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Northside MIBOR Technology Presentation

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Panel discussion at the Northside MIBOR meeting on March 9, 2011.

Panel discussion at the Northside MIBOR meeting on March 9, 2011.

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  • 1. Today's Technology:Discussion on Blogging, LinkedIn, Marketing and, Technology
    NorthsideMIBOR
    March 9, 2011
  • 2. Is Your Web Presence a GEM?
    Presented by:
    Julie Kiffmeyer
    Internet Marketing Consultant
    March 9, 2011
    Is Your Website a GEM?
    Julie KiffmeyerInternet Marketing Consultant
    Indianapolis, IN
  • 3. Is Your Web Presence a GEM?
    G – Goal Oriented
    E – Effective
    M - Measured
  • 4. Is Your Web Presence a GEM?
    With….
    255 Million Websites
    1.97 Billion Internet Users
    152 Million Blogs
    600 Million People on Facebook
    2 Billion videos watched on YouTube / day
    … How Do You Stand Out?
  • 5. Goals –Effective – Measure
    What are your GOALS?
    • Transactions
    • 6. Lead Generation
    • 7. Branding/Education
    • 8. Relationship Building
    • 9. Membership Registration
    • 10. Viral Marketing
    S – specific
    M – measurable
    A – actionable
    R – realistic
    T – timely
  • 11. Goals – Effective – Measure
    Is your Web Presence Effective in Meeting Your Goals
    Marketing Strategy
    Search Strategy
    Conversion
    Target Audience
    Testing
  • 12. Measure and Refine
    Website Statistics
    Conversion Rates
    Closed Business
    Sales Volume
    Goals – Effective – Measure
  • 13. Is Your Web Presence a GEM?
    G – Goal Oriented
    E – Effective
    M - Measured
    … How Do You Stand Out?
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
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  • 21.
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  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
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  • 30.
  • 31.
  • 32.
  • 33.
  • 34. Facebook [components]
    Page
    Profile
    Group
    LEVERAGING SOCIAL MEDIA
  • 35. Facebook Insights
  • Case Study [Martell Home Builders]
    Customer-Centric Strategy
    • Started SM 1 hr/day in May 2007
    • 43. GPS tracking in trucks with Google Maps
    • 44. YouTube videos sharing employee stories
    • 45. Weekly project photos for clients
    • 46. Fresh blog content
    Results:
    • Homes sold in 2007: 16
    • 47. Homes sold in 2008: 40
    • 48. Homes sold in 2009: 100
    • 49. Percentage of home sold direct to consumer – 80%
    31 | Facebook
    LEVERAGING SOCIAL MEDIA
  • 50. Publish interesting and relevant content!
    1
    Media-Rich & Share-worthy
    content creation
  • 51. Media Rich & Share-Worthy
  • 52. Media Rich & Share-Worthy
    34 | Facebook
    LEVERAGING SOCIAL MEDIA
  • 53.
  • 54. 2
    Buy a Flip Camera
    (Yes, Seriously)
  • 55. Flip Camera [inspiration]
    Create your Videos
    • Virtual Tours
    • 56. Customer Testimonials
    • 57. Training Videos
    • 58. Local Area/Event Videos
    • 59. Photo Montage set to music
    37 | Facebook
    LEVERAGING SOCIAL MEDIA
  • 60. 6
    Manage Your Friends
  • 61. Managing Friends
    Easily organize your friends in logical groups (friends, family, coworkers, etc)
    You can assign friends to more than one group. Lists are private.
  • 62. Managing Friends
    Lists allow you to easily manage custom privacy level
    Note: If you assign a friend to more than one list, FB will default to the most restrictive privacy setting
    40 | Facebook
    LEVERAGING SOCIAL MEDIA
  • 63. 7
    Share and Endorse
    yourself & others
  • 64.
  • 65. Helping you make it easy [topics]
    43 | Facebook
    LEVERAGING SOCIAL MEDIA
  • 106. Participation & Conversation
    44 | Facebook
    LEVERAGING SOCIAL MEDIA
  • 107. Online Testimonials [believability]
    Make testimonials believable
    • Utilize photos
    • 108. Scan written signature
    • 109. Online audio
    • 110. Scan hand written letters or postcards
    • 111. Online video
    45 | Facebook
    LEVERAGING SOCIAL MEDIA
  • 112. Mobile Applications on-the-go networking
    8
    Take Shortcuts
  • 113. 10
    Social Media Integration
  • 114. Blogging
    By Cindy in Indy
  • 115. Why Blog
    Generates Leads – it positions you as the expert.
    It’s FREE – only cost is your time.
    Forces you to know your market
    How many active listings are there in Fishers
    How many sold this month
    What are the average DOM and $/sq ft
  • 116. What are the components of a Blog
    First sentence is Google Rich…be sure it matches the title.
    Links (sprinkled)
    Signature with call to action
    Pictures to break up the words
    Istock
    Microsoft clip art
    Your camera
  • 117. What to Blog About
    Neighborhoods
    Local Market Reports for the month or quarter
    Community Events
    Hot Spots
    Why they should use you
    Guest Bloggers (Lender, Inspector)
  • 118. How to get Started
    Active Rain
    See what blogging is
    Education
    Relationships/Referrals
    WordPress
    If Keller Williams, you can use Eagency
    Call Cindy; I will spend 30 minutes with you giving you the basics training for Active Rain