Rob Davie - Brand Consultant

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An outline of the strategic and creative services I provide my clients and a brief overview of some landmark projects I have been involved in over the years

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Rob Davie - Brand Consultant

  1. 1. Brand and Corporate Identity Projects Rob Davie Strategic and Creative Brand Consultant Rob Davie Consulting © 2009
  2. 2. Brand and Corporate Identity Projects Rob Davie Passionately Managing Strategic and Creative Services to Deliver Powerful Brands Rob Davie Consulting © 2009
  3. 3. Brand and Corporate Identity Projects Rob Davie - Consultant Consultancy Services Provided: Brand Strategy Brand Management Brand Identity Brand Environments Brand Communications Rob Davie Consulting © 2009
  4. 4. Brand and Corporate Identity Projects Brand Strategy Successful, Powerful Brands are Built on Sector Relevant and Commercially Sound Marketing Strategies. In Preparing Strategic Brand Recommendations I Typically Rely on the Following: Brand Audit and Customer Surveys Market Study and Visual Analysis Competitor Evaluation and Opportunities Matrix Brand Mapping and Market Positioning Trading Strategies and Product/Service Profiling Brand Architecture and Naming Strategies Rob Davie Consulting © 2009
  5. 5. Brand and Corporate Identity Projects Brand Management Interpreting Brand Strategies into Tangible Reality is Often a Significant Challenge. In Managing Major Branding Projects I Aim to Provide Clear Direction and Guidance on the Following: Planning and Programming Projects from Brief to Completion Selection and Appointment of Specialist Consultants Management and Monitoring of Consultant Services Evaluation and Approval of Stage-by-Stage Deliverables Directing and Focusing Project Teams on Agreed Objectives Ensuring Deliverables Meet Strategic and Operational Requirements Rob Davie Consulting © 2009
  6. 6. Brand and Corporate Identity Projects Brand Identity The Graphic Expression of an Identity is the Most Powerful way to Communicate it’s Values and Positioning. Typical Steps Involved when Asked to Create Powerfully Effective Brands Include: Chromatic and Logoptic Analysis of Competitors Creative Brainstorm and Idea Generation Workshops Evaluation, Critique and Selection of Preferred Creative Options Rigorous Testing of Options Against Project Objectives Customer and Market Research of Final Recommendations Development and Technical Refinement of Selected Brand Elements Interpretation and Application of Chosen Brand Language Brand Guidelines, Monitoring and Brand Guardianship Rob Davie Consulting © 2009
  7. 7. Brand and Corporate Identity Projects Brand Environments Three Dimensional Expressions of Brands (Retail, Display, Exhibits, Merchandising and Interiors) can Provide the Most Potent and Memorable 360o Brand Experience. Creating These Requires: Competitor Audit and Market Relevant Differentiating Strategy Planning, Segmentation, Adjacencies and Customer Journey Creative Brainstorm, Concept Development and 3D Modelling Interior Design, Elemental Detailing and Technical Refinement Schematic Layouts, Pilot Sites and Multi-Site Applications Profile Drawings and Technical Guidelines Manual On-Going Brand Environment Audit and Evaluation Consultancy Rob Davie Consulting © 2009
  8. 8. Brand and Corporate Identity Projects Brand Communications Brands Communicate with Many Audiences Through Various Media but All Must Contribute to One Common Message. Leading Brand Communication Projects I Ensure All Channels are Considered: On-Line Strategy and Creative Recommendations on Web-Presence Corporate Brochures, Literature and Marketing Collateral E-Newsletters, Digital Interface, Electronic Media Product Brands, Packaging, In-Store Merchandising, Displays Signage, Digital Branding and Environmental Graphics Branded Collateral, Event Sponsorships, Co-Branding, Gifting Advertising Guidelines, PR Briefings, Corporate Communication Rob Davie Consulting © 2009
  9. 9. Brand and Corporate Identity Projects Rob Davie Brand Design & Corporate Identity Projects Rob Davie Consulting © 2009
  10. 10. Brand and Corporate Identity Projects Rob Davie - Brand & Corporate Identity Consultant Milestone Projects Include: 92/94 Italian State Railways 99/02 Saudi Telecom 00/01 Datalogic 07/08 National Bank of Oman 08/09 TerraSeis Group of Companies Rob Davie Consulting © 2009
  11. 11. Brand and Corporate Identity Projects Rob Davie - Brand & Corporate Identity Consultant Italian State Railways - 1992/94 Winning major International State Tender in ‘92 my company was awarded 2 Year contract to create totally new Corporate Identity and apply this to every aspect of the Organisation from printed literature and signage to train livery, uniforms, marketing collateral, advertising guidelines, branded merchandising, tickets, etc. Full implementation across the whole organisation took over 5 years to complete. Rob Davie Consulting © 2009
