July, 2009 Resume available as separate document on SlideShare. Robert Douglas Advertising Account Management & New Business Development Leader Online Career Portfolio

Background

Biography Entering the advertising industry in 1996, after running retail operations for United Colors of Benetton during college, Rob quickly rose through the ranks of account management at Young & Rubicam Advertising in New York (WPP). While participating within the account management training curriculum, he led numerous accounts including Blockbuster Video (“Go Home Happy”), Mayor’s Office To Combat Domestic Violence, SHOWTIME Networks, Hawaiian Punch, Schweppes and most notably 7UP (“Make 7… Up Yours”). During his 10-year tenure at Y&R, he spent the last 5 leading the Ed Ney and Ed Vick endorsed agency-within-the-agency called Brandbuzz into a stardom. Brandbuzz is the first, truly integrated ad agency of its kind bringing together leaders from across the Y&R network into one office to service clients. Rob spearheaded many new business pitches earning multiple agency-of-record assignments for then President John “JP” Partilla. He is credited with important wins including integrated ad campaigns for Billie Jean King’s World TeamTennis, New Jersey Nets, viral marketing efforts for LG Electronics, industry-recognized launch of dnL from 7UP, re-launch of Diet Rite and Sunkist as well as designed grassroots efforts for SONY and Kronenbourg 1664. Departing Y&R for BBDO, Rob sought a deeper dive into the digital/Web space with online advertisers AOL and Dial Corporation. In mid-1996, he moved to relatively unknown and privately-held Wilen Media, located east of New York and about 10 minutes from his home located on Long Island. There, he transformed the 30+ year-old direct mail print shop into a full-service advertising agency generating millions of dollars in new business and gaining it’s first agency-of-record assignments. The New York Islanders and divisional offices of Time Warner Cable, Comcast, Cox and MetroCast are just a few examples of the agency-of-record and integrated advertising programs designed and led by Rob. Rob was inspired to enter the advertising industry at a very early age when he would come home from elementary school to find big TV commercial productions taking place in his own home outside New York City at The Douglas House (www.thedouglashouse.com). Rob grew up watching legendary directors including Steve Horn, Bob Giraldi, Jim Johnston, Steve Elliot, Mark Coppos and many others spin their magic. Intrigued, Rob started as an intern at Y&R immediately after college and flourished. The rest is history.

Entering the advertising industry in 1996, after running retail operations for United Colors of Benetton during college, Rob quickly rose through the ranks of account management at Young & Rubicam Advertising in New York (WPP). While participating within the account management training curriculum, he led numerous accounts including Blockbuster Video (“Go Home Happy”), Mayor’s Office To Combat Domestic Violence, SHOWTIME Networks, Hawaiian Punch, Schweppes and most notably 7UP (“Make 7… Up Yours”).

During his 10-year tenure at Y&R, he spent the last 5 leading the Ed Ney and Ed Vick endorsed agency-within-the-agency called Brandbuzz into a stardom. Brandbuzz is the first, truly integrated ad agency of its kind bringing together leaders from across the Y&R network into one office to service clients. Rob spearheaded many new business pitches earning multiple agency-of-record assignments for then President John “JP” Partilla. He is credited with important wins including integrated ad campaigns for Billie Jean King’s World TeamTennis, New Jersey Nets, viral marketing efforts for LG Electronics, industry-recognized launch of dnL from 7UP, re-launch of Diet Rite and Sunkist as well as designed grassroots efforts for SONY and Kronenbourg 1664.

Departing Y&R for BBDO, Rob sought a deeper dive into the digital/Web space with online advertisers AOL and Dial Corporation. In mid-1996, he moved to relatively unknown and privately-held Wilen Media, located east of New York and about 10 minutes from his home located on Long Island. There, he transformed the 30+ year-old direct mail print shop into a full-service advertising agency generating millions of dollars in new business and gaining it’s first agency-of-record assignments. The New York Islanders and divisional offices of Time Warner Cable, Comcast, Cox and MetroCast are just a few examples of the agency-of-record and integrated advertising programs designed and led by Rob.

