Source: BBC Regular podcasts (1-5 per week) Monthly downloads 1 Documentaries (World Service) 1,833,428 2 Peter Day’s World of Business (Radio 4/World Service) 446,510 3 From Our Own Correspondent (Radio 4) 262,772 4 Woman’s Hour (Radio 4) 229,828 5 606 Football Phone-In (5 live) 185,397 6 Money Box (Radio 4) 148,827 7 Test Match Special (5 live Sports Extra) 109,215 8 Steve Wright in the Afternoon (Radio 4) 43,797 9 5 live’s Christmas Specials (5 live) 18,527 10 You & Yours (Radio 5) 12,064
Weekly podcast (1 per week) Monthly Downloads 1 Friday Night Comedy from BBC Radio 4 (Radio 4) 880,554 2 Adam and Joe (6 Music) 629,241 3 Best of Chris Moyles (Radio 1) 408,849 4 In Our Time with Melvyn Bragg (Radio 4) 322,732 5 Best of Chris Moyles Enhanced (Radio 1) 310,830 6 6 Minute English (World Service) 297,340 7 Kermode and Mayo’s Film Reviews (5 live) 276,516 8 Jonathon Ross (Radio 2) 243,434 9 Chris Evans’ Drivetime – The Best Bits (Radio 2) 238,465 10 Fighting Talk (5 live) 214,722 11 Digital Planet (World Service) 166,105 12 Talk About English (Learn English) (World Service) 156,219
“ With the benefit of hindsight, it all seems quite obvious. MP3 players like Apple’s iPod, in many pockets, audio production software cheap or free, and weblogging an established part of the internet; all the ingredients are there for a new boom in amateur radio. But what to call it? Audioblogging? Podcasting? GuerillaMedia?”
“ It's about real people saying real things and communicating … It is totally going to kill the business model of radio … [T]he big brands and advertising agencies of the world are, … scared to death of the next generation … who don't listen to radio … They are on MSN, they've got their iPod, their MP3 player, they've got their Xbox - they are not listening to radio … It is the distribution that is changing and the barriers are being brought down so everyone can be part of it.”
“ It'll become radio and vice versa. Airwaves are just another method of distribution. ... What will change is who's talking and who's listening. Now the conversation will flow in all directions, with broadcasters listening to people they used to think of as "audience." Blogs changed the architecture of written-word-journalism in the same way”
Whenever a new medium comes on the scene its early content comes over from other media. But to take best advantage of the new electronic medium, content needs to be specially authored with the new medium in mind.
Radio is … a blind medium. We cannot see its messages, they consist only of noise and silence, and it is from the sole fact of its blindness that all radio’s other distinctive qualities – the nature of its language, its jokes, the way in which its audiences use it – ultimately derive
“ Listeners have a lot to do with it. A medium’s identity stems in part from how it is received and treated by its users. Listeners may of course be nudged in this or that direction by the industry. But if, for whatever reason, Internet audio is treated as if it were radio, then to some irreducible extent it is radio”
The difference between push and pull, between broadcast and personalised taste. Long Tail businesses can treat customers as individuals, offering mass customisation as an alternative to mass-market fare”
“ Corporate convergence coexists with grassroots convergence.. [it] requires media companies to rethink old assumptions about what it means to consume media if old consumers were predictable and stayed where you told them.. new consumers are migratory [and] more socially connected”
“ The long-tail offers a return on investment in the broadcasting world too… by providing quality programmes to our audiences when they want to watch them… but also by attracting new audiences to a programme who may not otherwise have come … The long tail takes the control away from the broadcast schedulers and puts it in the hands of our audiences – making anything available, anytime, anyplace, anywhere”
Ashley Highfield (2005), Director of New Media: BBC
“ In addition to providing greater flexibility in when audio programming is listened to, Podcasting invariably also offers listeners an escape from the advertising that plagues traditional radio broadcasting.”
“ I think whereas you may get certain people that actively want to play a part in choosing the content they want, when they want, there’ll be others that will be quite happy to simply switch on the radio and listen to whatever it is people are providing them with, providing it is relevant and engaging”
Chris Anderson, 2004, ‘The Long Tail’, Wired , http://www.wired.com/wired/archive/12.10/tail.html
Richard Berry, 2006, ‘Will the iPod Kill the Radio Star? Profiling Podcasting as Radio’, Convergence , Vol. 12, No. 2. http://con.sagepub.com/cgi/content/abstract/12/2/143
D. A. Black, 2001, ‘Internet Radio: A Case Study in Medium Specificity’, Media, Culture and Society , 23
A. Crisell, 1986, Understanding Radio , London: Routledge.
S. Crofts, J. Dilley, M. A. Fox, A. Retsema and B. Williams ,2005, ‘Podcasting: A New Technology inSearch of Viable Business Models’, First Monday 10(9), http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/1273/1193
Bill Gates, 1996, The Road Ahead , London: Penguin.
Ben Hammersley, 2004, ‘Audible Revolution’, Media Guardian , http://www.guardian.co.uk/media/2004/feb/12/broadcasting.digitalmedia
Henry Jenkins, 2006, Convergence Culture . New York University Press.
Jo Twist, 2005, “Pocasters looking to net money’, BBC, http://news.bbc.co.uk/1/hi/technology/4371555.stm