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SHP - Digital Support

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Transcript

  • 1. Digital Support Rob Enslin
  • 2. Publican (Kate - development of microsite)
    • meeting for New City microsite (discussions ongoing)
    • meeting scheduled for 17th March - website requirements mash-up. Here we'll discuss the needs from CMPi's end and include this is the project mandate.
  • 3. SHP (Roland - Newsletter business)
    • Overview:
    • Target Roland's email marketing programme - SHP Newsletter business - help improve deliverability and revenue generation.
  • 4. SHP (Roland - Newsletter business)
    • Background:
    • Adestra/MessageFocus (ESP) for newsletters.
    • Subs collected from the website.
    • Wyvern to distribute newsletters using data they receive from the website/adestra.
    • Issue : inability to access the database (subs/unsubs). This should be resolved when the 'Wyvern' contract expires.
  • 5. SHP (Roland - Newsletter business)
    • Moving forward/The Plan:
    • Metrics (do a bit of digging)
    • Design (look and feel and usability)
    • Deliverability (how can we improve the newsletter reach?)
    • Sign-up process on the website (improve and promote sign-up to grow lists)
    • The future
  • 6. SHP (Roland - Newsletter business)
    • 1. Metrics (do a bit of digging):
    • establish a starting point (delivered, sent, clicked and opened)
    • set new targets for deliverables
    • set revenue goals
    • add conversion tracking to the SHP website for more advanced tracking
  • 7. SHP (Roland - Newsletter business)
    • 2. Design (look and feel and usability):
    • layout
    • ease to prepare
    • usable and email compliant
    • new MessageFocus templates
  • 8. SHP (Roland - Newsletter business)
    • 3. Deliverability (how can we improve the newsletter reach?):
    • subject lines
    • from address
    • 5% / 5% / 90% testing
    • add to safe senders list
    • subscriber feedback
    • forward to friend / viral element
  • 9. SHP (Roland - Newsletter business)
    • 4. Sign-up process on the website (improve and promote sign-up to grow lists):
    • improve the process
    • usable process
    • CMPi compliant
    • manage subscriptions better
    • bespoke email newsletter sign-up (separate to website community)
  • 10. SHP (Roland - Newsletter business)
    • 5. The future:
    • Coming….