • 3. Deliverability (how can we improve the newsletter reach?):
    • subject lines
    • from address
    • 5% / 5% / 90% testing
    • add to safe senders list
    • subscriber feedback
    • forward to friend / viral element
  • 9. SHP (Roland - Newsletter business)
    • 4. Sign-up process on the website (improve and promote sign-up to grow lists):
    • improve the process
    • usable process
    • CMPi compliant
    • manage subscriptions better
    • bespoke email newsletter sign-up (separate to website community)
  • 10. SHP (Roland - Newsletter business)
    • 5. The future:
    • Coming….