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Investigating A Strategic Relationship

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    Notes on slide 1

    We hope that by the end of this brief presentation you’ll see that: We have an experienced team that is Addressing a broad, deeply-held need in society, with a Large current & potential market; that we have an Important and achievable mission facilitated by a Scalable, proven business model. We’re not looking for you to invest, but we are are seeking a strategic partner. What we’d like from you is your insights and recommendations.

    You can scan the background of our team as easily as I can speak to it.

    To bring this discussion to a personal level, What are you doing with your valuable photos and documents?

    Not only your paper-based photos and slides, but also your digital photos and documents?

    These records priceless because they help bridge gap between generations and foster a sense of true identity and self-worth.

    If you’re like many people, these priceless materials are all over the place, or still in your grandmother’s memory.

    Wherever your paper photos and documents are, they are deteriorating , even if they’re in albums.

    Your digital photos and documents are especially vulnerable. Every hard drive will eventually fail. It is inevitable.

    It is not a matter of IF, but WHEN.

    Can you imagine the pain you would feel if your family photos and records were to be lost through fire or flooding or daily decay?

    There is a large, current market for preserving memories 3 trillion photos are marching daily to destruction…

    There is a large, current market for preserving memories 3 trillion photos marching daily to destruction There are 106 million searches/mo. on image preservation & sharing on Google alone…

    There is a large, current market for preserving memories 3 trillion photos marching daily to destruction 106 million searches/mo. on image preservation & sharing $3 bil./yr spent on scrapbooking, and..

    There is a large, current market for preserving memories 3 trillion photos marching daily to destruction 106 million searches/mo. on image preservation & sharing $2.9 bil./yr spent on scrapbooking, and $11 billion/yr in digital photography spending or about $14 billion in current spending in these two areas alone.

    “ Preserving memories” is the top reason behind the growth in digital photography, followed by “Sharing with others”.

    The target markets are baby boomers...

    … And large portions of the 62.5 M females 25– 65 yrs., especially GenX Moms, in America.

    Our research has identified another potential market of $10.2 billion in in scanning photos and slides to CDs and DVDs,

    … $1.8 billion potential in Sharing memories via private, password-protected web sites,

    … $1.4 billion in making a slide show DVDs from photos, and

    … another $1.4 billion in Printing memories in a library-quality books, making an additional…

    $14.8 billion potential market for preserving memories . Our mission is to…

    … raise awareness and to enable people to attain their goals of preserving memories from past & present generations for the enjoyment and benefit of future generations and to provide superior tools and support to accomplish this.

    We deliver our services by bringing visitors to several Lasting Links blogs…

    Using both online and offline tools..

    … and another part of our business, both free and paid family and friends websites offered by Lasting Link’s corporate home page that bring visitors to Lasting Links blogs. These websites are..

    Password protected, and Ready immediately for Sharing family memories using Fast upload and downloading tools and saving to Unlimited, redundant storage

    The Private websites are gathering places for collaborating and selecting memories to share. Our studies show that: Nine out of ten users (95%) are satisfied with their site and Nine out of ten users (90%) intend to return

    … these all work together to drive visitors to Lasting Links blogs.

    Our blogs address nine major areas of memories preservation and sharing…

    Managed By expert bloggers who are experienced in and passionate about their topics.

    Lasting Links handles the backend headaches, gives them exposure for their expertise and pay based on performance.

    Visitors will come back again and again to our blogs because they’ll find their needs met: Expert opinion Content ratings Do it yourself instruction User-generated content Links to satisfaction-rated suppliers

    We monetize this traffic via pay-per-click advertising & affiliate marketing commissions

    Our business model is still being refined.

    We will soon show our financial expectations based on input and experience from persons like yourself and what our partner will receive.

    We’re in the cookie dough stage, not final baked. We’re flexible, meaning that various options are possible We remain adaptable to a prospective partner’s needs and circumstances

    We hope you agree that… We have an experienced team that is Addressing a broad, deeply-held need in society, with a Large current & potential market; that we have an Important and achievable mission facilitated by a Scalable, proven business model. As we said, we’re not looking for you to invest, but we are seeking a strategic partner. What we’d like from you is your insights and recommendations.

    We’re interested in: what you like, if anything, about what we’re doing, Any questions you have and Your suggestions and recommendations for improvement and/or people or groups we should talk with.

