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Launching Ruby on Rails projects: A checklist
 

Launching Ruby on Rails projects: A checklist

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Summary

A collection of best practices and lessons learned for launching your next Rails application.

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The big product launch is approaching for your shiny new application and you’re scrambling to fix last minute bugs and work out the kinks. Deep down, you have this suspicious feeling that you’re forgetting something important. Whether it’s your first or your twentieth time that you’ve launched an application, it’s almost guaranteed that there are things that will get overlooked.

In this talk, Robby Russell, a partner and the Chief Evangelist at Planet Argon will walk the audience through his team’s Project Launch checklist, which has evolved through several years of designing, developing, and deploying web applications. Robby will share his experiences and outline a collection of best practices such as; keeping your project releasable at all times, managing staging and production environments, bootstrapping your application for SEO and analytics/conversion tracking, preparing for the unexpected, and most importantly… making sure your clients are ready for the bumpy ride.

Robby’s goal is to share from the hard lessons that his team has experienced over the years and provide you with some ideas to walk away with you. As you’ll learn, it’s never too early to start preparing an application for the big launch.

This topic will be presented by Robby Russell

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    Launching Ruby on Rails projects: A checklist Launching Ruby on Rails projects: A checklist Presentation Transcript

    • Launching Ruby on Rails Applications A CHECKLIST Friday, July 24, 2009
    • Launching Ruby on Rails Applications A CHECKLIST Thanks Mark! Friday, July 24, 2009
    • Launching Ruby on Rails Applications A CHECKLIST Friday, July 24, 2009
    • Launching Ruby on Rails Applications A CHECKLIST Friday, July 24, 2009
    • Launching Ruby on Rails Applications A CHECKLIST Friday, July 24, 2009
    • Launching Ruby on Rails Applications A CHECKLIST From our team at Planet Argon, direct to you Friday, July 24, 2009
    • Launching Ruby on Rails Applications A CHECKLIST Best Practices for prepping your launch pad Friday, July 24, 2009
    • Launching Ruby on Rails Applications Friday, July 24, 2009
    • Launching Ruby on Rails Applications HOSTING Friday, July 24, 2009
    • Launching Ruby on Rails Applications SEARCH ENGINES HOSTING Friday, July 24, 2009
    • Launching Ruby on Rails Applications DATA HARVESTING SEARCH ENGINES HOSTING Friday, July 24, 2009
    • Launching Ruby on Rails Applications FEEDBACK DATA HARVESTING SEARCH ENGINES HOSTING Friday, July 24, 2009
    • Launching Ruby on Rails Applications EXCEPTIONS FEEDBACK DATA HARVESTING SEARCH ENGINES HOSTING Friday, July 24, 2009
    • Launching Ruby on Rails Applications PERFORMANCE EXCEPTIONS FEEDBACK DATA HARVESTING SEARCH ENGINES HOSTING Friday, July 24, 2009
    • Launching Ruby on Rails Applications CLIENTS PERFORMANCE EXCEPTIONS FEEDBACK DATA HARVESTING SEARCH ENGINES HOSTING Friday, July 24, 2009
    • Launching Ruby on Rails Applications CLIENTS PERFORMANCE EXCEPTIONS FEEDBACK DATA HARVESTING SEARCH ENGINES HOSTING Have your cake and eat it too! Friday, July 24, 2009
    • CHECK YOUR LIST Launching Ruby on Rails Applications Checklist Watch for it on my blog: http://robbyonrails.com Friday, July 24, 2009
    • Friday, July 24, 2009
    • 1200+ respondents More information at http://rails-hosting.com Friday, July 24, 2009
    • Before we begin... Friday, July 24, 2009
    • Working on your first Rails project? Friday, July 24, 2009
    • Have you launched at least one Rails app? Friday, July 24, 2009
    • Have you launched at least one Rails app? 2-5 Rails apps? Friday, July 24, 2009
    • Have you launched at least one Rails app? 2-5 Rails apps? more than 5? Friday, July 24, 2009
    • SURVEY SAYS... Q. How many Ruby on Rails None applications 4% 1 10% have you 5+ deployed? 38% 1-5 47% Friday, July 24, 2009
    • Don’t wait until the last minute! Friday, July 24, 2009
    • lots of topics project management interaction design development hosting tracking errors visual design planning testing code user feedback public relations browser testing client management marketing quality assurance search engine optimization data harvesting teamwork brainstorming etc. Friday, July 24, 2009
    • lots of topics project management interaction design development hosting tracking errors visual design planning testing code user feedback public relations browser testing client management marketing quality assurance search engine optimization data harvesting teamwork brainstorming etc. Friday, July 24, 2009
    • Launching Ruby on Rails Applications Hosting Friday, July 24, 2009
