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2009 PODi App Forum
2009 PODi App Forum
2009 PODi App Forum
2009 PODi App Forum
2009 PODi App Forum
2009 PODi App Forum
2009 PODi App Forum
2009 PODi App Forum
2009 PODi App Forum
2009 PODi App Forum
2009 PODi App Forum
2009 PODi App Forum
2009 PODi App Forum
2009 PODi App Forum
2009 PODi App Forum
2009 PODi App Forum
2009 PODi App Forum
2009 PODi App Forum
2009 PODi App Forum
2009 PODi App Forum
2009 PODi App Forum
2009 PODi App Forum
2009 PODi App Forum
2009 PODi App Forum
2009 PODi App Forum
2009 PODi App Forum
2009 PODi App Forum
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2009 PODi App Forum

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My presentation to the 2009 PODi AppForum on "How to Build a Global Web-to-Print Program"

My presentation to the 2009 PODi AppForum on "How to Build a Global Web-to-Print Program"

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  • 1.  
  • 2. Building a Global Web-to-Print Program <ul><li>Who is Kinetic </li></ul><ul><ul><li>Leader in global communication technology & services </li></ul></ul><ul><ul><ul><li>Founded in 1968 </li></ul></ul></ul><ul><ul><ul><li>31,512 Clients served worldwide </li></ul></ul></ul><ul><ul><ul><li>142 Countries served </li></ul></ul></ul><ul><ul><li>Key industries </li></ul></ul><ul><ul><ul><li>Healthcare </li></ul></ul></ul><ul><ul><ul><li>Hospitality </li></ul></ul></ul><ul><ul><ul><li>Consultancies </li></ul></ul></ul><ul><ul><ul><li>Logistics </li></ul></ul></ul><ul><ul><ul><li>Research & development </li></ul></ul></ul>
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  • 9. Building a Global Web-to-Print Program <ul><li>According to Commonsense Advisory research </li></ul><ul><ul><li>In 2005 estimated the worldwide translation and localization market at US$ 8.8 billion, reaching a total of US$ 12 billion in 2010 </li></ul></ul><ul><ul><li>In 2007 estimate revised to $50 billion in 2010 </li></ul></ul><ul><ul><li>Every $1 spent in localization, companies received $40 to $400 in international revenue </li></ul></ul><ul><ul><li>56% of US companies will increase their localization budgets over last year </li></ul></ul>
  • 10. Building a Global Web-to-Print Program <ul><li>According to Forrester research </li></ul><ul><ul><li>Companies surveyed claimed 90% or more of their content should be managed in multiple languages – 20+ languages in the E.U. alone </li></ul></ul><ul><ul><li>Only 10% of companies have a global content solution in place that protects brand identity, reuses content locally, and localizes content for regional audiences </li></ul></ul>
  • 11. Building a Global Web-to-Print Program <ul><li>According to Kinetic research </li></ul><ul><ul><li>30% of survey respondents indicate over 100 users need to initiate orders for translations </li></ul></ul><ul><ul><li>72% of survey respondents indicate dissatisfaction with non-automated processes </li></ul></ul><ul><ul><li>67% of desktop publishing for translation files is outsourced </li></ul></ul>
  • 12. Building a Global Web-to-Print Program <ul><li>Established & emerging technologies </li></ul><ul><ul><li>Collaboration tools </li></ul></ul>
  • 13. Building a Global Web-to-Print Program <ul><li>Established and emerging technologies (cont.) </li></ul><ul><ul><li>Translation technologies </li></ul></ul><ul><ul><ul><li>Translation memories </li></ul></ul></ul><ul><ul><ul><li>Desktop bi-lingual translation programs </li></ul></ul></ul><ul><ul><ul><li>Glossaries and dictionaries </li></ul></ul></ul><ul><ul><ul><li>Reference materials </li></ul></ul></ul>
  • 14. Building a Global Web-to-Print Program <ul><li>Established & emerging technologies (cont.) </li></ul><ul><ul><li>Web-to-print tools </li></ul></ul><ul><ul><ul><li>Online catalogs </li></ul></ul></ul><ul><ul><ul><li>Personalization and editing tools </li></ul></ul></ul><ul><ul><ul><li>WYSIWYG proofing </li></ul></ul></ul><ul><ul><ul><li>Order routing programs </li></ul></ul></ul><ul><ul><ul><li>ERP and CRM applications </li></ul></ul></ul><ul><ul><ul><li>VDP </li></ul></ul></ul>
  • 15. Building a Global Web-to-Print Program <ul><li>Print industry in multicultural markets </li></ul><ul><ul><li>Collaboration </li></ul></ul><ul><ul><ul><li>Multiple internal departments and external agencies </li></ul></ul></ul><ul><ul><ul><li>Multi-level review processes </li></ul></ul></ul><ul><ul><ul><li>Lack of visibility to previously created materials </li></ul></ul></ul><ul><ul><ul><li>Multi-layered approval and budgeting process </li></ul></ul></ul>