  12. 12. Brand and Corporate Identity Projects Ferrovie Dello Stato - New Corporate Identity Rob Davie Consulting © 2009
  13. 13. Brand and Corporate Identity Projects Rob Davie - Brand & Corporate Identity Consultant Saudi Telecom - 1999/02 Invited to lead the Team of the Appointed London Agency I was responsible for all aspects of development of the new Saudi Telecom Identity project from briefing through customer research to development and full application. As Client Principal and Project Director I managed all Major Presentations, piloting the work through various strategic, creative and technical stages, including the design and implementation of new Service Centres. Rob Davie Consulting © 2009
  14. 14. Brand and Corporate Identity Projects Saudi Telecom - New Corporate Identity Rob Davie Consulting © 2009
  15. 15. Brand and Corporate Identity Projects Saudi Telecom - New Service Centres and Merchandising Rob Davie Consulting © 2009
  16. 16. Brand and Corporate Identity Projects Rob Davie - Brand & Corporate Identity Consultant Datalogic - 2000/01 Appointed to create a new Corporate Identity for this world leading manufacturer of Bar-Code Scanners as they moved from Private to Public Ownership. The new identity, launched in 2001, was part of major corporate overhaul covering all aspects of the Datalogic Brand including writing and designing Corporate Brand book, stationery, signage, advertising guidelines, exhibitions, web pages, product branding, literature and catalogues. Rob Davie Consulting © 2009
  17. 17. Brand and Corporate Identity Projects Datalogic - Brand, Corporate Brochure & Merchandising Rob Davie Consulting © 2009
  18. 18. Brand and Corporate Identity Projects Rob Davie - Brand & Corporate Identity Consultant National Bank of Oman - 2007/08 Working directly with the CEO and Executive Board of NBO, I was appointed by London Design Agency to head up this major renaming, re-branding and branch-design project, leading both Client and Agency teams through all strategic, creative and technical stages to deliver new brand and approved branch design in time for full national re-branding launch early in 2008. Rob Davie Consulting © 2009
  19. 19. Brand and Corporate Identity Projects National Bank of Oman - New Corporate Identity Rob Davie Consulting © 2009
  20. 20. Brand and Corporate Identity Projects National Bank of Oman - New Branch Interiors Rob Davie Consulting © 2009
  21. 21. Brand and Corporate Identity Projects Rob Davie - Brand & Corporate Identity Consultant TerraSeis Group - 2008/09 Appointed by owner and senior board of Group to advise on all aspects of naming, corporate communications and branding including customer & supplier research, new brand for primary operating companies, naming strategy & application of new identity to all elements of company. Scope included design and print of interim Corporate Brochure pending design, writing and production of new literature … work that is currently in progress. Rob Davie Consulting © 2009
  22. 22. Brand and Corporate Identity Projects TerraSeis - Brand Strategy, New Identity & Brochure Rob Davie Consulting © 2009
  23. 23. Brand and Corporate Identity Projects TerraSeis - Brand Strategy, New Identity & Brochure Rob Davie Consulting © 2009
  24. 24. Brand and Corporate Identity Projects TerraSeis - Brand Strategy, New Identity & Brochure Rob Davie Consulting © 2009
  25. 25. Brand and Corporate Identity Projects TerraSeis - Brand Strategy, New Identity & Brochure Rob Davie Consulting © 2009
  26. 26. Brand and Corporate Identity Projects TerraSeis - Brand Strategy, New Identity & Brochure Rob Davie Consulting © 2009
  27. 27. Brand and Corporate Identity Projects TerraSeis - Brand Strategy, New Identity & Brochure Rob Davie Consulting © 2009
  28. 28. Brand and Corporate Identity Projects Rob Davie - Brand & Corporate Identity Consultant Osool - 2008/09 Day to day management of client relationship on behalf of London Agency, working with Strategic Consultant and Creative Director on detailed evaluation of existing business before making strategic and creative brand recommendations on market positioning in UAE financial services sector and re-branding for this long- established Factoring and Commercial Leasing company. Rob Davie Consulting © 2009
  29. 29. Brand and Corporate Identity Projects Rob Davie - Brand & Corporate Identity Consultant Osool - 2008/09 Rob Davie Consulting © 2009
  30. 30. Brand and Corporate Identity Projects Rob Davie Strategic and Creative Brand Consultant Thank You Rob Davie Consulting © 2009
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