Unicorns and Tom BradyPicking Winning Founders<br />CONFIDENTIAL - DO NOT DISTRIBUTE<br />
<ul><li>Dedicated Seed Stage Fund
Sector Focus: Internet-enabled innovation
DNA:
Just Getting Started: </li></ul>2<br />CONFIDENTIAL - DO NOT DISTRIBUTE<br />
 3 Things We All Look For<br />CONFIDENTIAL - DO NOT DISTRIBUTE<br />Attractive <br />Market<br />Great Team<br />Winning ...
 But How To Evaluate Team?<br />CONFIDENTIAL - DO NOT DISTRIBUTE<br />
Data From Academics<br />CONFIDENTIAL - DO NOT DISTRIBUTE<br />
More Quick Data<br />Age of founders<br />Education / Background<br />Experience<br />Thanks to Kevin Kwok!<br />Source: B...
Age of Founders<br />CONFIDENTIAL - DO NOT DISTRIBUTE<br />Vast Majority of Founders Under 35<br />Source: Business Inside...
Most Aren’t College Dropouts<br />CONFIDENTIAL - DO NOT DISTRIBUTE<br />
Backgrounds of Founders<br />Source: Business Insider<br />Note: International companies were excluded from this analysis....
Unicorns<br />CONFIDENTIAL - DO NOT DISTRIBUTE<br /><ul><li>Repeat entrepreneur with previous success
Motivated enough to still work their butts off
Targeting a market they understand and have an unfair advantage</li></ul>But ask yourself: Why am I seeing this deal?<br /...
#199 draft pick
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Unicorns and tom brady

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The most important factor in selecting early stage investments is the team. But how does one evaluate a team without years of experience and pattern recognition? Some data and tips to guide the new and aspiring angel investor.

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  • A little bit about me…
  • Three things we all look for Market and product is somewhat easier to evaluate. But teams are more murky
  • Institutional investors look at a lot of things. Background, references from who they know, etc Usually comes down to gut. Gut isn’t bad, it comes from pattern recognition. But how do you get pattern reco if you are just starting out?
  • Let me touch on a few interesting data sources that might help guide a new angel 50 VC’s, 86 investments Fascinating. Unstructured “gut feel” interviews are used widely and a poor indicators Hypothetical discussions are poor indicators. “what are you going to do in X, Y, Z scenarios”? Read the research, or the book which gives concrete guidelines to evaluating people, doing reference calls, etc.
  • More data. Took a sample of “successful” companies from SAI top 100 Similar study done by David Lee at SV Angel with their portfolio Note – any loose conclusions are only for Digital Media / Internet space (including ad tech). My area of focus, but not the only way to invest
  • This was the age of the founders when they started their companies20% 25 or under About 2/3 are under 25
  • Most aren’t college dropouts Many have graduate degrees This was surprising. Many founders did not have technical backgrounds. (but most founding teams did) MBA’s get a bad rap. But they are well represented among this sample
  • More than half were first time founders A small percent were “inexperienced” Rob Kalin – founder of Etsy. Was a furniture designer. Almost half were “experienced” first time founders. Guys like Brian Halligan who had leadership roles at startups or relevant companies but had never been “the man” (although he is the man now) A big chunk are repeat entrepreneurs. But only a small % are what I’d call “repeat winners”. Guys who’ve built a company to meaningful scale and had a successful exit. Most are more like Drew Houston at Dropbox. They founded something, but never had a big win.
  • So, what are some things to take away from this data? There is an obvious profile that everyone wants to back.
  • Another profile that is attractive is something my partner Lee calls “Tom Brady” entrepreneurs
  • Some of the best companies are founded by people with very little experience. What to make of them? Authentic – serving an authentic need that they see that others miss. Young entrepreneurs are great here because a) they see what you don’t b) they see the future better What you lose in experience, you can make up for with creativity and hustle. In the way they design products, the way they do marketing and PR, etc. Not sure if Matt Lauzon is here – definition of hustle. Getting meetings with VC’s, cold calling his CTO from a company that had just been acquired, etc
  • Best due diligence is to be able to watch an entrepreneur execute over time. Kind of like watching the patriots practice
  • Best way is to get embedded into the startup ecosystem. It’s not that hard. Many of the angels and speakers here were not plugged in 1 year ago. Helps with both seeing movies and doing DD Go to WebInno, others. See my hitchhiker’s guide
  • It’s true. We have a privilege to be sharing space with the great entrepreneurs of tomorrow A huge portion of top entrepreneurs spend time here It’s only getting better – more companies getting to scale – HubSpot, CSN, others that are filled with Tom Brady’s
  • Unicorns and tom brady