Rob was inspired to enter the advertising industry at a very early age when he would come home from elementary school to find big TV commercial productions taking place in his own home outside New York City at The Douglas House (www.thedouglashouse.com). Rob grew up watching legendary directors including Steve Horn, Bob Giraldi, Jim Johnston, Steve Elliot, Mark Coppos and many others spin their magic. Intrigued, Rob started as an intern at Y&R immediately after college and flourished. The rest is history.

Awards & Industry Recognition Featured within stories appearing in Washington Post and INC. magazine tied to contemporary artist and graphic designer Shepard Fairey of ObeyGiant. National Public Radio feature on his approach to youth marketing. Click here: http:// www.youtube.com/watch?v =Or4TeAmODKA Advertising Age: #2 “Top Non Traditional Campaigns” for dnL from 7UP (2003) Effie® Award: Gold for 7UP (2002) Effie® Award: Silver for LG Electronics Mobile Phones (2005) Effie® Award: Bronze for Diet Rite (2004) MARK Award: Silver, Direct Mail (2007) BOLI Award: Silver, Direct Mail (2007) Reggie® Award: Silver Promo® Awards: Best Creative New York Art Festivals: Bronze

Featured within stories appearing in Washington Post and INC. magazine tied to contemporary artist and graphic designer Shepard Fairey of ObeyGiant.

National Public Radio feature on his approach to youth marketing. Click here: http:// www.youtube.com/watch?v =Or4TeAmODKA

Advertising Age: #2 “Top Non Traditional Campaigns” for dnL from 7UP (2003)

Effie® Award: Gold for 7UP (2002)

Effie® Award: Silver for LG Electronics Mobile Phones (2005)

Effie® Award: Bronze for Diet Rite (2004)

MARK Award: Silver, Direct Mail (2007)

BOLI Award: Silver, Direct Mail (2007)

Reggie® Award: Silver

Promo® Awards: Best Creative

New York Art Festivals: Bronze

Allocation of Core Capabilities

Portfolio of Projects

Comcast : Western Division Background Increased competition from Qwest and DirecTV forcing shift in marketing approach by Comcast in growing customer base. Objective Blunt impact of well-funded competitive efforts. Drive household penetration of any Comcast services. Retain current customers. Solution Launch integrated advertising effort targeting all homes passed: Broadcast: TV, radio, Out-of-home: Billboards, transit Print: Direct mail, newspaper, FSI, etc. Results Please call to discuss. 8-PAGE DIRECT MAIL CATALOG PRINT AD CAMPAIGN 1 OF 4 TV SPOTS

Background

Increased competition from Qwest and DirecTV forcing shift in marketing approach by Comcast in growing customer base.

Objective

Blunt impact of well-funded competitive efforts.

Drive household penetration of any Comcast services.

Retain current customers.

Solution

Launch integrated advertising effort targeting all homes passed:

Broadcast: TV, radio,

Out-of-home: Billboards, transit

Print: Direct mail, newspaper, FSI, etc.

Results

Please call to discuss.

NHL : New York Islanders Background NHL’s New York Islanders consistently on bottom-5 teams in attendance, ticket sales, etc. Objective Drive 10,000 equivalized season ticket sales. Solution Launch integrated advertising effort targeting all levels of sports fans through: Broadcast: TV, radio on ESPN, WFAN etc. Online: sports sites, social media, e-mail, etc. Print: newspaper, direct mail, etc. Mobile Results Please call to discuss. PRINT AD CAMPAIGN E-MAIL CAMPAIGN 1 OF 3 TV SPOTS

Background

NHL’s New York Islanders consistently on bottom-5 teams in attendance, ticket sales, etc.

Objective

Drive 10,000 equivalized season ticket sales.

Solution

Launch integrated advertising effort targeting all levels of sports fans through:

Broadcast: TV, radio on ESPN, WFAN etc.

Online: sports sites, social media, e-mail, etc.

Print: newspaper, direct mail, etc.

Mobile

Results

Please call to discuss.

