DATADECK APRIL 2014
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

DATADECK APRIL 2014

on

  • 211 views

 

Statistics

Views

Total Views
211
Views on SlideShare
51
Embed Views
160

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 160

http://www.datadeck.nl 159
http://www.datadeck.nl. 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

DATADECK APRIL 2014 Presentation Transcript

  • 1. When will my employer help me live a healthy life?
  • 2. Our Team Lets introduce ourselves... Robbert Smet Rob Mommer Dennis Knetemann “If you want to connect with people and be part of their community, you need to go where the community is.” 
 Ed Bennett, University of Maryland Medical Center
  • 3. Before we get started Our world is changing... SOCIETY CONSUMER GOVERNMENT AND BUSINESS We are growing older because of improved living conditions and better medical care ! Healthcare costs are continuously increasing and on an unsustaibale track ! Prevention of medical treatments tis of growing importance ! Big data slimme interpretatie van (grote) hoeveelheden gedeelde data. ! ! ! ! Consumers are growing more assertive because of easier access to information ! The rise of social media and mobile data offer them new opportunities ! E- and M-health are becoming ever more popular ! ! ! Rising healthcare costs have made consumers more aware of both their lifestyle and wallet ! Know they have a shared interest in a healthy population ! Struggle with their approach toward influencing the personal lives of their citizens and employees
  • 4. DECK SOCIETY CONSUMER GOVERNMENT&BUSINESS In short ... DECK offers a solution
  • 5. Deck DECK is an application that uses consumers online activity to stimulate them to adapt their lifestyles. DECK offers its users rewards for healthy activities they show online. DECK offers employers, health insurers and governments a new instrument to build a relationship with their citizens, employees and customers. DECK is not a new network, but a way of making use of lifestyle information people make available on existing social media. ! DECK enables its stakeholders to: •Inform consumers on a healthy lifestyle •know how your customers, clients and employees live   •Reward consumers for living a healthy life  •Stimulate consumers to live an even healthier life  •Invite consumers to participate in activities ! DECK is a marketing, information and nudging instrument ... get fit, get rewarded
  • 6. Deck WHY INTERESTING FOR STAKEHOLDERS: • Inform consumers on products and services they offer for healthy living • Reward consumers in such a way that costs of an unhealthy lifestyle are being reduced (lower productivity, sick leave, healthcare expenditures) • Stimulate consumers to make use of available products and services to increase their health • Invite consumers to participate in their sponsored activities • Build a long lasting relationship with your consumers, clients and employees • Gather data on life style patterns of your consumers, clients and employees (with their consent) ... get fit, get rewarded
  • 7. Market Who uses social media in the United States? 180.000.000 users 83.000.000 users 50.000.000 users 45.000.000 users
  • 8. Market How many people use a smartphone? VS 137.500.000 smartphones EU (G5) 131.500.000 smartphones NL 6.200.000* smartphones * 20% of all smartphones has at least one health related app installed: 27 million potential users in the United States.
  • 9. Market Targets Based on an upward trend for smartphone usage and an increasing number of users of social and mobile apps we estimate the market potential of DECK to be: ! United States (within two years 10.000.000 users): •Q4 2013: 40.000 active users during beta phase •Q2 2014: 1.000.000 active users (4%)* •Q4 2014: 2.000.000 actieve gebruikers (8%)* •Q2 2015: 5.000.000 actieve gebruikers (20%)* •Q4 2015: 10.000.000 actieve gebruikers (40%)* ! * Percentages are based on the current population of health related app users.
  • 10. 28% health related help 27% respond to health experiences of other users 24% posts on health related experiences 20% is member of a health related forum 18% track and share health related behaviour 17% posting reviews on medical doctors 16% posting reviews on medical treatments 16% share video’s on health related issues 15% posting reviews on insurers bron: PWC Social Media Consumer Behavior Market What do people share via social media?
  • 11. a
  • 12. scosche hyperdunk fuelband withings hapifork geopalz fitbit larklive iriver Market and smartphones are only the beginning...
  • 13. DECK PROTOTYPE VERSION 1.0
  • 14. health coach DECK
  • 15. health coach DECK Start living more healthy right now Deck is your new health coach. Deck analyses your activities, check-ins and achievements on the social networks you yourself selected. By doing healthy activities you can gather points that you can exchange for health gadgets in our webshop. ! However, Deck is more than just that. Engage in a battle with your friends, download training schedules from your favorite sporters, stay up to date on events in your area. What are you waiting for? Login met Twitter Login met Facebook Login met FourSquare User E-mailadres Password Start
  • 16. health coach DECK Welcome, Michael Updike! ! Tell something about yourself... My favorite colour under ten is wednesday. Maniacal mountainbiker, mountainbiker, soccerplayer and runner. 
 adjust upload a background Choose a background Connect your networks Runkeeper is connected Fuelband is connected Foodsy is connected Twitter is connected Connect Facebook Connect FourSquare Your details Michael Updike Grasbekersingel 23 Brooklyn +31634294202
  • 17. My results 50 km 100 km 89 150 km Michael Updike My favorite colour under ten is wednesday. Maniacal mountainbiker, mountainbiker, soccerplayer and runner.
 San Francisco, California Welcome! You have subscribed yourselve for our healthinsurance. Now start collecting points for all those exciting new gadgets! Marathon ambitions? You have run 100 miles in one month using Runkeeper. Keep up the good work! Muscles! That’s your fifth check-in at the gym this week using Facebook. Bring on the summer! Has the NFL already called? Another check-in at your local football club. +5 +2 +5 +1 Run! You have subscribed to run the New York Marathon. Good luck! +1 more friends ... ... My friends My badges 51 12 93 43 65 28 4 32 150 km + LOGO LOGO ......
  • 18. My results 50 km 100 km 89 150 km Michel van Dijk Bio Mijn favoriete kleur onder de 10 is woensdag. Fanatiek mountainbiker, zaalvoetballer en hardloper.
 Zwolle, Overijssel +5 +2 +5 +1 +1 more friends ... ... My friends My badges 51 12 93 43 65 28 4 32 150 km + LOGO LOGO ...... Monitor and reward data participants share via social networks. Market your products and services and reward participants. promote sponsored activities. Healthy activities will be rewarded with badges. The more healthy activities you undertake the more badges you will collect. Participants can share or compare their activities with their friends. Who knows, they might even decide to train together. Participants decide which social networks this tool can use. It is not possible to use participants data without their consent. Activities will be rewarded with points. Each participant has his or her own score, which can be exchanged. Welcome! You have subscribed yourselve for our healthinsurance. Now start collecting points for all those exciting new gadgets! Marathon ambitions? You have run 100 miles in one month using Runkeeper. Keep up the good work! Muscles! That’s your fifth check-in at the gym this week using Facebook. Bring on the summer! Has the NFL already called? Another check-in at your local football club. Run! You have subscribed to run the New York Marathon. Good luck!
  • 19. Hey, you look great today! That’s five check-ins at the gym. +5 points WOEI! DECK Deck Mobile app
  • 20. Deck Health shop € 39 500 + € 49 250 + GRATIS 2500 + € 45 750 + € 19 150 + GRATIS 400 + € 69 500 + € 15 450 + € 22 600 +
  • 21. Fans WE ♥ DECK
  • 22. ANNETTE GERRITSEN “Deck is a fantastic initiative, beause I think stimulating people to live a healthier life is simply important.” Silver medal OG2010 1000 meter sprint, speed skating
  • 23. Learn more? contact Robbert Smet Robbert Smet robbertsmet@hotmail.com +31 6 19 06 51 03