    1. 1. Unicorns and Tom BradyPicking Winning Founders<br />CONFIDENTIAL - DO NOT DISTRIBUTE<br />
    2. 2. <ul><li>Dedicated Seed Stage Fund
    3. 3. Sector Focus: Internet-enabled innovation
    4. 4. DNA:
    5. 5. Just Getting Started: </li></ul>2<br />CONFIDENTIAL - DO NOT DISTRIBUTE<br />
    6. 6. 3 Things We All Look For<br />CONFIDENTIAL - DO NOT DISTRIBUTE<br />Attractive <br />Market<br />Great Team<br />Winning Product<br />
    7. 7. But How To Evaluate Team?<br />CONFIDENTIAL - DO NOT DISTRIBUTE<br />
    8. 8. Data From Academics<br />CONFIDENTIAL - DO NOT DISTRIBUTE<br />
    9. 9. More Quick Data<br />Age of founders<br />Education / Background<br />Experience<br />Thanks to Kevin Kwok!<br />Source: Business Insider<br />Note: International companies were excluded from this analysis. Square and AirBnB were added to the dataset<br />
    10. 10. Age of Founders<br />CONFIDENTIAL - DO NOT DISTRIBUTE<br />Vast Majority of Founders Under 35<br />Source: Business Insider<br />Note: International companies were excluded from this analysis. Square and AirBnB were added to the dataset<br />
    11. 11. Most Aren’t College Dropouts<br />CONFIDENTIAL - DO NOT DISTRIBUTE<br />
    12. 12. Backgrounds of Founders<br />Source: Business Insider<br />Note: International companies were excluded from this analysis. Square and AirBnB were added to the dataset<br />
    13. 13. Unicorns<br />CONFIDENTIAL - DO NOT DISTRIBUTE<br /><ul><li>Repeat entrepreneur with previous success
    14. 14. Motivated enough to still work their butts off
    15. 15. Targeting a market they understand and have an unfair advantage</li></ul>But ask yourself: Why am I seeing this deal?<br /><ul><li>Played zero NCAA games his first 2 years at Michigan
    16. 16. #199 draft pick
    17. 17. Backup to Drew Bledsoe</li></li></ul><li>Tom Brady Entrepreneurs<br />CONFIDENTIAL - DO NOT DISTRIBUTE<br /><ul><li>Seen the playbook of success
    18. 18. Ambition / something to prove
    19. 19. Patience for excellence
    20. 20. Played zero NCAA games his first 2 years at Michigan
    21. 21. Backup to Brian Griese
    22. 22. #199 draft pick
    23. 23. Backup to Drew Bledsoe</li></li></ul><li>How To Evaluate Young First Timers?<br />CONFIDENTIAL - DO NOT DISTRIBUTE<br />Authentic<br />Creative<br />Hustle<br />
    24. 24. Invest in Movies, Not Snapshots<br />CONFIDENTIAL - DO NOT DISTRIBUTE<br />
    25. 25. Get Embedded in the Startup Scene<br />CONFIDENTIAL - DO NOT DISTRIBUTE<br />
    26. 26. CONFIDENTIAL - DO NOT DISTRIBUTE<br />Closing Thought<br />The Next Great Entrepreneur Is HERE!<br /><ul><li>20% of Digital 100 founders went to school around BOS!
    27. 27. Don’t let them slip through the cracks!</li></ul>Note: School data includes both undergraduate and graduate studies<br />
    28. 28. Good Luck!<br />CONFIDENTIAL - DO NOT DISTRIBUTE<br />@robgo<br />www.robgo.org<br />www.nextviewventures.com<br />

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