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Frank Addante's ATS Presentation

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Frank Addante, founder of The Rubicon Project, was asked to talk about the Future of Automated Trading at the ExchangeWire ATS conference in London, here is his presentation.

Frank Addante, founder of The Rubicon Project, was asked to talk about the Future of Automated Trading at the ExchangeWire ATS conference in London, here is his presentation.

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Frank Addante's ATS Presentation Frank Addante's ATS Presentation Presentation Transcript

  • WHAT IS THEFUTURE OFAUTOMATEDTRADING?@FrankAddante  
  • WE’RE NOTTHATBRILLIANT
  • THIS HAS BEEN DONE BEFORE FINANCE   TRAVEL   RETAIL   ADVERTISING   Premium   NEXT  AUTOMATION Mid  Market   N O W   Remnant   2007  -­‐  2012  
  • M I S S I O N   
 AUTOMATE BUYING &SELLING OFADVERTISING"
  • Agency2Publisher  
  • DON’T    BE  EVIL  
  • PUBLISHER MARKET HIGHLY FRAGMENTED comScore  6-­‐25   Total  Display  Ad   Share  of   Rank   Publisher   Impressions  (MM)   Display  Ads   6   Glam  Media   7,694   1.7%   7   ESPN   5,520   1.3%   3  Major  Segments   8   Turner  Digital   5,375   1.2%   9   eBay   4,505   1.0%   10   Amazon  Sites   4,108   0.9%   11   Viacom  Digital   3,536   0.8%   12   Weather  Channel,  The   2,205   0.5%   13   CBS  Interac[ve   2,142   0.5%   14   New  York  Times  Network   1,997   0.5%   15   Ganne^  Sites   1,951   0.4%   16   Fox  News  Digital  Network   1,912   0.4%   Facebook   comScore  6-­‐1000   17   DRUDGEREPORT.COM   1,874   0.4%   18   Comcast  Corpora[on   1,779   0.4%   19   PANDORA.COM   1,555   0.4%   20   NFL  Internet  Group   1,522   0.3%   21   Mevio  Network   1,516   0.3%   22   WildTangent  Media   1,467   0.3%   Yahoo!   23   MEDIATAKEOUT.COM   1,371   0.3%   24   TAGGED.COM   1,353   0.3%   25   Com  Enterprises  Inc.   1,281   0.3%   Long  Tail  (mostly   Google)  MicrosoE   AOL   Google  
  • SOLUTION: EASY, SAFE ACCESS @ SCALE
  • IT’S ALL AUTOMATION RTB DSP DON’T  focus on acronyms SSP PMP
  • MAKE IT EASIER TO SPEND IN DIGITAL Premium DO   automate Non- Guaranteed all inventory Remnant
  • automation no controlGPS DOESN’T DRIVE YOUR CAR FOR YOU
  • COMPUTERS SCARED PEOPLE C:> HUMAN: I WILL REPLACE YOU
  • THEY DIDN’T REPLACE PEOPLE
  • COMPUTERS NEED PEOPLE
  • NOT NEW: JUST BETTER, FASTER CHEAPER RTB HTTP COMPUTER PRIVATE ENFORCED MARKETPLACES SELLING RULES
  • A MORE POWERFUL WORLD BIG ALGO- 197,000 DECISIONS3 PETABYTES DATA DATA RITHMS PER AD650 MILLION UVS 1 MILLION TIMES PER SECOND REAL TIME CLOUD 16,000 CPU CORES 40+ GIGABITS DATA / SECOND
  • NEXT: GET TECH OUT OF THE MIDDLE
  • AND GET BUYER & SELLER TOGETHER DEAL ID" TECH UNDERNEATH
  • SUMMARY: AUTOMATION IS HAPPENING acronym confusion
  • WE’VE SEEN THIS STORY BEFORE WE’RE NOT THAT BRILLIANT FINANCE   TRAVEL   RETAIL   ADVERTISING   Premium   NEXT  AUTOMATION Mid  Market   N O W   Remnant   2007  -­‐  2012  
  • @FrankAddanteREAL TIME TRADING# 1   R E A C H   P L A T F O R M   A S   M E A S U R E D   B Y   C O M S C O R E