    Based on our research among target market, except for one service, from 1/3 rd to over one-half of respondents are “Interested a great deal” in these services. (Confidence interval: For the 12% finding, the confidence interval is +/- 8.29% at a 95% confidence level with a sample of 59, for any universe exceeding 10,000. For the 55% finding, the confidence interval is +/- 12.69% at a 95% confidence level with a sample of 59, for any universe exceeding 10,000.)

    Multiplying our sample %-ages of those who are “interested a great deal” by the U.S. female population ages 25 to 65 (62.5 million) and excluding men, many of whom are also interested, we get double-digit million s of persons who would likely be interested in our offerings.

    Sources for average purchase data: $330 = Avg. scan order at ScanDigital, as reported in INC.com magazine, July, 2008 http://www.inc.com/magazine/20080701/the-get-ahead-guide-scandigital-processes-images.html Retrieved 9/12/2008 by RRD $65 = est. average web site pricing at websites offered by companies on competitive pricing sheet $60 = est. average DVD pricing at websites offered by companies on competitive pricing sheet $63 = avg. price of hardcover photobooks of $24.28 multiplied by 2.6, the avg. no. of photobooks purchased as reported by PMA Datawatch, “Hardcover photobooks attract higher income households with children,” 10/08/07 retrieved by RRD 9/08. (See RRD’s Notebook #23, pp.5473-74)

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    Investigating A Strategic Relationship - Presentation Transcript