  • 16. Building a Global Web-to-Print Program <ul><li>Print industry in multicultural markets (cont.) </li></ul><ul><ul><li>Design with globalization in mind </li></ul></ul><ul><ul><ul><li>Simplified English </li></ul></ul></ul><ul><ul><ul><li>Appropriate imagery </li></ul></ul></ul><ul><ul><ul><li>Design I18n ready </li></ul></ul></ul><ul><ul><ul><li>Consider final form and finished size </li></ul></ul></ul>
  • 17. Building a Global Web-to-Print Program <ul><li>Print industry in multicultural markets (cont.) </li></ul><ul><ul><li>Multi-lingual versions mean shorter runs </li></ul></ul><ul><ul><ul><li>More color? (Be careful, Asia doesn’t always like every color) </li></ul></ul></ul><ul><ul><ul><li>Customization? </li></ul></ul></ul><ul><ul><ul><li>Personalize or target them? </li></ul></ul></ul><ul><ul><ul><ul><li>Special offer </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Direct response </li></ul></ul></ul></ul>
  • 18. Building a Global Web-to-Print Program <ul><li>Where are the investments & returns </li></ul><ul><ul><li>Investment </li></ul></ul><ul><ul><ul><li>Training your people on the impact of multi-lingual content </li></ul></ul></ul><ul><ul><ul><ul><li>Sales opportunities & value proposition </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Design & prepress requirements </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Potential import duties and taxes </li></ul></ul></ul></ul><ul><ul><ul><li>Invest in new & leverage existing technologies </li></ul></ul></ul><ul><ul><ul><ul><li>Buy by the drink or by the bottle </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Partner with centers of excellence </li></ul></ul></ul></ul>
  • 19. Building a Global Web-to-Print Program <ul><li>Where are the investments & returns (cont.) </li></ul><ul><ul><li>Returns </li></ul></ul><ul><ul><ul><li>More languages = more versions = more money </li></ul></ul></ul><ul><ul><ul><ul><li>Additional design & prepress services </li></ul></ul></ul></ul><ul><ul><ul><ul><li>New revenue streams from translations </li></ul></ul></ul></ul><ul><ul><ul><ul><li>More clicks on your presses </li></ul></ul></ul></ul>
  • 20. Building a Global Web-to-Print Program <ul><li>Where are the investments & returns (cont.) </li></ul><ul><ul><li>More valued role with your clients </li></ul></ul><ul><ul><ul><li>Consultative </li></ul></ul></ul><ul><ul><ul><li>Exposure to more people within the organization </li></ul></ul></ul><ul><ul><ul><li>Referrals </li></ul></ul></ul>
  • 21. Building a Global Web-to-Print Program <ul><li>How do we get started? </li></ul><ul><ul><li>Does it make sense </li></ul></ul><ul><ul><ul><li>Do your existing clients have needs for multi-lingual content? </li></ul></ul></ul><ul><ul><ul><ul><li>Human resources </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Training </li></ul></ul></ul></ul><ul><ul><ul><li>Are there organizations in your market with needs for multi-lingual content? </li></ul></ul></ul><ul><ul><ul><ul><li>Multi-nationals </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Government agencies </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Insurance or financial groups </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Attorneys </li></ul></ul></ul></ul>
  • 22. Building a Global Web-to-Print Program <ul><li>How do we get started? (cont.) </li></ul><ul><ul><li>Explore with your current partners what tools are available to you </li></ul></ul><ul><ul><ul><li>Collaboration tools </li></ul></ul></ul><ul><ul><ul><li>Translation services </li></ul></ul></ul><ul><ul><ul><li>Web-to-print tools </li></ul></ul></ul>
  • 23. Building a Global Web-to-Print Program <ul><li>How do we get started? (cont.) </li></ul><ul><ul><li>Consult with localization experts or groups </li></ul></ul><ul><ul><ul><li>LISA (The Localization Industry Standards Association) </li></ul></ul></ul><ul><ul><ul><li>GALA (The Globalization and Localization Association) </li></ul></ul></ul><ul><ul><ul><li>Localization Institute </li></ul></ul></ul><ul><ul><ul><li>Commonsense Advisory </li></ul></ul></ul><ul><ul><ul><li>LinkedIn </li></ul></ul></ul>
  • 24. Building a Global Web-to-Print Program <ul><li>How do we get started? (cont.) </li></ul><ul><ul><li>Consult with global communication expert </li></ul></ul><ul><ul><ul><li>Product & service options </li></ul></ul></ul><ul><ul><ul><li>Integration opportunities </li></ul></ul></ul><ul><ul><ul><li>Training strategies </li></ul></ul></ul>
  • 25. Building a Global Web-to-Print Program <ul><li>Q&A </li></ul>
  • 26. Building a Global Web-to-Print Program <ul><li>Contact information: </li></ul><ul><ul><li>Robert Zimlich </li></ul></ul><ul><ul><li>Globalization Executive </li></ul></ul><ul><ul><li>Kinetic </li></ul></ul><ul><ul><li>502.719.9522 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>
  • 27. Additional copy box

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