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Today's Technology:Discussion on Blogging, LinkedIn, Marketing and, Technology<br />NorthsideMIBOR<br />March 9, 2011<br />
Is Your Web Presence a GEM?<br />Presented by:<br />Julie Kiffmeyer<br />Internet Marketing Consultant<br />March 9, 2011<...
Is Your Web Presence a GEM?<br />G – Goal Oriented<br />E – Effective<br />M - Measured<br />
Is Your Web Presence a GEM?<br />With….<br />255 Million Websites<br />1.97 Billion Internet Users<br />152 Million Blogs<...
Goals –Effective – Measure<br />What are your GOALS?<br /><ul><li>Transactions
Lead Generation
Branding/Education
Relationship Building
Membership Registration
Viral Marketing</li></ul>S – specific<br />M – measurable<br />A – actionable<br />R – realistic<br />T – timely<br />
Goals – Effective – Measure<br />Is your Web Presence Effective in Meeting Your Goals<br />Marketing Strategy<br />Search ...
Measure and Refine<br />Website Statistics<br />Conversion Rates<br />Closed Business<br />Sales Volume<br />Goals – Effec...
Is Your Web Presence a GEM?<br />G – Goal Oriented<br />E – Effective<br />M - Measured<br />… How Do You Stand Out?<br />
Facebook [components]<br />Page<br />Profile<br />Group<br />LEVERAGING SOCIAL MEDIA<br />
Facebook Insights<br /><ul><li>Page views
Unique views
Fans
New Fans
Removed Fans
Wall Posts
Photo views
Video/Audio Plays</li></li></ul><li>Case Study [Martell Home Builders]<br />Customer-Centric Strategy<br /><ul><li>Started...
GPS tracking in trucks with Google Maps
YouTube videos sharing employee stories
Weekly project photos for clients
Fresh blog content</li></ul>Results:<br /><ul><li>Homes sold in 2007: 16
Homes sold in 2008: 40
Homes sold in 2009: 100
Percentage of home sold direct to consumer – 80%</li></ul>31  |  Facebook<br />LEVERAGING SOCIAL MEDIA<br />
Publish interesting and relevant content!<br />1<br />Media-Rich & Share-worthy <br />content creation<br />
Media Rich & Share-Worthy <br />
Media Rich & Share-Worthy <br />34  |  Facebook<br />LEVERAGING SOCIAL MEDIA<br />
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Northside MIBOR Technology Presentation

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Panel discussion at the Northside MIBOR meeting on March 9, 2011.

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  1. 1. Today's Technology:Discussion on Blogging, LinkedIn, Marketing and, Technology<br />NorthsideMIBOR<br />March 9, 2011<br />
  2. 2. Is Your Web Presence a GEM?<br />Presented by:<br />Julie Kiffmeyer<br />Internet Marketing Consultant<br />March 9, 2011<br />Is Your Website a GEM?<br />Julie KiffmeyerInternet Marketing Consultant<br />Indianapolis, IN<br />
  3. 3. Is Your Web Presence a GEM?<br />G – Goal Oriented<br />E – Effective<br />M - Measured<br />
  4. 4. Is Your Web Presence a GEM?<br />With….<br />255 Million Websites<br />1.97 Billion Internet Users<br />152 Million Blogs<br />600 Million People on Facebook<br />2 Billion videos watched on YouTube / day<br />… How Do You Stand Out?<br />
  5. 5. Goals –Effective – Measure<br />What are your GOALS?<br /><ul><li>Transactions
  6. 6. Lead Generation
  7. 7. Branding/Education
  8. 8. Relationship Building
  9. 9. Membership Registration
  10. 10. Viral Marketing</li></ul>S – specific<br />M – measurable<br />A – actionable<br />R – realistic<br />T – timely<br />
  11. 11. Goals – Effective – Measure<br />Is your Web Presence Effective in Meeting Your Goals<br />Marketing Strategy<br />Search Strategy<br />Conversion<br />Target Audience<br />Testing<br />
  12. 12. Measure and Refine<br />Website Statistics<br />Conversion Rates<br />Closed Business<br />Sales Volume<br />Goals – Effective – Measure<br />
  13. 13. Is Your Web Presence a GEM?<br />G – Goal Oriented<br />E – Effective<br />M - Measured<br />… How Do You Stand Out?<br />
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  34. 34. Facebook [components]<br />Page<br />Profile<br />Group<br />LEVERAGING SOCIAL MEDIA<br />
  35. 35. Facebook Insights<br /><ul><li>Page views
  36. 36. Unique views
  37. 37. Fans
  38. 38. New Fans
  39. 39. Removed Fans
  40. 40. Wall Posts
  41. 41. Photo views
  42. 42. Video/Audio Plays</li></li></ul><li>Case Study [Martell Home Builders]<br />Customer-Centric Strategy<br /><ul><li>Started SM 1 hr/day in May 2007
  43. 43. GPS tracking in trucks with Google Maps
  44. 44. YouTube videos sharing employee stories
  45. 45. Weekly project photos for clients
  46. 46. Fresh blog content</li></ul>Results:<br /><ul><li>Homes sold in 2007: 16
  47. 47. Homes sold in 2008: 40
  48. 48. Homes sold in 2009: 100
  49. 49. Percentage of home sold direct to consumer – 80%</li></ul>31 | Facebook<br />LEVERAGING SOCIAL MEDIA<br />
  50. 50. Publish interesting and relevant content!<br />1<br />Media-Rich & Share-worthy <br />content creation<br />
  51. 51. Media Rich & Share-Worthy <br />
  52. 52. Media Rich & Share-Worthy <br />34 | Facebook<br />LEVERAGING SOCIAL MEDIA<br />
  53. 53.