    1. September, 2009 Lasting Links, Inc Investigating a Strategic Relationship
    2. Agenda
      • Experienced team
      • Addressing a broad, deeply-held need in society
      • Large current & potential market
      • Important and achievable mission
      • Scalable, proven business model
      • Seeking a strategic partner
      • Your insights and recommendations
    3. Experienced Team Rob Dunford, CMO/CEO - Senior marketing, development positions in Fortune 500 and smaller companies, genealogy coordinator for 1,200 member family organization. Scott Farrell, CIO – Extensive background in hardware, software, networking; proficient in a dozen computer languages. Fred Harlow, CFO – CPA, treasurer or CFO with several firms; IPO preparation experience, served on several boards of directors. Mike Wade, CTO – 27 years in Information Management; IT manager in multiple firms, ERP technical consultation.
    4. What are you doing with your valuable photos and documents?
    5. Not only paper photos, but slides and digital photos, too? Digital Docs.
    6. Your family records are priceless because they bridge the gap between generations
    7. Where are these irreplaceable materials being stored?
    8. Wherever they are, your paper photos and documents are deteriorating.
    9. Your digital photos and documents are especially vulnerable.
      • Every hard drive will eventually fail. It is inevitable.
      • The average annual replacement rate (ARR) of a hard drive is three years.
      • Hard drives are just as likely to lose all your data in the 1 st year as in the 7 th year.
      • Actual failure rates on average are 15 X higher than advertised claims.
      Source: “Disk Failures in the Real World,” Carnegie Mellon University, 5th USENIX Conference, Feb., 2007
    10. Unless your content is saved in other ways, you will eventually lose it
      • Accidents, deterioration and decay are inevitable for paper, magnetic and optical media.
      • It is not a matter of IF, but WHEN.
    11. Can you imagine the pain if your records are lost for future generations?
    12. There is a large, current market for preserving memories
      • 3 trillion photos marching daily to destruction
      Source: Google Adwords, July, 2008; Creating Keepsakes, 2005; PMA Market Research, 2/26/07;
    13. There is a large, current market for preserving memories
      • 3 trillion photos marching daily to destruction
      • 106 million searches/mo. image preservation, sharing
      Source: Google Adwords, July, 2008; CK Media Survey, 2008; PMA Market Research, 2/26/07;
    14. There is a large, current market for preserving memories
      • 3 trillion photos marching daily to destruction
      • 106 million searches/mo. image preservation, sharing
      • $3 bil./yr spent on scrapbooking, 26% annual growth
      Source: Google Adwords, July, 2008; CK Media Survey, 2008; PMA Market Research, 2/26/07;
    15. There is a $14 billion current market for preserving memories
      • 3 trillion photos marching daily to destruction
      • 106 million searches/mo. image preservation, sharing
      • $3 bil./yr spent on scrapbooking, 26% annual growth
      • $11 billion/yr in digital photography spending, 11.2% annual growth
      Source: Google Adwords, July, 2008; CK Media Survey, 2008; PMA Market Research, 2/26/07;
    16. “ Preserving memories” is top reason for taking pictures with digital cameras
      • “ Preserving memories” is top reason (91%, up from 68%)
      • “ Sharing” is next (74%, up from 67%)
      Source: 2001 & 2008 PMA Camera/Camcorder Digital Imaging Surveys
    17. Millions want to preserve & share memories
      • 78 million baby boomers, both genders
      Source: Yankelovich, Inc., 2003; U.S. Census Bureau, 2010 Interim Projections by Age
    18. Millions want to preserve & share memories
      • 78 million baby boomers, both genders
      • 62.5 million females 25– 65 yrs., esp. GenX Moms 30-44 yrs.
      Source: Yankelovich, Inc., 2003; U.S. Census Bureau, 2010 Interim Projections by Age
    19. There is additional market potential Sources: GCI Research, 3/08; ScanDigital, 7/08; Avg. ASPs of products, 9/08; PMA Research, 10/07 $10,200 $330 31 Scanning to archive-quality CDs and DVDs. $ Mil. Potential Average $ purchase No. Persons Int. a great deal ( Mil.) Product or service
    20. There is additional market potential Sources: GCI Research, 3/08; ScanDigital, 7/08; Avg. ASPs of products, 9/08; PMA Research, 10/07 $1,800 $65 27 Sharing via a private, password-protected web site. $10,200 $330 31 Scanning to archive-quality CDs and DVDs. $ Mil. Potential Average $ purchase No. Persons Int. a great deal ( Mil.) Product or service
    21. There is additional market potential Sources: GCI Research, 3/08; ScanDigital, 7/08; Avg. ASPs of products, 9/08; PMA Research, 10/07 $1,400 $60 24 Making a slide show DVD from photos. $1,800 $65 27 Sharing via a private, password-protected web site. $10,200 $330 31 Scanning to archive-quality CDs and DVDs. $ Mil. Potential Average $ purchase No. Persons Int. a great deal ( Mil.) Product or service
    22. There is additional market potential Sources: GCI Research, 3/08; ScanDigital, 7/08; Avg. ASPs of products, 9/08; PMA Research, 10/07 $1,400 $63 22 Printing memories in a library-quality book. $1,400 $60 24 Making a slide show DVD from photos. $1,800 $65 27 Sharing via a private, password-protected web site. $10,200 $330 31 Scanning to archive-quality CDs and DVDs. $ Mil. Potential Average $ purchase No. Persons Int. a great deal ( Mil.) Product or service
    23. There is an additional $14.8 billion potential market for preserving memories Sources: GCI Research, 3/08; ScanDigital, 7/08; Avg. ASPs of products, 9/08; PMA Research, 10/07 $14,800 Total $1,400 $63 22 Printing memories in a library-quality book. $1,400 $60 24 Making a slide show DVD from photos. $1,800 $65 27 Sharing via a private, password-protected web site. $10,200 $330 31 Scanning to archive-quality CDs and DVDs. $ Mil. Potential Average $ purchase No. Persons Int. a great deal ( Mil.) Product or service
    24. The mission of Lasting Links
      • Raise awareness
      • Attain goals of preserving memories
      • Past and present generations
      • Enjoyment, benefit of future generations
      • Superior tools and support
    25. Service delivery involves bringing visitors to Lasting Links blogs Visitors to Lasting Links Lasting Links Blogs
