Transcript of "Twitter blueprint for marketers (digital)"
TWITTER BLUEPRINTFOR MARKETERS
A basic understanding of Twitter is important whenyour business is ready to join the conversation.Learn simple terminology and explore easy-to-useproduct features and functions to discover how Twitterbrings people closer to their interests - and you closerto your customers.
TABLE OF CONTENTS TWITTER TWITTER TWITTER TAKE YOUR BASICS TERMINOLOGY BLUEPRINT FIRST STEPS
LEARN TWITTER TERMINOLOGYA unique style of communication has grown organically on Twitter- created by users, then adapted and applied universally over time -131 characters Learn basic Twitter terms Get to know the Tweet
BASIC TERMINOLOGY TWEET Short form updates of 140 characters or less used to communicate with followers TIMELINE A chronological @USERNAME presentation of Tweets An account’s proﬁle name from all followed accounts or handle, preceded by the “@” symbol #HASHTAG A word or phrase preceded by a “#” symbol, used to organize Tweets FOLLOW The process of subscribing to Tweets from another account FOLLOWER A registered account that follows another account MENTION To recognize an account in a Tweet via the account’s @username
TWEET TERMINOLOGY TWEET Short form updates of 140 characters or less used to communicate with followers PROFILE PHOTO @USERNAME Reﬂects your brand identity and An account’s proﬁle name or handle, personality preceded by the “@” symbol Barista Bar @baristabar ENGAGEMENT REPLY RETWEET FAVORITE Clicks, follows, retweets, To respond publicly to a To repost a Tweet from To mark a Tweet as favorites and replies that speciﬁc account through a another account to share special or preferred occur within a given Tweet Tweet with your followers
UNDERSTAND THETWITTER BLUEPRINTTwitter is conﬁgured for people to easily and instantly ﬁnd what’smost interesting in the moment -99 characters Explore the Twitter homepage Understand your options with expanded Tweets Discover Twitter search
TWITTER HOMEPAGE Mobile COMPOSE Create a new Tweet Barista Bar @baristabar TIMELINE Barista Bar @baristabar A chronological presentation of Tweets from all followed accounts Barista Bar @baristabar Barista Bar @baristabar NAVIGATE Use the Home, Connect, @ # Discover and Me tabs to Home Connect Discover Me explore every area of Twitter
TWITTER HOMEPAGE Web SEARCH Search for what’s happening on Twitter Home @ Connect # Discover Me COMPOSE Create a new Tweet Ryan Brown TweetsYOUA snapshot of your 2,812 542 2,425Twitter vitals TWEETS FOLLOWING FOLLOWERS Barista Bar @baristabar Compose new Tweet... Who to followWHO TO Jean Chow @jeanchow Dick Costolo @dickc TIMELINE Follow The real-time streamFOLLOW of Tweets from Jordan Robinson @mighty55Suggested users to Follow accounts you followfollow based on yourinterests Barista Bar @baristabar Wall Street Journal @WSJ Follow San Francisco Trends TechCrunch @TechCrunchTRENDSSee what’s beingtalked about most onthe platform globally, Julio Capote @capotejlocally, or tailored byyour interests
EXPAND THE TWEETEnable easy, freedistribution of yourbranded content Barista Bar @baristabaronline and mobileSHOW/HIDE Hide SummaryExpand or hide articlesummaries, photos,videos, conversations RICH MEDIA Add sight, sound and motion to your Tweets to drive engagement SUMMARY CARDS Display web content such as blog posts news articles and product reviews PHOTO CARDSARTICLE Article title Highlight your brand’s photo-based contentSUMMARY Summary text from articleSee content previews AUDIO AND VIDEOof articles CARDS Showcase interactive media experiences like videos, music players and live streaming events
TWITTER SEARCH REAL-TIME SEARCH See a real-time stream of Tweets containing your search terms Home @ Connect # Discover Me san francisco coffee Top Tweets Top People Results for san francisco coﬀeeTOP RESULTSSearching on Twittersurfaces the Top Tweets, Barista Bar @baristabarPeople, Images, and Top ImagesVideos on the platform. Top Videos Peet’s Coﬀee @Peets_Tweets San Francisco Trends Philz Coﬀee @PhilzCoffee Sightglass Coﬀee @Sightglass
TAKE YOUR FIRST STEPS ON TWITTERGet started on Twitter by opening an account and building yourcompany proﬁle -78 characters Sign up for a Twitter account Choose an @username Create a Twitter proﬁle Getting around
GETTING STARTEDGO TO TWITTER.COMSign up for a new account if you haven’t done so already. NEXT... NEW TO TWITTER? SIGN UP UPLOAD A PROFILE PHOTO that reﬂects your brand identity and personality Full name CREATE A BIO about your business and include links to your website and Email brand content. Keep it clear and concise, but be creative PERSONALIZE BACKGROUND AND HEADER IMAGE to bring your proﬁle to life. The right background will make a Password statement about your brand CONVEY INSIGHTS SIGN UP and information through the Tweets in your timeline. Keep them fresh by tweeting 2 - 3 times a day
YOUR USERNAME SELECT A USERNAME Your @username is a representation Barista Bar of your brand on Twitter. Make it @baristabar easily recognizable. It appears as Love coffee? We do! Our espresso, tea, and Tweets are freshly part of the URL to your Twitter proﬁle brewed by the Barista Bar team in San Francisco! San Francisco · http://baristabarSF.com page (e.g. twitter.com/username) 742 4,423 3,834 TWEETS FOLLOWING FOLLOWERS
YOUR TWITTER PROFILE PROFILE PHOTO Choose a proﬁle image that visually represents your brand Home @ Connect # Discover Me BIO Tweets Keep it clear and concise, but be Following creative. Include links to your website Followers Barista Bar and brand content. @baristabar Favorites Love coffee? We do! Our espresso, tea and Tweets are freshly brewed by the Barista Bar team in San Francisco! Lists San Francisco · http://baristabarSF.com SITE LINK 144 149 1,069 Help drive trafﬁc to your main website or TWEETS FOLLOWING FOLLOWERS speciﬁc landing page Tweets HEADER IMAGE Barista Bar @baristabar Showcase your brand prominently to grab the attention of your visitors Similar to you Barista Bar @baristabar PINNED TWEET Jean Chow @jeanchow Follow Your most engaging, time-sensitive Jordan Robinson @mighty55 content afﬁxed to the top of your timeline Follow Barista Bar @baristabar on your proﬁle page Ryan Brown @brownday Follow BACKGROUND IMAGE Create a rich experience with an engaging background image that tells your brand story
Ryan Brown @browndayGETTING AROUND Jean Chow @jchow HOME TAB Your Home Timeline contains your stream of Tweets of accounts that you follow Jordan Robinson @mighty55@ CONNECT TAB All interactivity and mentions Wall Street Journal @WSJ# DISCOVER TAB What’s happening right now, tailored for you ME TAB Your proﬁle page Home @ Connect # Discover Me
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