SHP - Digital Support
Upcoming SlideShare
Loading in...5
×
 

SHP - Digital Support

on

  • 663 views

 

Statistics

Views

Total Views
663
Views on SlideShare
663
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    SHP - Digital Support SHP - Digital Support Presentation Transcript

    • Digital Support Rob Enslin
    • Publican (Kate - development of microsite)
      • meeting for New City microsite (discussions ongoing)
      • meeting scheduled for 17th March - website requirements mash-up. Here we'll discuss the needs from CMPi's end and include this is the project mandate.
    • SHP (Roland - Newsletter business)
      • Overview:
      • Target Roland's email marketing programme - SHP Newsletter business - help improve deliverability and revenue generation.
    • SHP (Roland - Newsletter business)
      • Background:
      • Adestra/MessageFocus (ESP) for newsletters.
      • Subs collected from the website.
      • Wyvern to distribute newsletters using data they receive from the website/adestra.
      • Issue : inability to access the database (subs/unsubs). This should be resolved when the 'Wyvern' contract expires.
    • SHP (Roland - Newsletter business)
      • Moving forward/The Plan:
      • Metrics (do a bit of digging)
      • Design (look and feel and usability)
      • Deliverability (how can we improve the newsletter reach?)
      • Sign-up process on the website (improve and promote sign-up to grow lists)
      • The future
    • SHP (Roland - Newsletter business)
      • 1. Metrics (do a bit of digging):
      • establish a starting point (delivered, sent, clicked and opened)
      • set new targets for deliverables
      • set revenue goals
      • add conversion tracking to the SHP website for more advanced tracking
    • SHP (Roland - Newsletter business)
      • 2. Design (look and feel and usability):
      • layout
      • ease to prepare
      • usable and email compliant
      • new MessageFocus templates
    • SHP (Roland - Newsletter business)
      • 3. Deliverability (how can we improve the newsletter reach?):
      • subject lines
      • from address
      • 5% / 5% / 90% testing
      • add to safe senders list
      • subscriber feedback
      • forward to friend / viral element
    • SHP (Roland - Newsletter business)
      • 4. Sign-up process on the website (improve and promote sign-up to grow lists):
      • improve the process
      • usable process
      • CMPi compliant
      • manage subscriptions better
      • bespoke email newsletter sign-up (separate to website community)
    • SHP (Roland - Newsletter business)
      • 5. The future:
      • Coming….