    26. Service delivery involves bringing visitors to Lasting Links blogs SEO, PPC, emails, newsletters, eZine articles, social networking, press releases, video placements, etc. Visitors to Lasting Links Lasting Links Blogs
    27. Service delivery involves bringing visitors to Lasting Links blogs SEO, PPC, emails, newsletters, eZine articles, social networking, press releases, video placements, etc. Visitors to Lasting Links Free & Paid Sites Lasting Links Blogs
    28. Free (with ads) and paid (no ads), family and friends websites are additional draws
      • Password-protected websites
      • Ready immediately - no programming necessary
      • Share photos, stories, video & audio clips, etc.
      • Fast upload and download
      • Unlimited, safe, redundant storage
      Free & Paid Sites
    29. The Website component is central to delivering customer benefits
      • Gathering place to upload, collaborate & select
      • Permanent location to share and protect
      • 4 years to develop & refine
      • Nine out of ten users (95%) are satisfied with the site
      • Nine out of ten users (90%) intend to return
      Source: GCI Research, “User Reaction to Lasting Links’ New Private Websites”, March, 2008 Free & Paid Sites
    30. Service delivery involves bringing visitors to Lasting Links blogs SEO, PPC, emails, newsletters, eZine articles, social networking, press releases, video placements, etc. Visitors to Lasting Links Free & Paid Sites Lasting Links Blogs
    31. Blog authors are content experts in nine major areas of memories preservation
      • Photos
      • Video
      • Print
      • Audio
      • Genealogy
      • Artifacts
      • eBooks
      • Blogging
      • Scrapbooking
      Lasting Links Blogs
    32. Blog authors are content experts in nine major areas of memories preservation
      • Photos
      • Video
      • Print
      • Audio
      • Genealogy
      • Artifacts
      • eBooks
      • Blogging
      • Scrapbooking
      • Experts in their area
      • Experienced writers
      • Passionate about topic
      • Independent contractors
      Lasting Links Blogs
    33. Blog authors are content experts in nine major areas of memories preservation
      • Photos
      • Video
      • Print
      • Audio
      • Genealogy
      • Artifacts
      • eBooks
      • Blogging
      • Scrapbooking
      • Experts in their area
      • Experienced writers
      • Passionate about topic
      • Independent contractors
      • LL handles ads, back-end
      • Exposure for expertise
      • Pay for performance (# page views and/or %-age of ad/affiliate revenue)
      Lasting Links Blogs
    34. Visitors will come to our site because of high-quality content that addresses needs
      • Expert opinion
      • Content ratings
      • Do it yourself instruction
      • User-generated content
      • Links to satisfaction-rated suppliers
    35. We monetize traffic via pay-per-click advertising & affiliate commissions Visitors to Lasting Links Special reports $ fee/commission Advertisers and Affiliate Providers Clicks on ad or text link Clicks an ad or buys a product online from Lasting Links Blogs Lasting Links Blogs Free & Paid Sites
    36. Our business model is being refined
    37. Financials will be ready soon
      • Financial expectations
      • Uses of funds:
        • Marketing, advertising
        • Authors pay
        • Prior effort
      • Partner gets:
        • X% stake in company
        • Market research studies
        • Best practices
        • Development site
        • Access to code
        • Rapid market entry
    38. We’re cookie dough, not baked cookies
      • Various options are possible
      • Adaptable to partner’s needs and circumstances
      Source: GCI Research, “User Reaction to Lasting Links’ New Private Websites”, March, 2008
    39. We believe we have a winner
      • Experienced team
      • Addressing a broad, deeply-held need in society
      • Large current & potential market
      • Important and achievable mission
      • Scalable, proven business model
      • Seeking a strategic partner
      • Your insights and recommendations
    40. We’re seeking a strategic partner
      • Already addresses target market
      • Marketing/distribution in place
      • Needs a product line extension like ours
      • Willing to invest
      • Experienced in strategic partnerships
    41. Your recommendations
      • What you like
      • Questions
      • Suggestions/Recommendations
    42. Thank you! Thank you!
    43. To what degree are they interested? Source: GCI Research, “User Reaction to Lasting Links’ New Private Websites”, March, 2008 36 Printing memories in a library-quality photobook. 12 Uploading photos to public web sites. 39 Making a slide show DVD from your photos. 43 Sharing via a private, password-protected web site. 50 Scanning them to archive-quality CDs and DVDs. 52 Sharing memories with family members or friends. 55 Preserving memories from loss or degradation. Interested a great deal % Product or service
    44. How many persons are interested? Source: GCI Research, % “Interested a great deal” x U.S. female population (62.5 MM) ages 25-65 22 Printing memories in a library-quality book. 7 Uploading photos to public web sites. 24 Making a slide show DVD from your photos. 27 Sharing via a private, password-protected web site. 31 Scanning them to archive-quality CDs and DVDs. 33 Sharing memories with family members or friends. 34 Preserving memories from loss or degradation. Interested a great deal MM Product or service
    45. Making $ market potential projections
      • Estimated number of persons “interested a great deal” in service.
      • X
      • Average $ amount purchased per person
      • =
      • Total potential market
      • in $MM
    46. $14.8 billion market potential Sources: ScanDigital, 7/08; ASPs of private web sites 9/08; ASPs of DVD offerings, 9/08; PMA Research, 10/07 $0 $0 7 Uploading photos to public web sites. $14,800 Total $1,400 $63 22 Printing memories in a library-quality book. $1,400 $60 24 Making a slide show DVD from your photos. $1,800 $65 27 Sharing via a private, password-protected web site. $10,200 $330 31 Scanning to archive-quality CDs and DVDs. $ M Potential Average $ purchase No. Persons Int. a great deal ( Mil.) Product or service
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