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Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
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Northside MIBOR Technology Presentation

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Panel discussion at the Northside MIBOR meeting on March 9, 2011.

Panel discussion at the Northside MIBOR meeting on March 9, 2011.

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  • 1. Today&apos;s Technology:Discussion on Blogging, LinkedIn, Marketing and, Technology<br />NorthsideMIBOR<br />March 9, 2011<br />
  • 2. Is Your Web Presence a GEM?<br />Presented by:<br />Julie Kiffmeyer<br />Internet Marketing Consultant<br />March 9, 2011<br />Is Your Website a GEM?<br />Julie KiffmeyerInternet Marketing Consultant<br />Indianapolis, IN<br />
  • 3. Is Your Web Presence a GEM?<br />G – Goal Oriented<br />E – Effective<br />M - Measured<br />
  • 4. Is Your Web Presence a GEM?<br />With….<br />255 Million Websites<br />1.97 Billion Internet Users<br />152 Million Blogs<br />600 Million People on Facebook<br />2 Billion videos watched on YouTube / day<br />… How Do You Stand Out?<br />
  • 5. Goals –Effective – Measure<br />What are your GOALS?<br /><ul><li>Transactions
  • 6. Lead Generation
  • 7. Branding/Education
  • 8. Relationship Building
  • 9. Membership Registration
  • 10. Viral Marketing</li></ul>S – specific<br />M – measurable<br />A – actionable<br />R – realistic<br />T – timely<br />
  • 11. Goals – Effective – Measure<br />Is your Web Presence Effective in Meeting Your Goals<br />Marketing Strategy<br />Search Strategy<br />Conversion<br />Target Audience<br />Testing<br />
  • 12. Measure and Refine<br />Website Statistics<br />Conversion Rates<br />Closed Business<br />Sales Volume<br />Goals – Effective – Measure<br />
  • 13. Is Your Web Presence a GEM?<br />G – Goal Oriented<br />E – Effective<br />M - Measured<br />… How Do You Stand Out?<br />
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  • 34. Facebook [components]<br />Page<br />Profile<br />Group<br />LEVERAGING SOCIAL MEDIA<br />
  • 35. Facebook Insights<br /><ul><li>Page views
  • 36. Unique views
  • 37. Fans
  • 38. New Fans
  • 39. Removed Fans
  • 40. Wall Posts
  • 41. Photo views
  • 42. Video/Audio Plays</li></li></ul><li>Case Study [Martell Home Builders]<br />Customer-Centric Strategy<br /><ul><li>Started SM 1 hr/day in May 2007
  • 43. GPS tracking in trucks with Google Maps
  • 44. YouTube videos sharing employee stories
  • 45. Weekly project photos for clients
  • 46. Fresh blog content</li></ul>Results:<br /><ul><li>Homes sold in 2007: 16
  • 47. Homes sold in 2008: 40
  • 48. Homes sold in 2009: 100
  • 49. Percentage of home sold direct to consumer – 80%</li></ul>31 | Facebook<br />LEVERAGING SOCIAL MEDIA<br />
  • 50. Publish interesting and relevant content!<br />1<br />Media-Rich &amp; Share-worthy <br />content creation<br />
  • 51. Media Rich &amp; Share-Worthy <br />
  • 52. Media Rich &amp; Share-Worthy <br />34 | Facebook<br />LEVERAGING SOCIAL MEDIA<br />
  • 53.
  • 54. 2<br />Buy a Flip Camera <br />(Yes, Seriously)<br />
  • 55. Flip Camera [inspiration]<br />Create your Videos<br /><ul><li>Virtual Tours
  • 56. Customer Testimonials
  • 57. Training Videos
  • 58. Local Area/Event Videos
  • 59. Photo Montage set to music</li></ul>37 | Facebook<br />LEVERAGING SOCIAL MEDIA<br />
  • 60. 6<br />Manage Your Friends<br />
  • 61. Managing Friends<br />Easily organize your friends in logical groups (friends, family, coworkers, etc)<br />You can assign friends to more than one group. Lists are private.<br />
  • 62. Managing Friends<br />Lists allow you to easily manage custom privacy level <br />Note: If you assign a friend to more than one list, FB will default to the most restrictive privacy setting<br />40 | Facebook<br />LEVERAGING SOCIAL MEDIA<br />
  • 63. 7<br />Share and Endorse<br />yourself &amp; others<br />
  • 64.
  • 65. Helping you make it easy [topics]<br /><ul><li>Golf Courses
  • 66. Coffee Shops
  • 67. Resource Lists
  • 68. Local and Community News
  • 69. Events &amp; Festivals
  • 70. How to Topics
  • 71. Reviews
  • 72. Real Estate News
  • 73. Mortgage News
  • 74. Home Buyer/Seller Tips
  • 75. Loan Programs
  • 76. Builder Profiles
  • 77. Testimonials
  • 78. Moving with Pets
  • 79. Utility/Street Maintenance
  • 80. Places to Shop
  • 81. Pest Control
  • 82. Local Zoo
  • 83. Design Trends
  • 84. Interview Someone
  • 85. Second Homes
  • 86. Real Estate Laws
  • 87. Parks
  • 88. Art
  • 89. Home Safety
  • 90. Crime
  • 91. Property Taxes
  • 92. Low Cost Area Activities
  • 93. Senior Housing
  • 94. Local Businesses
  • 95. Historic Buildings
  • 96. Home Owners Insurance
  • 97. Gardening
  • 98. Home Decorating
  • 99. Foreclosure
  • 100. Energy Conservation
  • 101. Transportation &amp; Parking
  • 102. Schools
  • 103. Churches
  • 104. Daycare
  • 105. Recycling Programs</li></ul>43 | Facebook<br />LEVERAGING SOCIAL MEDIA<br />
  • 106. Participation &amp; Conversation<br />44 | Facebook<br />LEVERAGING SOCIAL MEDIA<br />
  • 107. Online Testimonials [believability]<br />Make testimonials believable<br /><ul><li>Utilize photos
  • 108. Scan written signature
  • 109. Online audio
  • 110. Scan hand written letters or postcards
  • 111. Online video</li></ul>45 | Facebook<br />LEVERAGING SOCIAL MEDIA<br />
  • 112. Mobile Applications on-the-go networking<br />8<br />Take Shortcuts<br />
  • 113. 10<br />Social Media Integration<br />
  • 114. Blogging<br />By Cindy in Indy<br />
  • 115. Why Blog<br />Generates Leads – it positions you as the expert.<br />It’s FREE – only cost is your time.<br />Forces you to know your market<br />How many active listings are there in Fishers<br />How many sold this month<br />What are the average DOM and $/sq ft<br />
  • 116. What are the components of a Blog<br />First sentence is Google Rich…be sure it matches the title.<br />Links (sprinkled)<br />Signature with call to action<br />Pictures to break up the words<br />Istock<br />Microsoft clip art<br />Your camera<br />
  • 117. What to Blog About<br />Neighborhoods<br />Local Market Reports for the month or quarter<br />Community Events<br />Hot Spots<br />Why they should use you<br />Guest Bloggers (Lender, Inspector)<br />
  • 118. How to get Started<br />Active Rain<br />See what blogging is<br />Education<br />Relationships/Referrals<br />WordPress<br />If Keller Williams, you can use Eagency<br />Call Cindy; I will spend 30 minutes with you giving you the basics training for Active Rain<br />

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