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Can Social Networking Build Your Brand?

by Jason Schwartz on Mar 21, 2007

  • 51,072 views

The popularity of web applications with a social context has exploded in the last year. This session will look at how social interaction can be applied to a brands online presence to generate a deepe...

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The popularity of web applications with a social context has exploded in the last year. This session will look at how social interaction can be applied to a brands online presence to generate a deeper connection with the customer. We will discuss what can be learned from these interactions, how market research can be conducted, and how a brand can enter the conversation without turning its audience off.

Presentation by Jason D. Schwartz of http://robberbaronblog.com at SXSWi 2007
Follow him on Twitter: http://twitter.com/jschwa
Book him for speaking engagements at: jason AT robberbaronmusic.com

Credits: Campari case study originally by Richard MacManus at Read/WriteWeb. Background provided by Andrew Reeve.

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robberbaron socialmedia jasondschwartz socialnetworking marketing social brand media networking branding network build social media your can sxsw web web2.0 brands 2.0 social network case networks ....? campari social networking business socialnetworks social networks building

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1–10 of 26 previous next Post a comment

  • JorgEstebanT Jorge Esteban We invite you to sing up for free at BeepSales.com. A place where you can share news, messages and more information with people who decide to follow your brand. Get in contact directly with them. 11 months ago Reply
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  • katewisley Wisley at Wisley Good Thank you for sharing.
    http://www.katimaa.com/store/     1 year ago Reply
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  • anamui Ana Mui Stanley , Self Employed at Home Very informative slide. I’m Ana Mui Stanley, working on my latest site on lyrics, www.lyrics-search.org/ . I enjoy reading the slide. 1 year ago Reply
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  • mdamin76 John Granule , Web Developer at Home Excellent presentation of 'Can Social Networking Build Your Brand?'. You've shown your credibility on presentation with this slideshow. This one deserves thumbs up. I'm John, owner of www.freeringtones.ws/ . Perhaps I'll get to see more quality slides from you.

    Best wishes.     1 year ago Reply
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  • mohdamin1976 Dave Freeman , Investment Executive at House of Investors Very smart thinking. Excellent work.

    Dave (CEO : www.freeringtonesforverizon.net/ )     1 year ago Reply
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  • anisasliney Anisa Sliney Mark , Self Employed at Uni Excellent slideshow about the need to innovate company models; the way to represent them succinctly; and the desire to make advancement initiatives actionable. Excellent use of images as well as obvious to see illustrative examples.

    Janie
    http://financejedi.com
    http://healthjedi.com     2 years ago Reply
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  • karadagli nusret at nusret Brilliant presentation, great to help people in my department to understand the changes going on. Would you mind to send me a copy? Thanks! http://www.yuregininsesi.com 2 years ago Reply
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  • guest929967 Thanyalak Mueangkhot Thanks for the presentation. It is very interesting.May i have a copy to share with my student. My email is Tunyalak@hotmail.com 2 years ago Reply
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  • darbe340 darbe340 Very interesting. Thank you for posting. Added to groups and faves.
    http://blogmekani.com/     3 years ago Reply
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  • robberbaron Jason Schwartz Thank you to all those who have commented on this presentation. I’m glad I could provide some value to you. I apologize for not getting back to you sooner; I forgot I had this up. In response to most of your comments, I made the presentation downloadable and I added the original audio track so you can listen as well as watch.

    To answer the other major question I have been receiving: I am available for consulting or to speak at conferences. My general topic is: “How to apply social media to (insert industry here)”. Every industry can take something away from Web 2.0, figuring out what to focus on is where I come in. You can contact me about that at Jason AT robberbaronmusic.com

    I have to warn you that this presentation is a bit dated since it is from 2007. Some of the tools I mention from Technorati no longer exist, Myspace isn't as relevant as a marketing tool, and I embarrassingly miss-pronounce both etsy.com and techmeme.com. I also explain what techcrunch.com is, which sounds absurd listening to it in the present day. Other than that, I think the core messaging has held up pretty well.

    Thank you for watching.

    Jason D. Schwartz
    http://twitter.com/jschwa
    http://robberbaronblog.com     3 years ago Reply
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Can Social Networking Build Your Brand? — Webinar Transcript