Social Media for Small Business at ConvergeSouth2010-Colson-Ainbinder

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Social Media for Small Business at ConvergeSouth2010-Colson-Ainbinder

  1. 1. Branding is Not Just Your Logo: Using FB, Twitter & LinkedIn to Market Your Business Tammy Colson & Rob Ainbinder
  2. 2. Introduction <ul><li>Tammy Colson </li></ul><ul><li>Managing Partner @ Southern Communications. She has 15 years of Human Resources and IT experience with Fortune 50 companies and small business. SoCom provides new media professionals to organizations to meet their presentation and training needs. </li></ul>
  3. 3. Introduction <ul><li>Rob Ainbinder </li></ul><ul><li>Internet Marketing Coordinator with Hafele America Co. Rob has held internet marketing positions with Gilbarco Veeder-Root, and the North Carolina Zoo. Rob is co-founder of the Greensboro Social Media Club. </li></ul>
  4. 4. What We Will Talk About <ul><li>Social Media: </li></ul><ul><li>Why is it important? </li></ul><ul><li>Who uses it? </li></ul><ul><li>What can I do with it? </li></ul>
  5. 5. Why is Social Media Important?
  6. 6. Why is Social Media Important? <ul><li>Conversations re: your brand/service/product, now or soon that you will not control. </li></ul><ul><li>It’s a direct connection with your most interested and viable customers, prospects, employees and critics. </li></ul>
  7. 7. Who Uses Social Media?
  8. 8. Who Uses Social Media? <ul><li>Since last year: </li></ul><ul><li>Social Media use among users age 50-64 has increased 88% </li></ul><ul><li>Use among those age 65 and older doubled, to 26% </li></ul><ul><li>Users age 18 to 29 increased to 86% </li></ul><ul><li>Source: “Older Adults and Social Media” Pew Internet, Pew Research Center </li></ul>
  9. 9. What Can I Do with Social Media?
  10. 10. What Can I Do with Social Media? Source: 2010 University of Maryland’s Smith School of Business
  11. 11. What Can I Do with Social Media? Network Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business
  12. 12. What Can I Do with Social Media?
  13. 13. What Can I Do with Social Media?
  14. 14. What Can I Do with Social Media?
  15. 15. What Can I Do with Social Media?
  16. 16. What Can I do with Social Media?
  17. 17. What Can I Do with Social Media? “ Guess how many worms and win a handcrafted cutting board” 41 guesses!
  18. 18. What Can I Do with Social Media?
  19. 19. What can I do with Social Media?
  20. 20. What Can I Do with Social Media?
  21. 21. Thanks for your time and attention. <ul><li>Contact info: </li></ul><ul><li>Tammy Colson @TLColson www.junkyardhr.com </li></ul><ul><li>Rob Ainbinder @robainbinder www.robainbinder.com </li></ul>

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