  54. 54. 2<br />Buy a Flip Camera <br />(Yes, Seriously)<br />
  55. 55. Flip Camera [inspiration]<br />Create your Videos<br /><ul><li>Virtual Tours
  56. 56. Customer Testimonials
  57. 57. Training Videos
  58. 58. Local Area/Event Videos
  59. 59. Photo Montage set to music</li></ul>37 | Facebook<br />LEVERAGING SOCIAL MEDIA<br />
  60. 60. 6<br />Manage Your Friends<br />
  61. 61. Managing Friends<br />Easily organize your friends in logical groups (friends, family, coworkers, etc)<br />You can assign friends to more than one group. Lists are private.<br />
  62. 62. Managing Friends<br />Lists allow you to easily manage custom privacy level <br />Note: If you assign a friend to more than one list, FB will default to the most restrictive privacy setting<br />40 | Facebook<br />LEVERAGING SOCIAL MEDIA<br />
  63. 63. 7<br />Share and Endorse<br />yourself & others<br />
  64. 64.
  65. 65. Helping you make it easy [topics]<br /><ul><li>Golf Courses
  66. 66. Coffee Shops
  67. 67. Resource Lists
  68. 68. Local and Community News
  69. 69. Events & Festivals
  70. 70. How to Topics
  71. 71. Reviews
  72. 72. Real Estate News
  73. 73. Mortgage News
  74. 74. Home Buyer/Seller Tips
  75. 75. Loan Programs
  76. 76. Builder Profiles
  77. 77. Testimonials
  78. 78. Moving with Pets
  79. 79. Utility/Street Maintenance
  80. 80. Places to Shop
  81. 81. Pest Control
  82. 82. Local Zoo
  83. 83. Design Trends
  84. 84. Interview Someone
  85. 85. Second Homes
  86. 86. Real Estate Laws
  87. 87. Parks
  88. 88. Art
  89. 89. Home Safety
  90. 90. Crime
  91. 91. Property Taxes
  92. 92. Low Cost Area Activities
  93. 93. Senior Housing
  94. 94. Local Businesses
  95. 95. Historic Buildings
  96. 96. Home Owners Insurance
  97. 97. Gardening
  98. 98. Home Decorating
  99. 99. Foreclosure
  100. 100. Energy Conservation
  101. 101. Transportation & Parking
  102. 102. Schools
  103. 103. Churches
  104. 104. Daycare
  105. 105. Recycling Programs</li></ul>43 | Facebook<br />LEVERAGING SOCIAL MEDIA<br />
  106. 106. Participation & Conversation<br />44 | Facebook<br />LEVERAGING SOCIAL MEDIA<br />
  107. 107. Online Testimonials [believability]<br />Make testimonials believable<br /><ul><li>Utilize photos
  108. 108. Scan written signature
  109. 109. Online audio
  110. 110. Scan hand written letters or postcards
  111. 111. Online video</li></ul>45 | Facebook<br />LEVERAGING SOCIAL MEDIA<br />
  112. 112. Mobile Applications on-the-go networking<br />8<br />Take Shortcuts<br />
  113. 113. 10<br />Social Media Integration<br />
  114. 114. Blogging<br />By Cindy in Indy<br />
  115. 115. Why Blog<br />Generates Leads – it positions you as the expert.<br />It’s FREE – only cost is your time.<br />Forces you to know your market<br />How many active listings are there in Fishers<br />How many sold this month<br />What are the average DOM and $/sq ft<br />
  116. 116. What are the components of a Blog<br />First sentence is Google Rich…be sure it matches the title.<br />Links (sprinkled)<br />Signature with call to action<br />Pictures to break up the words<br />Istock<br />Microsoft clip art<br />Your camera<br />
  117. 117. What to Blog About<br />Neighborhoods<br />Local Market Reports for the month or quarter<br />Community Events<br />Hot Spots<br />Why they should use you<br />Guest Bloggers (Lender, Inspector)<br />
  118. 118. How to get Started<br />Active Rain<br />See what blogging is<br />Education<br />Relationships/Referrals<br />WordPress<br />If Keller Williams, you can use Eagency<br />Call Cindy; I will spend 30 minutes with you giving you the basics training for Active Rain<br />
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