Mac301 convergence and smartphones

  • 1,443 views
Uploaded on

Last minute slides thrown together for a MAC301 session I was standing in for.

Last minute slides thrown together for a MAC301 session I was standing in for.

More in: Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,443
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. MAC301robert.jewitt@sunderland.ac.uk 1
  • 2.  From analogue to digital Convergence The smartphone wars Discussion point  One bad Apple?  Crisis in communications 2
  • 3.  Dominance of the smartphone 3
  • 4.  Dominance of the smartphone Uptake in tablet devices New multimedia gaming devices 4
  • 5. 5
  • 6. 6
  • 7.  ‘The global media system is better understood as one that advances corporate and commercial interests and values and denigrates or ignores that which cannot be incorporated into its mission’  (McChesney, 2003: 266). 7
  • 8. Vertical integrationProductionDistribution Horizontal integrationPublishing Radio Television PressConsumption 8
  • 9. 9
  • 10. 10
  • 11.  Increased tendency in recent years to encode visuals, sound and print in binary digital terms All of our media platforms are pushing towards digital platforms 11
  • 12. 12
  • 13. 13
  • 14.  Google’s market cap (October 2009): $174.3 billion Google’s market cap (November 2010): $197.6 billion Google’s market cap (March 2012): $196.7 billion  Source: Yahoo Finance 14
  • 15.  Convenient for content owners to manipulate/edit digital data Push comes from consolidation in large media entities Digital distribution is a lot cheaper than physical distribution 15
  • 16. 16
  • 17. 1. Consolidation of industry  Eg Sony = music, movies, games, hardware, software, etc1. Diffusion across platforms  Eg Lost = TV show, DVD sales, video game, mobile phone series, fan sites, merchandise, etc 17
  • 18. 18
  • 19.  ‘A word that describes technological, industrial, cultural, and social changes in the way media circulates within our culture. Some common ideas referred by the term include the flow of content across multiple media platforms, the cooperation between multiple media industries, the search for new structures of media financing that fall at the interstices between old and new media, and migratory behaviour of media audiences who would go almost anywhere in search of the kind of entertainment experiences they want’  Jenkins, 2006: 282 19
  • 20.  ‘Once upon a time .. companies that published newspapers, magazines, and books did very little else; their involvement with other media was slight’  Ithiel de Sola Pool, 1983: 23 20
  • 21.  ‘convergence does not mean stability or unity. It operates as a constant force for unification but always in dynamic tension with change…. There is no immutable law of growing convergence; the process of change is more complicated than that’  Ithiel de Sola Pool, 1983: 53-4 21
  • 22.  Source: Reuters 22
  • 23. 23
  • 24. 24
  • 25. 25
  • 26.  Digital compression allows for more efficient use of bandwidth 26
  • 27. 2727
  • 28. 28
  • 29. The ‘Jesus phone’?- Campbell & La Pastina, 2010 29
  • 30.  Touted as ‘revolutionary’ convergence device Steve Jobs, Mac World expo, 2007 30
  • 31.  http://uk.youtube.com/watch?v=8sPVfFXC6AY Complaint to ASA (August 2008)  http://www.asa.org.uk/asa/adjudications/Public/TF_AD 31
  • 32.  http://uk.youtube.com/watch?v=OknElEusVhM Complaint to ASA (November 2008)  http://www.asa.org.uk/asa/adjudications/Public/T F_ADJ_45381.htm November 2008-12-08 Trust in corporations? 32
  • 33.  Days after June 2010 iPhone 4 launch Gizmodo publishes blog post about faulty signal Flooded with complaints How should you deal with such a PR disaster? 33
  • 34. 1. Apologize and take full responsibility?2. Announce a huge media event and prime expectations?3. Begrudgingly offer a give-away late in the day?4. Attack your competitors?5. Expose the entire industries failings?6. Call the issue AntennaGate? 34
  • 35.  Environmental concerns Supply chain problems Foxconn suicides 35
  • 36.  http://uk.youtube.com/watch? v=TrT1gzQHsI4 Access to 2 million+ tunes from Sony, Warner, Universal Annual cost approx £300 36
  • 37.  http://uk.youtube.com/watch? v=TrT1gzQHsI4 Access to 2 million+ tunes from Sony, Warner, Universal Annual cost approx £300 Binned in January 2011 37
  • 38.  Increasing competition from Apple and Android  Business focused on non-smartphones  BBC clip2007: revenue of €51bn2007: profit of €7bn2008: revenue of €50.7bn2008: profit of 3.7bn2009: revenue of €40.9bn2009: profit of €260m2010: Olli-Pekka Kallasvuo replaced byMicrosoft’s Stephen Elop2010: Symbian OS to be replaced byMicrosoft’s Windows Mobile 38
  • 39. 39
  • 40.  October 2011 – huge network outage Faulty router to blame Lack of email service for corporate users Unsure about the backup solution which threatened to do more damage How to deal with this? 40
  • 41.  Mike Lazardis video apology 41
  • 42.  Dec 2011: Blackberry Playbooks written down by $485 million Jan 2012: Mike Lazardis & Jim Balsillie resign 42