Transforming the Coca Cola Bottle at Turner Field, Atlanta GA July, 2009    &
The Assignment <ul><li>It was time to update a 13 year old iconic structure </li></ul><ul><li>Transform a landmark thirty ...
The Project <ul><li>After making its pitch the Freeman proposal was selected by Coca Cola from the 5 submissions it consid...
The Journey <ul><li>Freeman created a modular design made of steel </li></ul><ul><li>Each section was  pre-assembled in Te...
The Journey <ul><li>The sections would then wrapped to protect the structure and lighting elements in transport  </li></ul...
The Journey <ul><li>At the stadium the sections would be lifted and put in place by crane </li></ul><ul><li>The sections w...
The Result <ul><li>A dynamic 49+ foot bottle visible in the ballpark and from 2 highways </li></ul><ul><li>A daytime light...
A Successful Collaboration
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The Coca Cola Project

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The Creation and Lighting of a 49 Foot Coca Cola Bottle with LED Solutions in Atlanta, GA

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The Coca Cola Project

  1. 1. Transforming the Coca Cola Bottle at Turner Field, Atlanta GA July, 2009 &
  2. 2. The Assignment <ul><li>It was time to update a 13 year old iconic structure </li></ul><ul><li>Transform a landmark thirty eight foot tall bottle at Turner Field, home of the Atlanta Braves for Coca Cola </li></ul><ul><li>The new bottle had to respect the tradition of Coca Cola but also add the versatility of unique messaging and the ability to work in celebrations relating to a baseball game </li></ul><ul><li>The bottle would be visible both inside the ballpark and from the adjacent highways that pass by the ballpark </li></ul><ul><li>Freeman would handle the bottle’s design, structure, material specification and construction, but needed assistance with the creative lighting elements </li></ul><ul><li>Freeman called on DS&L to assist with lighting design, related electrical considerations, specifications & programming capabilities </li></ul>
  3. 3. The Project <ul><li>After making its pitch the Freeman proposal was selected by Coca Cola from the 5 submissions it considered </li></ul><ul><li>The result was a sustainable “green” solution providing the ability to change the programming of the lighting on the bottle </li></ul><ul><li>Dual lighting components would be incorporated into the solution </li></ul><ul><li>The first was a custom curved, fully programmable, daytime brightness, LED sign to conform to the contours of the label portion of the bottle </li></ul><ul><li>The second lighting element was designed to be a dusk to nighttime special effect lighting package </li></ul><ul><li>A wide variety of lighting shows could be programmed to run to change the entire look of the bottle and allow for lighting effects along the ribbed contours of the bottle </li></ul>
  4. 4. The Journey <ul><li>Freeman created a modular design made of steel </li></ul><ul><li>Each section was pre-assembled in Texas </li></ul><ul><li>DS&L pre-installed light fixtures at Freeman’s facility </li></ul>
  5. 5. The Journey <ul><li>The sections would then wrapped to protect the structure and lighting elements in transport </li></ul><ul><li>Sections would then be loaded on a flatbed for transport to Atlanta </li></ul>
  6. 6. The Journey <ul><li>At the stadium the sections would be lifted and put in place by crane </li></ul><ul><li>The sections would then be welded into place so as to be structurally secure to the elements </li></ul><ul><li>Final wiring connections and programming would then be made on site </li></ul>
  7. 7. The Result <ul><li>A dynamic 49+ foot bottle visible in the ballpark and from 2 highways </li></ul><ul><li>A daytime lighting solution via a fully programmable custom LED sign for the label section </li></ul><ul><li>A dusk to nighttime changing color light solution to illuminate the interior and ribbing of the bottle </li></ul>
  8. 8. A Successful Collaboration

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