Merchant Presentation.0109


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  • Merchant Presentation.0109

    1. 1. <ul><li>Increase monthly sales thousands of dollars per store </li></ul><ul><li>No cost or risk to you </li></ul><ul><li>Earn commissioned revenues </li></ul><ul><li>Keep your customers coming back </li></ul>
    2. 2. The Service <ul><li>Like the charge account at the corner store in the fifties, but updated for the new millennium. </li></ul><ul><li>Provides consumers who have limited or impaired credit the ability to obtain a small line of credit at your store in order to purchase essential items. </li></ul><ul><li>Provides that ability in a way that helps your customers solve an immediate problem and improve their credit situation.  </li></ul>
    3. 3. Market Opportunity <ul><li>30% of US households live paycheck to paycheck </li></ul><ul><li>Estimated 30% of purchases in your market are made by consumers in this category </li></ul><ul><li>20% of the time these customers run short of funds and may need short term credit </li></ul><ul><ul><li>The options available to them are limited and most options (payday loans, writing a bad check) create other issues </li></ul></ul><ul><li>The approximate US market for the service is $80 billion . Your customers need this service. </li></ul>
    4. 4. Pilot Program Results <ul><li>Group 1 - Loyal store customers </li></ul><ul><ul><li>22% of in-store credit cardholders </li></ul></ul><ul><ul><li>6% revenue increase </li></ul></ul><ul><li>Group 2 – Occasional store customers </li></ul><ul><ul><li>50% of in-store credit cardholders </li></ul></ul><ul><ul><li>79% revenue increase </li></ul></ul><ul><li>Group 3 – Brand new customers </li></ul><ul><ul><li>28% of in-store credit cardholders </li></ul></ul><ul><ul><li>200% revenue increase </li></ul></ul>
    5. 5. Value Proposition for Retail Partners <ul><li>Benefits to Your Business </li></ul><ul><li>Generates additional sales </li></ul><ul><li>Eliminates risk from card acceptance </li></ul><ul><ul><li>You get paid for purchases whether we collect or not </li></ul></ul><ul><li>Reduces payment acceptance costs </li></ul><ul><ul><li>Accepting the card costs nothing </li></ul></ul><ul><li>Builds customer loyalty </li></ul><ul><ul><li>Card can only used in your stores </li></ul></ul><ul><li>Produces commissioned revenue stream </li></ul><ul><li>Gives customers access to credit while still in store </li></ul><ul><li>Creates competitive advantage </li></ul>
    6. 6. Your Revenue Opportunity <ul><li>Add thousands of dollars monthly per store with increased store sales from cardholders </li></ul><ul><li>Earn a percentage of all usage fees collected </li></ul>
    7. 7. Benefits to Your Customer <ul><li>Closes the gap between paychecks </li></ul><ul><li>Instant approval while in-store </li></ul><ul><li>No credit check </li></ul><ul><li>Buy now – pay later </li></ul><ul><ul><li>Customer chooses date for repayment via ACH </li></ul></ul><ul><li>Lower fees than NSF fees </li></ul><ul><li>More attractive fees than payday loans </li></ul><ul><li>Expands payment options </li></ul><ul><li>Credit reporting and repair potential </li></ul>
    8. 8. How It Works 1. Customer Picks Up Card in Store Today 2. Customer Calls Essentia for Activation (3-5 minutes call) 4. Customer Uses Card for Payment 6. Essentia Debits Customer for Purchases plus Fees 3. Customer Shops in Store 5. Essentia Pays Retailer for Customer Purchases
    9. 9. Program Implementation <ul><li>Essentia provides cards, point of sale and promotional materials along with training and customer service. </li></ul><ul><li>Program is specifically tailored to fit your needs. </li></ul><ul><li>Essentia administers the program, handles cardholder support, and takes all financial risk. </li></ul><ul><li>Program features online reporting for back-office support. </li></ul>
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