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View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
When something online is free, you’renot the customer, you’re the product.
From a Google perspective, youre not thecustomer. The ad service buyer is thecustomer. Youre the commodity. By makingyou a more attractive commodity, i.e. bymaking sure to only serve you an ad if you arein the target population for it, they are makingthe ads pay better for their customers, andthey can reap a large part of the difference totheir competitors, the other ad services - Liorean, 2004
Perhaps … youre not the customer anymore.Youre simply a "resource" to bemanaged for profit …Who is the customer? Not you, whoselife is reduced to someone elsessalable, searchable, investigatable data. Thecustomer is everyone who wishes to owna piece of your life. - Claire Woolfe, 1999
Uploaded to Vimeo 20th Feb 2012. Uploaded to YouTube 2 March 2012.As of 29th March 2012 each site has had 17.7 million and 85.9 millionviews respectively
17th March: Jason Russell of Invisible Children is detained by police forpublic nudity , making sexual gestures
33 Play videoNot all brands benefit from the social strategies of other companies asKryptonite found out when their expensive bicycle locks found themselves thesubject of some unwanted attention
Web video (powered by Google for free!) has given any one of the us thechance to be famous by giving us the power to get our messages across.
72+ hours of video uploaded every minute! 3 hours of video every minute from mobile devices < TINY tiny tiny % of videos have 1 million+ viewsWeb video (powered by Google for free!) has given any one of the us thechance to be famous by giving us the power to get our messages across. Buthow can we be successful against such odds? What are the key factors insecuring success in a crowded space?
This video had been around a while before it’s viral success. Originallyuploaded in early February 2011, but saw a spike in traffic around mid-March.Why? Well, it was Friday, but a group of influential tastemakers shared this witha wider group of friends (eg Tosh.O, Michael J. Nelson from MST tweeted aboutit, bloggers, etc) and a community grew up around this inside joke.
Cats even watched other cats watching this video…
Cats even watched other cats watching other cats watching this video…
What’s significant is that the original video inspired a number of creative spin-offs. There were many different remixes with international themes. A mash-upcommunity emerged off the back of a silly joke, but what’s crucial was thatanyone cold participate in it.
Who could have predicated any of this? Nobody. But the ability to sharesomething quickly, for it to gain traction in noticeable ways, before beingamplified throughout communities looking for unexpected things. Theseelements are key to the success of viral media.
52 SocialOne of the key aspects of features of viral success stories is the emphasisbeing placed on their social dimensions. By enabling products to be easilyshared, embedded or passed on, they take advantage of the human drive forsociability.
There are, of course, dangers associated with this new found power toshare, remix and recirculate digital content. Just ask Jessi Slaughter or StarWars Kid… Digital technology and the internet are powerful tools and with