Digg - Social Content Sharing Bring New Site Visitors As a content developer you have 2 chances to impress - the headline and the content, users generally more negative (SU gives just website), more diversity in algorithm, users don’t spend a lot of time surfing - read or post and are gone.
Way more addictive/interactive, provides traffic that is more consistent, more likely to click links and will return more often, broader and more diverse audience. StumbleUpon - Community Surfing Bring New Site Visitors
Listen and learn first - made friends, heard from critics, interacted
M any communities exist that focus on saving money which is core to our brand promise. We felt we could best participate in the conversation by helping to foster the growth of people and forums in this space.
How do we support and build upon existing money saving communities? Made contacts in Twitter, leveraging Facebook profiles, viewing related YouTube videos
Reached out to eleven Mom bloggers to participate in building a connected money saving community.
Continued to grow the community by launching a YouTube brand channel with the sole focus of saving money - partnered with Flip to put cameras in the hands of moms so they could create content.
Highly active community of 110,000 people who use National Instruments’ LabView software.
Community members answer 46% of all support questions. Forum also includes areas to generate new product ideas, a champions program for LabView experts, and even an area for mentoring high school students.
Transformed the way it does business based on social technologies. Intuit puts social deeply into every one of its products.
Quickbooks forum - gets 3 million page views a year. 90% of visitors get their questions answered.
TurboTax live community - which is built right into the front screen of TurboTax – the product connects you with the community on the home screen. This cut support costs for TurboTax by 40%. TurboTax has assembled a panel of 17,000 people into its “Inner Circle” – internal product teams often run product ideas by this panel and get instant feedback.
“ Just Start” contest for Entrepreneurs - who could submit videos and compete for startup money for their ventures. They received 2,500 contest entries and through this program distributed 300,000 sample CDs for the QuickBooks product to qualified prospects.