Hidden Agendas / Propaganda#mac201robert.jewitt@sunderland.ac.ukYouTube playlist                                 1
Propaganda Propaganda is mainly perceived in the  West as an aspect of Communist, Fascist  or totalitarian regimes where ...
Gaza Flotilla, 2010The War You Don’t See (2010)                               3
Consequences?                4
Tony Benn fights back                        5
Social media Israel government recruited 1,000 volunteers with the  objective of flooding news websites and blogs that th...
How to make sense of this? Factual media, despite claims to truth, are a  battleground for ideological warfare Documenta...
3 paradigms1.       Manufacturing consent     •      (Herman & Chomsky, 1988)2.       Media of contest     •      (Wolfsfe...
9    9
1 - Manufacturing ConsentFive news “filters”: 1. Ownership and profit orientation 2. Funding via advertising 3. Over-re...
2 - Media of contest1.   Political protest more influential than media but there is give-     and-take2.   Political voice...
3 - Media culture Media permeates all aspects of popular culture and  impacts upon identity formation Local engagement/r...
Media as cultural industries                                                    Media as multi-purpose arenasmanufacturing...
Questions to consider: Does documentary have a special claim to truth and to what  extent can it capture the truth of a s...
PanoramaPrimark: On The Rack (2008, BBC)                                   15
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Oh Dearism (2009, Adam Curtis)                                 19
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Mac201 hidden agendas propaganda seminar

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Seminar slides for MAC201 Week 4

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  • Centre (Bicom) helped pressurize even the BBC and various news channels decided to omit showing a DEC appeal to help Gaza on the grounds that it might be seen to be impartial.
  • Mac201 hidden agendas propaganda seminar

    1. 1. Hidden Agendas / Propaganda#mac201robert.jewitt@sunderland.ac.ukYouTube playlist 1
    2. 2. Propaganda Propaganda is mainly perceived in the West as an aspect of Communist, Fascist or totalitarian regimes where the media is controlled by the state. It is assumed that in the West, where much of the media is in the hands of private enterprise, that formal propaganda is absent.  Saeed and Laverty (2006)  On Sunspace 2
    3. 3. Gaza Flotilla, 2010The War You Don’t See (2010) 3
    4. 4. Consequences? 4
    5. 5. Tony Benn fights back 5
    6. 6. Social media Israel government recruited 1,000 volunteers with the objective of flooding news websites and blogs that the ministry term as anti-Israeli with pro-Israeli opinions. Israel government held a World Citizens Press Conference via Twitter only 4 days after the initial onslaught (Chomsky, 2009). Silverstein suggests that there has been a concerted effort on Israel’s part to flood the web and news media with crafted materials in an attempt to turn public opinion toward Israel (Silverstein, 2009: 1). 6
    7. 7. How to make sense of this? Factual media, despite claims to truth, are a battleground for ideological warfare Documentary film-makers and news outlets are implicitly involved in shaping and re-shaping public understanding of events 7
    8. 8. 3 paradigms1. Manufacturing consent • (Herman & Chomsky, 1988)2. Media of contest • (Wolfsfeld, 1997)3. Media culture • (Kellner, 2003) 8
    9. 9. 9 9
    10. 10. 1 - Manufacturing ConsentFive news “filters”: 1. Ownership and profit orientation 2. Funding via advertising 3. Over-reliance on „official‟ sources 4. “Flak” targeting the media 5. The need to engage a „common enemy‟ (via anti-ideologies) 10
    11. 11. 2 - Media of contest1. Political protest more influential than media but there is give- and-take2. Political voices do not always maintain dominance3. The power of the media/politics fluctuates4. News is framed in cultural contexts and „read‟ differently5. Dissidents can combat unequal resources and use news media as a tool for political influence 11
    12. 12. 3 - Media culture Media permeates all aspects of popular culture and impacts upon identity formation Local engagement/reception of media spectacles  „Social and political conflicts are increasingly played out upon the screens of media cultures‟ (Kellner, 2003:1) 12
    13. 13. Media as cultural industries Media as multi-purpose arenasmanufacturing consent in support in which strategic and symbolicof dominant interests conflicts are waged Mainstream media Public sphere(s) Minority and Alt. media ‘public spheracules’ New media ‘counter public spheres’ Public Screens Media culture as pervasive, meaningful and contested, and constitutive of identities 13 13
    14. 14. Questions to consider: Does documentary have a special claim to truth and to what extent can it capture the truth of a situation? What kind of documentary forms or genres exist? How might the different genres within the umbrella term of documentary inform the kind of content that is presented to the public? What limitations do documentary film-makers face in attempting to convey complex material to the public? To what extent are documentaries able (or unable) to go beyond the limitations of mainstream news?  (consider the pressures of: funding; time; scale; risk; scheduling) How might documentary be described as ideological? Are all formats as culpable as each other in offering specific versions of reality? 14
    15. 15. PanoramaPrimark: On The Rack (2008, BBC) 15
    16. 16. 16
    17. 17. 17
    18. 18. 18
    19. 19. Oh Dearism (2009, Adam Curtis) 19

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