These seminar materials have been prepared to be used in conjunction with a live demonstration and discussion of a variety of products readily available for use in the trade show and display industries. They are not meant to be an exhaustive resource of products available, but rather an introduction to those product types. These materials are also designed as an introduction to the effects and impact that different types of lighting can have on a display environment.
These materials cover:
The impact of lighting on a display;
Typical types of lamps used in displays;
Selecting the type of lighting you want for a particular display;
Readily available styles of portable fixtures for displays;
Electrical safety concerns in display environments;
Avoiding budgetary problems in connection with illuminating a display; and
Site issues that may impact the lighting of a display.
Companies spend billions of dollars each year preparing for and participating in trade shows and exhibitions. Careful attention is placed on the shows in which to participate, the location of the exhibit booth in the show hall, the size and design of the booth, the exact colors to be used in a booth, the type and content of graphics to be used, the type and color of carpeting to be used, what give-a-way item may be used to have a company remembered, who the best personnel are to represent a company and the selection of products to be displayed. All too often, illumination of the display space is the last item considered, if it is considered at all!
If truth be told, the placement, type and quality of lights selected for use in connection with an exhibit are the key elements in attracting an attendee to visit an exhibit space. Prove it to yourself. Go into an exhibit hall during a show and observe the difference between a booth with illumination and one without any lights. Next, compare a booth that has planned lighting to accent a particular area or generally illuminate an area to one that has just put lights in its space. The booth that has planned out its lighting will always be more pleasing and inviting and will usually have more traffic (many other factors obviously contribute to traffic at a booth as well).
Research shows that exhibitors have about 30 seconds to attract the attention of an attendee as he/she walks past a display. Typical ways to succeed in attracting this attention include: