Five tips for implementing social software in your library

Slide 1: Five tips to stop thinking and to start doing

Slide 2: Rob Coers  Internet trainer and consultant  The Netherlands  Worked in the (public) library sector  Working for the (public) library sector  www.robcoers.nl Internet Librarian International 2007 2

Slide 3: 3 Internet Librarian International 2007

Slide 4: What is this about?  Why social software in your library?  Commonly heard no’s and but’s  5 tips on how to address them Internet Librarian International 2007 4

Slide 5: Why social software in your library?  It doesn’t matter in what type of library you work  Public library  Academic library  School library  Corporate library  Special library (art, music, medical…) Internet Librarian International 2007 5

Slide 6: Why social software in your library?  It’s free  It’s easy  It’s practical  It’s about people  It’s about interaction! 6 Internet Librarian International 2007

Slide 7: Which software?  Weblogs 7 Internet Librarian International 2007

Slide 9: Which software?  Weblogs  RSS 9 Internet Librarian International 2007

Slide 11: Which software?  Weblogs  RSS  Photo sharing 11 Internet Librarian International 2007

Slide 13: Which software?  Weblogs  RSS  Photo sharing  Video sharing 13 Internet Librarian International 2007

Slide 15: Which software?  Weblogs  RSS  Photo sharing  Video sharing  Social bookmarking 15 Internet Librarian International 2007

Slide 17: Which software?  Weblogs  RSS  Photo sharing  Video sharing  Social bookmarking  Wikis 17 Internet Librarian International 2007

Slide 20: Which software?  Weblogs  RSS  Photo sharing  Video sharing  Social bookmarking  Wikis  Enriched library catalogs 20 Internet Librarian International 2007

Slide 23: Benefits of social software for you and your users  Vital, targeted information on their desktop (if they want*) as news happens Of course they want!  Saves time for your busy client / patron / user  Get in contact with people who share interests, both intern and extern  Supports learning and networking in any organization Internet Librarian International 2007 23

Slide 24: Benefits of social software for you and your users  Get solutions, answers to your “problems” in a fast and innovative way  A great chance to get rid of the zero-mistake- culture in organizations : encourages people to speak out  Syndicate your content for promotion  Get in-the-picture in your community 24 Internet Librarian International 2007

Slide 26: \"Skepticism has never founded empires, established principals, or changed the world's heart. The great doers in history have always been people of faith\". Edwin Hubbell, American clergyman 1814-1880 \"If only God would give me some clear sign! Like making a large deposit in my name at a Swiss bank”. Woody Allen

Slide 27: . . . And of all kind  Climate change  UFO’s  Medics  Evolutional theory  Computers  Tagging  Web 1.0  Web 2.0  Science  Reincarnation  Instant messaging  North Korea  Aromatherapy  Second Life  iPods  Loch Ness Monster  Friday the 13th  Web 8.0 Internet Librarian International 2007 27

Slide 28: Based on fear and ignorance 28 Internet Librarian International 2007

Slide 29: Commonly heard no’s and but’s “but we don’t have the tech know how”  “We don’t have the time to do it”  “We don’t have the money to buy it”  “Web 2.0 is a hype that will pass”  “But our users are not 2.0-ish”  “What if ‘they’ start to comment on us?”  “What if they take control of things?”  “I am afraid to expose myself”  “It’s threatening our IT security!”  Internet Librarian International 2007 29

Slide 30: Internet Librarian International 2007 30

Slide 31: 1. Training and teaching  Conduct short introductions for staff  23 Things (in English, Danish, German, Dutch, …) 31 Internet Librarian International 2007

Slide 33: 2. Focus on the positive people 1. 10 % trendsetters, early adaptors, leaders, US 2. 70% followers, want to be guided and open to hear your story 3. 20% oppose to everything what is new

Slide 34: 2. Focus on the positive people Leaders Opposers 10% 20% Followers 70% 34 Internet Librarian International 2007

Slide 35: 3. Speak of ROP instead of ROI  You can’t easily translate success into money  Return On Investment  Investment = minimal  Result = maximal  Return On Participation : measure conversations with tools like Feedburner and Technorati 35 Internet Librarian International 2007

Slide 38: 4. Make friends with IT  Often they don’t have a clue about social software  You don’t have to install software on the network  Social software is so easy to use 38 Internet Librarian International 2007

Slide 39: 5. Just do it  Build prototypes and prove users the benefit of it*  It’s sometimes better to ask for forgiveness than for permission Brian Matthews, 2007 39 Internet Librarian International 2007

Slide 41: What are YOUR tips?  Share them at the Library Success Wiki Internet Librarian International 2007 41

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