Who: Smartphone considers and actives In store The need: Create standout - bring to life the Sony Mobile difference The idea: ‘IMAGINATION LAYER’ Creating an added layer of imagination on static POS visuals through Blippar, QR codes, Google Goggles. Hover over any enabled image with a smartphone and see the imagination jump off the page. UK enabled, potential to extend to Global activation.(Innovative - Blippar had 380,000 app downloads onto smartphones in the last 4 months.) Where & how: Across all retail formats Outselling the competition: 5. Clear and compelling value proposi on
‘from POS to Point of event’ http://www.youtube.com/watch?v=NKbsfOAVu3Yhttp://creativity-online.com/work/netaporter-the-window-shop/26020
‘Day & Night’ mobile interactive windowBy day – interactive window, play and win tickets toSkyfall
‘Day & Night’ mobile interactiveexperience window, experiential(scalability)By night – capture PlayStation alien for free gamedownload
‘Projection mapping’Bond training game. QR code toplay, upload score to winFlagship store
‘Projection mapping’Champions League penalty shootout. Every Tuesday andWednesday nights. Projectionmapped onto shutters. Flagship
Who: Smartphone considers and actives In store The need: Provide a reason to engage. The idea:‘ULTIMATE BEYOND SMARTPHONE EXPERIENCE’ We bring to life the Xperia difference by creating ways to play, watch, listen, create via thewindow, through experiential activity. A ‘day’ and ‘night’ experience to provide added engagement opportunity. Flexible to change the experience to the next big story. Where & how: Sony stores. Preferred customer. Experiential Outselling the competition: 4. Bringing the magic of new technology to life
‘from static to imaginative demo’ http://dreamoc.com/macallan-point-of-sale-campaign
1. Interactive pillar 2. Place any 3. Place Xperiais bursting with smartphone to add smartphone to addImagination Imagination to it extra Imagination
Who: Smartphone considers and actives In store The need: Bring to life the difference (without the technobabble) The idea: ‘ULTIMATE LIVE DEMO UNITS’ Small size 3D projections of wonderful and imaginative content bursting out of the Xperia S inside an FSDU.Interactive pillar. For added interaction consumers place any smartphone on the pillar to add Imagination content to their phone. And for Xperia owners an added layer of content is added. Where & how: At window. In store area. Own retail and customer environments Outselling the competition: 5. Clear and compelling value proposi on
‘Trade tools made of imagination’appsA suite of intuitive tools and apps that traderetailers, partners and network operators canpick and choose from, to help them get the mostfrom Xperia.
Who:Our partners, trade, and network operators. Those who bombarded with sales materials. They want the latest news and connectivity there and then, and without the effort. The need: Keep Sony Xperia front of mind The idea: ‘TRADE TOOLS MADE OF IMAGINATION’A suite of intuitive tools and apps that trade retailers, partners and network operators can pick and choose from, to help them get the most from Xperia. Where & how: Password protected Android apps Outselling the competition: 5. Clear and compelling value proposi on
‘turning promotions into social events’smile-activated ice cream wending machinehttp://www.youtube.com/watch?v=QxMv9ZPiMyU
‘Imaginator’Ongoing presence in callcentre, central offices. At key timethe imaginator fills the room withinspiration
Who: Call centre staff - looking for a tonic to the daily ‘routine’ The need: Keep Sony Mobile Front of mind The idea: ‘THE IMAGINATOR’ Imagination Xperia experience every day delivered through the Imaginator machine.Every phone you sell you get the chance to put your winning token through the Imaginator. Where you could win anything that is within the world of Sony and its 4 pillars. ( ie. Win made to watch prizes from popcorn to DVDs to film premiere tickets) Where & how: Call centre. Experiential. Outselling the competition: 4. Bringing the magic of 5. Clear and compelling new technology to life value proposi on
Pop-up interactivesmart tag demo bookSmart tags built into every page thatallow a live handset to interact withthe smart tag.
Pop-up interactivesmart tag installationPop-up book becomes aleave behind
Who: The Sony Mobile field team The need: Sell the smart tag story in a memorable way The idea: ‘POP UP SMART TAG BOOK’A pop-up with a difference, each side is brought to life with a SMART TAG. The Xperia story isbrought to life through a combination of AR and imaginative paper interaction. Content can be updated to show the latest story Where & how: Key field team. Leave behind installation Outselling the competition: 4. Bringing the magic of 5. Clear and compelling new technology to life value proposi on
1. PERSONALRELEVANCYWithin Facebook we profile usersinterests and serve up the Xperiathat best suits them.
2. TEST DRIVE THEEXPERIENCETaking the chosen Xperia we’ll serve up a relevantselection of test drive scenarios – showing off eachdevice’s capabilities across the brand pillars in a 360environment.
3. LETS MAKE IT REALProminent call to buy will direct the visitorto purchase in Facebook or direct tostore.By profiling the customer we couldleverage our Sony assets to add realvalue to the purchase, ie. Music loverscould get spotify subscriptions +exclusive content, Football nuts; accessto Champions League content. Etc..
Who: Our fans – Facebook The need: To turn social into experiences, into purchase The idea: MY XPERIA. WE FIND THE RIGHT SMARTPHONE TO FIT YOUR IMAGINATION We use ‘Personal’ details to provide a My Xperia experience in Facebook. The magic of the handsetcomes to life as fans can ‘Test drive’. A call to action links through to ‘Purchase’ online or at partner stores.’ Where & how: Global. Facebook. Outselling the competition: 2. real- me value 1. Fric on free shopping