    • Automate Deployments Friday, July 24, 2009
    • CHECK YOUR LIST Create reusable tasks to release new versions of the application. Friday, July 24, 2009
    • SURVEY SAYS... Q. Do you use an automated deployment No tool? 23% Yes 77% Friday, July 24, 2009
    • That means nearly one in four are still... Friday, July 24, 2009
    • That means nearly one in four are still... Manually uploading source code via FTP or SFTP Friday, July 24, 2009
    • That means nearly one in four are still... Manually uploading source code via FTP or SFTP SSHing into the server Friday, July 24, 2009
    • That means nearly one in four are still... Manually uploading source code via FTP or SFTP SSHing into the server Manually running migrations Friday, July 24, 2009
    • That means nearly one in four are still... Manually uploading source code via FTP or SFTP SSHing into the server Manually running migrations Manually restarting their application Friday, July 24, 2009
    • That means nearly one in four are still... Manually uploading source Don’t Repeat Yourself! code via FTP or SFTP SSHing into the server Manually running migrations Manually restarting their application Friday, July 24, 2009
    • Minimize Human Error Friday, July 24, 2009
    • Knowledgeable Team Friday, July 24, 2009
    • Make time to test deployments Friday, July 24, 2009
    • Know how to ROLLBACK when necessary Friday, July 24, 2009
    • Testing gives your team confidence! Friday, July 24, 2009
    • Hire a specialist who knows their stuff Friday, July 24, 2009
    • CHECK YOUR LIST Make sure your team knows how to test, deploy & rollback when necessary. Friday, July 24, 2009
    • Setup a Staging Environment Friday, July 24, 2009
    • Practice in your production environment Friday, July 24, 2009
    • Brand new Rails App Sign contract Setup git repository Generate new Rails app Deploy to staging! Friday, July 24, 2009
    • TIP FROM ROBBY Keep your application deployable at all times! (Not just releasable) Friday, July 24, 2009
    • Friday, July 24, 2009
    • Staging site to the rescue! Friday, July 24, 2009
    • Test the water... Friday, July 24, 2009
    • ... before diving in! Friday, July 24, 2009
    • Keep out the Peeping Toms Friday, July 24, 2009
    • HTTP Basic Authentication Friday, July 24, 2009
    • Friday, July 24, 2009
    • Test your scheduled tasks... in a real hosting environment Friday, July 24, 2009
    • Create a deployment guide Friday, July 24, 2009
    • TIP FROM ROBBY Put configuration files in Git Friday, July 24, 2009
    • TIP FROM ROBBY Have a backup strategy! Friday, July 24, 2009
    • CHECK YOUR LIST Set up a staging environment as soon as the project is started. Friday, July 24, 2009
    • Monitoring Your App Friday, July 24, 2009
    • SURVEY SAYS... Q. Do you use monit or god for server side Monit monitoring? 26% No 57% God 13% Other 4% Friday, July 24, 2009
    • Use Server Monitoring Tools for... Mongrel memcached backgroundDrb delayed_job Friday, July 24, 2009
    • CHECK YOUR LIST Setup monit or god. Friday, July 24, 2009
    • “Have you tried turning it off and on again?” Friday, July 24, 2009
    • SURVEY SAYS... Q. Do you use any uptime monitoring Nagios tools in 18% production? Pingdom No 10% 60% Other 12% Friday, July 24, 2009
    • Use Client Side Monitoring Tools do it yourself? Friday, July 24, 2009
    • EXTRA CREDIT! Friday, July 24, 2009
    • EXTRA CREDIT! Use Cucumber to test in production Friday, July 24, 2009
    • Be cool & confident... use best practices !Automate your deployments !Setup a staging environment !Server-side monitoring !Client-side monitoring Friday, July 24, 2009
    • Launching Ruby on Rails Applications Search Engines Friday, July 24, 2009
    • <h1>Write Good Markup</h1> <ul> <li>Page Titles</li> <li>Permalinks</li> <li>Important Elements</li> </ul> <p>Hire a UI guru!</p> Friday, July 24, 2009
    • Page titles are used in search results Friday, July 24, 2009
    • URLs are part of the UI Permalinks? Friday, July 24, 2009
    • Use markup to create structure Search bots like structure. Friday, July 24, 2009
    • <h1>Get in Touch</h1>... <h2>Visit Us</h2>... Friday, July 24, 2009
    • <img src=”studio.jpg” alt=”Planet Argon Studio” /> Friday, July 24, 2009
    • <a href=”/who-we-are” title=”Who We Are”>...</a> Friday, July 24, 2009
    • I see possible issues with AJAX and Javascript BOOM! Friday, July 24, 2009
    • Search engines may not be able to access some content Friday, July 24, 2009
    • Degrade Gracefully Friday, July 24, 2009
    • Create an XML Sitemap Friday, July 24, 2009
    • Automate the generation of your sitemap Friday, July 24, 2009
    • Notify these guys when you have an updated sitemap Friday, July 24, 2009
    • Sign up for... Google Webmaster Tools Friday, July 24, 2009
    • Launching Ruby on Rails Applications Data Harvesting & Analytics Friday, July 24, 2009
    • CHECK YOUR LIST Identify your Key Performance Indicators (KPIs) Friday, July 24, 2009
