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Coffee Twalk Three: Measurement and Analytics for Social Media

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Measurement and Analytics for Twitter. Preso to WIC

Measurement and Analytics for Twitter. Preso to WIC

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  • 1. Coffee Twalk: 3 Measurement and Analytics May 12, 2009 Robin Frank @robeen @greenrobeen
  • 2. What is Twitter
    • Twitter asks one question, "What are you doing?" Answers must be under 140 characters in length and can be sent via mobile texting, instant message, or the web.
    • This is NOT just about ego - The most powerful use of Twitter is to make connections with others who share a similar interest.
    • Twitter can be used to update your blog, Facebook status, your website, and various other sources simultaneously.
    • Desktops - Tweetdeck, Twhirl, Friendfeed, etc.
  • 3. The Twitterverse
    • Traffic surges to 10 million registered users (6m in Jan 09)
    • Biggest demographic: >35 (ComScore),
      • matches Nielsen's assessment - majority of Facebook's user base.
      • 45-54 years olds are 36% more likely than average to visit Twitter, followed by 25-34 years olds. (10% 55-64 = 18-24)
  • 4.  
  • 5. Basic Terms
    • Tweet: to post a message on Twitter
    • Follow: to subscribe to a Twitter user so you see their updates
    • @username: a reply sent in the public timeline so everyone else can see it
    • Direct Message (DM): a private message sent to another Twitter user
    • RT: Re-tweet: to re-post someone else’s tweet while attributing it to the original poster, build relationships, compliment and endorse others.
  • 6. Basic Terms
    • #hashtags: great ways to tag your Twitter update on a specific subject. This way, followers and non-followers can find your update using the Twitter search box on the Twitter homepage, or using one of the Trending Topics.
      • #ETF, #ishares, etc.
    • URL shorteners: tinyurl .com/ , bit. ly/ , Bit.ly will show a history of your recent shortened URL’s, as well as the number of clicks this shortened URL has received, and also additional Bit.ly links that have been created for the article.
  • 7. Measurement and Analytics
  • 8. URL shorteners/Retweets
  • 9. Bit.ly
  • 10. Reetweet Rank
  • 11. Retweetist
  • 12. Retweetist
  • 13. Twitt(url)y
  • 14. Twitt(url)y
  • 15. Username stats/Search
  • 16.  
  • 17. Tweetbeep.com
  • 18. Twazzup
  • 19.  
  • 20. TweetStats
  • 21. TweetStats
  • 22. SocialWhoIs
  • 23. Twitority
  • 24. Twinfluence
  • 25. Xefer
  • 26. TwitterHawk
  • 27. TwitterLocal
  • 28. Friends/Followers
  • 29. Socialtoo
  • 30. Socialtoo - email
  • 31. TwitterFriends
  • 32. Refollow
  • 33. TwitterKarma
  • 34. TwitterCounter
  • 35. Twitterholic
  • 36. Twerp Scan
  • 37. Twittfilter - Address search
  • 38. Twittfilter - New follower email
  • 39. Twittfilter - Sorted/Searchable Tweets
  • 40. MyCleenr
  • 41. Qwitter
  • 42. Tweeple Twalk
  • 43. Schedule and Review Tweets
  • 44. Tweetlater
  • 45. Monitoring Platforms
  • 46. Tools
    • For Purchase
      • Radian6
        • Social Media monitoring, measurement and engagement for agencies.
      • Trackur
        • Online reputation tracking technology - keep track of any web content that mentions your company/product name, your executives, your company brands, and even your competition.
      • Scout Labs
        • Build better products and stronger customer relationships. Cutting-edge technology and a collaborative platform for companies to listen to customers and engage with them across the web.
  • 47. Radian6
    • Lets you setup keywords to monitor on all forms of social media including blogs, top video and image sharing sites, forums, opinion sites, mainstream online media and Twitter
  • 48. Trackur
  • 49. Trackur - Sort by Influence
  • 50. Influence Rank Web links - number of external web links pointing to this site Blog Mentions - the number of times this site has been discussed by bloggers Estimated Traffic popularity of the website (1 is most popular) Topic Discussion the number of pages in the website that mention the keyword you are monitoring TrackurRank unique algorithm for scoring the influence of a website. - the closer to 100./100 the more influence
  • 51. Scoutlabs
  • 52. Scoutlabs
  • 53. Scoutlabs
  • 54. Share of Conversation
    • What are the needs or problems that your product is setting out to help with?
    • How do people discuss these needs or problems online?
    • When these problems are discussed, how prominent is your brand in these conversations?
    • For example - look at when people are talking about headaches, how often is Tylenol mentioned?
    • Other needs/problems we can measure too?
  • 55. Twitip
    • Twitter is the darling of the developer community
      • Brian Solis: PR 2.0
    • Tweetlater - schedule tweets
    • Post photos with TwitPic
    • SnapTweet
    • Mobile apps like Tweetie keep you connected
    • Automatic blog post announcement
    • Automatic FB updates
    • Ping.fm
    • Mashable, Techcrunch
  • 56. Contact me
    • Robin Frank
    • @robeen
    • @greenrobeen
    • [email_address]