Dr Pepper Snapple Group : 7UP Background Brand 7UP declining in year-over-year sales and negative brand perception: B.O.B (boring, old, bland) Objective Reverse sales decline & brand awareness decline Improve brand perception among 12-24 year-old audience. Solution Launch dynamic, broadly appealing ad campaign. Results Please call to discuss. 3 OF 16 TV SPOTS T-SHIRT PHENOMENA

Background

Brand 7UP declining in year-over-year sales and negative brand perception: B.O.B (boring, old, bland)

Objective

Reverse sales decline & brand awareness decline

Improve brand perception among 12-24 year-old audience.

Solution

Launch dynamic, broadly appealing ad campaign.

Results

Please call to discuss.

LG Electronics : Mobile Phones Background LG Mobile phones ranked #6 in U.S. handset provider and seeks to move to #1. Objective Increase penetration of mobile phone handsets within U.S. Solution Launch dual-pronged effort leading with influencer targeted effort followed by general market effort. Influencer program includes: Product placement with celebrities. Concierge services Sponsorship of Fashion Week (NY & LA). Sponsorship of “insider” music events. LG VIP Membership Influencer print & out-of-home campaign. Results Please call to discuss. FASHION WEEK SPONSORSHIP BRAND EXPERIENCE AT EVENTS 1 OF 3 STRATEGIC PARTNERSHIPS CELEBRITY PRODUCT PLACEMENT 2 OF 32 EXCLUSIVE MUSIC EVENTS

Background

LG Mobile phones ranked #6 in U.S. handset provider and seeks to move to #1.

Objective

Increase penetration of mobile phone handsets within U.S.

Solution

Launch dual-pronged effort leading with influencer targeted effort followed by general market effort.

Influencer program includes:

Product placement with celebrities.

Concierge services

Sponsorship of Fashion Week (NY & LA).

Sponsorship of “insider” music events.

LG VIP Membership

Influencer print & out-of-home campaign.

Results

Please call to discuss.

Time Warner Cable : Midwest Background New and increased competition from Verizon and Cincinnati Bell forcing shift in marketing approach by Time Warner Cable. Online advertising untapped media channel for TWC. Objective Increase consideration, purchase intent and convert customers to any/all TWC services. Reduce total cost-per-conversion. Solution 24-page upgrade and retention magalogs focused towards On Demand. Geo-targeted online advertising effort leveraging banner ads across media conglomerates Google, AOL & Yahoo! to support success of 24-page magalog. Launch retail microsite. Results Please call to discuss. MONTHLY 24-PAGE MAGALOGS WEB BANNER ADS 1 OF 4 MICROSITES

Background

New and increased competition from Verizon and Cincinnati Bell forcing shift in marketing approach by Time Warner Cable.

Online advertising untapped media channel for TWC.

Objective

Increase consideration, purchase intent and convert customers to any/all TWC services.

Reduce total cost-per-conversion.

Solution

24-page upgrade and retention magalogs focused towards On Demand.

Geo-targeted online advertising effort leveraging banner ads across media conglomerates Google, AOL & Yahoo! to support success of 24-page magalog.

Launch retail microsite.

Results

Please call to discuss.

Dr Pepper Snapple Group : dnL Background As 7UP brand trademark is repositioned as better-for-you (e.g., 7UP Plus), DPSG launches dnL for 12-24 year-old consumers. Objective Launch new CSD in highly competitive marketplace. Clearly communicate message: dnL is from the makers of 7 UP Completely differentiate brand from 7 UP Get the target to try & buy 5 million cases in 6 months Solution Launch target-relevant marketing campaign. Out-of-Home: sampling, wild postings, skate parks, postcards, etc. New Media: video game placements, online games, IM bot, etc. Other: celebrity radio ads, Website, promotion, music tour, etc. Results Please call to discuss. ONLINE GAMES 2 OF 12 EXCLUSIVE MUSIC EVENTS PAC-1O HALF-TIME CONTEST OUTDOOR POSTERS

Background

As 7UP brand trademark is repositioned as better-for-you (e.g., 7UP Plus), DPSG launches dnL for 12-24 year-old consumers.