    • What are some example KPIs? Friday, July 24, 2009
    • Example KPIs • Page views (per day / per visit) Friday, July 24, 2009
    • Example KPIs • Page views (per day / per visit) • Newsletter subscriptions Friday, July 24, 2009
    • Example KPIs • Page views (per day / per visit) • Newsletter subscriptions • Successful orders Friday, July 24, 2009
    • Example KPIs • Page views (per day / per visit) • Newsletter subscriptions • Successful orders • Abandoned shopping carts Friday, July 24, 2009
    • Example KPIs • Page views (per day / per visit) • Newsletter subscriptions • Successful orders • Abandoned shopping carts • Homepage bounce rate Friday, July 24, 2009
    • Collect & Segment Friday, July 24, 2009
    • Sign up for Google Analytics and make sure your Clients have access Friday, July 24, 2009
    • Setup your primary conversion goals Friday, July 24, 2009
    • Usage testing not the same as Usability testing Friday, July 24, 2009
    • CrazyEgg Heatmaps and usage patterns Crazyegg Friday, July 24, 2009
    • Clicktale Screencasts of real visitors on your site Clicktale Friday, July 24, 2009
    • Look for patterns Friday, July 24, 2009
    • Get rid of the guesswork Friday, July 24, 2009
    • Test your ideas Friday, July 24, 2009
    • Launching Ruby on Rails Applications Data Feedback User Data Data Harvesting Friday, July 24, 2009
    • Who is responsible for responding to feedback? Friday, July 24, 2009
    • User Voice Customers vote on ideas Friday, July 24, 2009
    • Tender Create a support center Friday, July 24, 2009
    • zendesk Support tool for small companies Friday, July 24, 2009
    • GetSatisfaction Make it easy for your users to send you feedback Friday, July 24, 2009
    • Launching Ruby on Rails Applications Exceptions Friday, July 24, 2009
    • SURVEY SAYS... Q. Do you catch and track Application Exceptions in production? No 31% Yes 69% Friday, July 24, 2009
    • exception_notification http://github.com/rails/exception_notification/tree/master Friday, July 24, 2009
    • hoptoad Friday, July 24, 2009
    • Exceptional Friday, July 24, 2009
    • Friday, July 24, 2009
    • Default 404 Default 500 Friday, July 24, 2009
    • Helpful 404 Page Friday, July 24, 2009
    • Helpful 500 Page Friday, July 24, 2009
    • Launching Ruby on Rails Applications Performance Friday, July 24, 2009
    • Page load is king Friday, July 24, 2009
    • YSlow Friday, July 24, 2009
    • Google Page Speed Friday, July 24, 2009
    • Benchmark against staging Friday, July 24, 2009
    • SURVEY SAYS... Q. Do you use any performance monitoring tools in production? Yes 36% No 64% Friday, July 24, 2009
    • Scout Friday, July 24, 2009
    • FiveRuns Friday, July 24, 2009
    • New Relic Friday, July 24, 2009
    • Is your source code efficient? Friday, July 24, 2009
    • Are your database queries efficient? are the database queries efficient? Friday, July 24, 2009
    • Are your database queries efficient? missing indexes? are the database queries efficient? Friday, July 24, 2009
    • What are your slowest controller actions? Friday, July 24, 2009
    • What are your slowest controller actions? negatively impacting our KPIs? Friday, July 24, 2009
    • TIP FROM ROBBY Use data to drive your optimization efforts Friday, July 24, 2009
    • Stop guessing! Friday, July 24, 2009
    • Launching Ruby on Rails Applications Clients Holding their hands Friday, July 24, 2009
    • Be a coach Friday, July 24, 2009
    • TIP FROM ROBBY Make sure you are managing your client’s manage expectations expectations Friday, July 24, 2009
    • Launch is the starting line Friday, July 24, 2009
    • On-going maintenance is a necessity Friday, July 24, 2009
    • Budget for a reliable hosting solution Friday, July 24, 2009
    • Be ready on Launch Day Friday, July 24, 2009
    • Celebrate! Friday, July 24, 2009
    • Share some champagne... Celebrate! Friday, July 24, 2009
    • ...or Scotch. ;-) Friday, July 24, 2009
    • Have a plan ready for the road ahead Friday, July 24, 2009
    • Analyze your KPIs Keep up on user feedback Push out bug fixes early and often Friday, July 24, 2009
    • Launching Ruby on Rails Applications Summary Let’s do a quick review Friday, July 24, 2009
    • CHECK YOUR LIST Don’t postpone preparation until the end Friday, July 24, 2009
    • CHECK YOUR LIST Keep your application deployable at all times Friday, July 24, 2009
    • CHECK YOUR LIST Pace yourself Friday, July 24, 2009
    • CHECK YOUR LIST Prepare for the unexpected Friday, July 24, 2009
    • CHECK YOUR LIST Solve the right problems Friday, July 24, 2009
    • CHECK YOUR LIST Have fun! Have Fun. Friday, July 24, 2009
    • Thank you Friday, July 24, 2009
    • Where’s Robby? • blog: http://robbyonrails.com • company: http://planetargon.com • twitter: @robbyrussell • email: robby@planetargon.com Friday, July 24, 2009
    • PLANET ARGON DESIGN // DEVELOPMENT // DEPLOYMENT More information at http://planetargon.com Friday, July 24, 2009