History• 1982 MIT releases 1st email script• 1987 First corporate use of email as marketing• 1990’s With greater corporate interest, bulk desktop software advances.• 2000’s Software As a Service expands.
Usage294 billion/day2.8 million/second - Radicati Group 9/1/2011
Integrating with Marketing(Almost) everything you send via postal mail canbe sent via email.
Uses for Email• Call for Sponsors• Call for Volunteers• Event Updates• Fundraising
Six Strategies: Building Your List• Face-to-face sign-up sheet• Paid search (Google, Bing, Yahoo)• Search engine optimization• A link to your sign up form in your email signature• A link on your online donation or event- registration checkout• Subscriber Pass along to a friend
Headlines with PunchYour turn:Cosmo: “Get Ahead Faster: 12 Brilliant (and Slightly Bad) Ways to Do It”Cosmo: “Lose Weight While You Eat (10 Foods That Actually Burn Calories)”Cosmo: “Are You Accidentally Making Yourself More Tired?”Cosmo: “Beauty Tips That Save Your Buck$”
Four More Strategies• Put it ALL on a unified messaging calendar• Schedule• Review• Have someone else review
Three E-Mail Service Providers•Campaign Monitor•iContact•ExactTarget
CampaignMonitorCampaign MonitorGood choice for a small organization sendingless than 10,000 emails per month.• Template library available• A/B split testing• Autoresponders and Drip Campaigns• Inbox preview (see screenshots of your email in 20+ inboxes)
iContactiContact• Best fit for this tool is a typical small-to- medium sized non-profit organization• Set of basic features along with a set of more advanced ones like autoresponders• Template library• Autoresponders & Surveys• Free account for all North Carolina Non Profits for up to 10,000 subscribers