Objective

Launch new CSD in highly competitive marketplace.

Clearly communicate message:

dnL is from the makers of 7 UP

Completely differentiate brand from 7 UP

Get the target to try & buy 5 million cases in 6 months

Solution

Launch target-relevant marketing campaign.

Out-of-Home: sampling, wild postings, skate parks, postcards, etc.

New Media: video game placements, online games, IM bot, etc.

Other: celebrity radio ads, Website, promotion, music tour, etc.

Results

Please call to discuss.

Dial Corporation : Purex Background Purex losing market share to influx of competitors. Repositions itself as a value-leader: great clean for less money. Objective Increase consideration and purchase of Purex portfolio. Solution Creation and launch of new “Laundry Care” informational Website. Humor-based TV campaign effort that reinforces the power and value of Purex. Results Please call to discuss. WEBSITE REDESIGN, “LAUNDRY CENTER” 1 OF 2 TV SPOTS DIRECT MAIL POSTCARD

Background

Purex losing market share to influx of competitors. Repositions itself as a value-leader: great clean for less money.

Objective

Increase consideration and purchase of Purex portfolio.

Solution

Creation and launch of new “Laundry Care” informational Website.

Humor-based TV campaign effort that reinforces the power and value of Purex.

Results

Please call to discuss.

World TeamTennis Background Billie Jean King’s World TeamTennis lacked the awareness and attendance levels that other formidable tennis events generated, even among tennis enthusiasts. Objective Drive traffic to multiple local World TeamTennis matches for 9 different regional teams. Generate awareness of World TeamTennis brand. Focus on local market activity. Solution Launch a new integrated marketing effort Print: out-of-home, newspaper, direct mail, ticket brochures, etc. Broadcast: Agassi endorsed local radio, local TV Online: Website, e-mail, etc. On-premise: banners, event kiosks, promotions, etc. Results Please call to discuss. WESBITE LAUNCH OUTDOOR POSTERS 2 OF MANY OUTDOOR BILLBOARDS

Background

Billie Jean King’s World TeamTennis lacked the awareness and attendance levels that other formidable tennis events generated, even among tennis enthusiasts.

Objective

Drive traffic to multiple local World TeamTennis matches for 9 different regional teams.

Generate awareness of World TeamTennis brand.

Focus on local market activity.

Solution

Launch a new integrated marketing effort

Print: out-of-home, newspaper, direct mail, ticket brochures, etc.

Broadcast: Agassi endorsed local radio, local TV

Online: Website, e-mail, etc.

On-premise: banners, event kiosks, promotions, etc.

Results

Please call to discuss.

Comcast : Northwest Background Comcast largely unsuccessful in connecting with and converting college students to subscribe to Comcast services. Objective Increase Comcast penetration among college audience. Solution Take a total non-corporate approach to marketing Comcast by targeting them covertly. Harness a concept “art for commerce” and leverage contemporary artists to design a new Comcast ad campaign. Creative leveraged across posters, postcards and college newspaper ads. Results Please call to discuss. POSTCARD FLYER NEWSPAPER AD POSTER

Background

Comcast largely unsuccessful in connecting with and converting college students to subscribe to Comcast services.

Objective

Increase Comcast penetration among college audience.

Solution

Take a total non-corporate approach to marketing Comcast by targeting them covertly.

Harness a concept “art for commerce” and leverage contemporary artists to design a new Comcast ad campaign.

Creative leveraged across posters, postcards and college newspaper ads.

Results

Please call to discuss.

Dr Pepper Snapple Group : Hawaiian Punch Background Hawaiian Punch trademark flat to down. DPSG discovers HP trademark indexes high among African-Americans & Hispanics teens. Objective Increase sales and volume of HP among African-Americans and Hispanics. Solution Launch influencer-targeted product placement program relevant to urban teens. Limited clothing line created in partnership with Dao-Yi Chow at Mecca. Product placements with Snoop Dogg, Eminem, Dr Dre, Tha Liks, Omar Epps, etc. Street marketing: Posters, postcards, stickers, etc. Results Please call to discuss. The Liks featuring Pharrell Williams “ Best U Can” Loud Records STREET MARKETING POLE WRAPS STRATEGIC PARTNERSHIP WITH MECCA & CELEBRITY PRODUCT PLACEMENT 1 OF 3 MUSIC VIDEO PLACEMENTS

Background

Hawaiian Punch trademark flat to down. DPSG discovers HP trademark indexes high among African-Americans & Hispanics teens.

