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Robin Frank  [email_address]   @greenrobeen Social Media Discussion Chicago Booth  Career Services 10/15/2010
 
 
 
 
 
 
 
 
 
5,000,000,000 The number of web links, news stories, blog posts, notes, photos, etc. shared each week on Facebook
50,000,000 The number of Tweets per day on Twitter.com
 
 
 
 
 
Every Word Online is an Opportunity for Branding and Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Chicago Booth: Social Web Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendation
Why Create a Chicago Facebook Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some Compelling FB Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some Thoughts on Facebook Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FB Strategy Logistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success Metrics: Suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Plan for Negative Feedback ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Proven Tips for Loyalty & Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get People Talking/Liking  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Make Posts Shareable/Add Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copywrite your FB updates as Headlines
 
Use Video ,[object Object]
Target Messages ,[object Object]
Facebook Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Add FB Like Button to Your Blog
Apps for Doing Business on FB ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Custom Landing Pages are Sexy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook to Update Comment Plugin with Votes and More ,[object Object],[object Object]
Stanford MBA Program No photos No events No link to blog! http://www.facebook.com/pages/Stanford-CA/Stanford-MBA-Program/31701425188?v=wall#!/pages/Stanford-CA/Stanford-MBA-Program/31701425188?v=wall
Darden Each group has a separate page http://www.facebook.com/DardenMBA#!/DardenMBA?v=wall
Recruiters Planning to Use Social Media More and More ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recruiters on Facebook Growing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Facebook Apps for Recruiting ,[object Object],[object Object],[object Object]
FB Instant Search App – Great Tool
Twitter is mainstream ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Not all Followers are Equal ,[object Object],[object Object],[object Object],[object Object]
Twitter Reach vs Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Linkedin: the Professional Social Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Over 650K Linkedin Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Linkedin Groups Features are FB-esque ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips For Promoting Your Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips for Managing Linkedin Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Linkedin Career Explorer ,[object Object],[object Object],[object Object],[object Object],[object Object]
PWC Pays for Priority ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Linkedin Social Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brainstorm ,[object Object]
Chicago Booth Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Ernst & Young on Facebook ,[object Object],[object Object],[object Object],[object Object]
Deloitte – Building a Unique Brand on the Social Web ,[object Object],[object Object],[object Object],[object Object],[object Object]
@lifeatdeloitte ,[object Object],[object Object],[object Object],[object Object],[object Object]
@Lifeatdeloitte
Micro-site: Gen Y Employees ,[object Object],[object Object],[object Object],[object Object]
Facebook Page ,[object Object],[object Object],[object Object]
“ Your Future at Deloitte" YouTube Channel ,[object Object],[object Object]
Where Recruiters Get it Wrong ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Enhance your Job Search with Social Presence ,[object Object],[object Object],[object Object]
ID companies, then Conduct a People Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Ideas ,[object Object],[object Object],[object Object]
Match Application Style to the Job ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Linkedin Tips for Job Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Linkedin Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Simplify Your Social Media Routine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Defeating Social Clutter (reaching the limit of the attention span) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hootsuite
Delicious - Bookmarking
Wisestamp.com
How to Stay Up to Date ,[object Object],[object Object],[object Object],[object Object],[object Object]
Location-Based Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object],[object Object]
Inspiration and Credits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Chicago Booth Career Services: Social Media Discussion

Editor's Notes

  1. Twitter and Facebook serve as that unique intersection between your social and professional lives. They can be valuable business tools or simply a way to stay in touch with family and friends. LinkedIn, however, is all business. In its simplest form, LinkedIn is an interactive resume and Rolodex. In practice, however, it is the online version of the business cocktail party, without the constraints of time or space. You can make introductions, provide a recommendation for those you have worked with in the past, and even ask for help from your network on a pressing question you may have. If you are a professional, own a business, or work in an field you would consider a “career” you should be on LinkedIn.
  2. Groups are key here. Search for relevant groups based on keywords, join the ones that fit your target profile and add value to the network and the conversation. Do not use LinkedIN to sell. Use it to learn, contribute and build relationships. Ask questions and start discussions to find out what prospects really care about and to become more visible. Answer questions that relate to your expertise. Credibility ... not salesmanship ... builds connections. Remember: quality -- not just quantity.
  3. Starting Monday, when students at any of the 60 schools go to LinkedIn's site, they'll see a box asking them to try Career Explorer. Clicking the box takes them to a page where they enter information about their college, major and desired industry. A drop-down menu shows the top six jobs that LinkedIn users with similar backgrounds took as their first job. If a student selects one of those jobs, more results pop up showing possible second jobs based on what similar LinkedIn users took as their next job. The process repeats for more next-step jobs.
  4. Deloitte was recently ranked No. 1 on Bloomberg BusinessWeek's 2009 "Best Places to Intern" and "Best Places to Launch a Career" lists, and has also been named to Working Mother's "Top 10 Companies for Working Mothers" and "Best Companies for Multicultural Women," the DiversityInc "Top 50 Companies for Diversity" and FORTUNE's "100 Best Companies to Work For" lists, among other notable distinctions.  This year, Deloitte plans to make approximately 4,800 new hires for full-time employment and internship positions across its U.S. offices
  5. Send bookmarks to others, create a network