Tumblr
By: Robbie Small
Product
● Free blog hosting
● $100 million revenue 2013
○ Ads/themes
● Spent $25 million 2012
● Bought by Yahoo for $1.1 billion
○ 2013
Financial Info...
● Founded 2007 by David Karp
○ 20 years old
● Used by professional photographers
● Blew up, bought by Yahoo!
○ 2013 for $1...
● Dashboard and rebranding
Whats hot?
● Sign up, start posting.
○ “Simplifying the way people share their
content”
● Premade themes
○ pay and free
Secret Sauce
● Karp didn’t want to be a “business guy”
● Created Tumblr to ease HIS life
● Spark convinced him to make a business
http:...
● Wordpress
○ more complicated
● Blogger
○ more complicated
● Snaglur
○ less customizable/professional
Competition
● Success!
○ users stayed after sale
○ Obama
○ large companies
My Prediction
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Tumblr company preso

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Tumblr company preso

  1. 1. Tumblr By: Robbie Small
  2. 2. Product ● Free blog hosting
  3. 3. ● $100 million revenue 2013 ○ Ads/themes ● Spent $25 million 2012 ● Bought by Yahoo for $1.1 billion ○ 2013 Financial Information
  4. 4. ● Founded 2007 by David Karp ○ 20 years old ● Used by professional photographers ● Blew up, bought by Yahoo! ○ 2013 for $1.1 billion Company History
  5. 5. ● Dashboard and rebranding Whats hot?
  6. 6. ● Sign up, start posting. ○ “Simplifying the way people share their content” ● Premade themes ○ pay and free Secret Sauce
  7. 7. ● Karp didn’t want to be a “business guy” ● Created Tumblr to ease HIS life ● Spark convinced him to make a business http://www.forbes.com/sites/jeffbercovici/2013/01/02/tumblr-david-karps-800-million-art-project/2/ Interesting Story
  8. 8. ● Wordpress ○ more complicated ● Blogger ○ more complicated ● Snaglur ○ less customizable/professional Competition
  9. 9. ● Success! ○ users stayed after sale ○ Obama ○ large companies My Prediction

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