Objective

Increase sales and volume of HP among African-Americans and Hispanics.

Solution

Launch influencer-targeted product placement program relevant to urban teens.

Limited clothing line created in partnership with Dao-Yi Chow at Mecca.

Product placements with Snoop Dogg, Eminem, Dr Dre, Tha Liks, Omar Epps, etc.

Street marketing: Posters, postcards, stickers, etc.

Results

Please call to discuss.

Dr Pepper Snapple Group : Diet Rite Background Coca-Cola and Pepsi both launching mid-calorie cola offerings to market– ½ the calories of regular. Objective Blunt launch of Coke’s C2 and Pepsi’s Edge. Solution Re-launch reformulated Diet Rite– 7 flavors and made with Splenda brand sweetener– with 1/10th the spending of the competition. TV Print + sampling Publicity/PR Results Please call to discuss. IN-STORE SIGNAGE PUBLICITY TOUR TIED TO ZERO-G NATIONAL TV SPOT

Background

Coca-Cola and Pepsi both launching mid-calorie cola offerings to market– ½ the calories of regular.

Objective

Blunt launch of Coke’s C2 and Pepsi’s Edge.

Solution

Re-launch reformulated Diet Rite– 7 flavors and made with Splenda brand sweetener– with 1/10th the spending of the competition.

TV

Print + sampling

Publicity/PR

Results

Please call to discuss.

Comcast : Western Division Background Comcast sought to re-launch Business Services offering in wake of expanded coverage and increased competition. Objective Drive penetration of Comcast Business Services across expanded coverage areas. Increase awareness and consideration of Comcast Business Services among small & medium businesses. Solution Testimonial advertising effort, “Situation Critical. Solution: Comcast.” Launch integrated advertising effort: Broadcast: TV, radio, Print: Direct mail, magazines & newspaper Results Please call to discuss. DIRECT MAIL LETTER PACK + FLYER PRINT AD CAMPAIGN LOCAL TV

Background

Comcast sought to re-launch Business Services offering in wake of expanded coverage and increased competition.

Objective

Drive penetration of Comcast Business Services across expanded coverage areas.

Increase awareness and consideration of Comcast Business Services among small & medium businesses.

Solution

Testimonial advertising effort, “Situation Critical. Solution: Comcast.”

Launch integrated advertising effort:

Broadcast: TV, radio,

Print: Direct mail, magazines & newspaper

Results

Please call to discuss.

Dr Pepper Snapple Group : Sunkist Background Sunkist retains #1 orange segment but is slowly declining with competition from Coke & Pepsi. Objective Reverse sales decline. Create meaning for “Charged Experience” positioning provided by DPSG. Improve brand perception among 12-24 year-old audience. Solution Launch consumer promotion as brand campaign. Chance to win once-in-a-lifetime chance to work side-by-side with an expert: surfer, music video director, fashion designer, video gamer, astronaut, etc. Results Please call to discuss. ONLINE ADVERTISING & MICROSITE DEVELOPMENT PUBLICITY TOUR WITH BRYAN BARBER 1 OF 4 TV SPOTS

Background

Sunkist retains #1 orange segment but is slowly declining with competition from Coke & Pepsi.

Objective

Reverse sales decline.

Create meaning for “Charged Experience” positioning provided by DPSG.

Improve brand perception among 12-24 year-old audience.

Solution

Launch consumer promotion as brand campaign.

Chance to win once-in-a-lifetime chance to work side-by-side with an expert: surfer, music video director, fashion designer, video gamer, astronaut, etc.

Results

Please call to discuss.

Dial Corporation : Combat

Cadbury Schweppes : Schweppes