TheRed QueenTheory"It takes all the running you can do, to keep in the sameplace. If you want to get somewhere else, you must run atleast twice as fast as that!" - The Red Queen, Through the Looking-Glass
O N E Q U E S T I O N
Aren’t you done yet?
N O
N E V E R
The Red Queen Race Roan Lavery Product Director, FreeAgent@ roanlavery
It has to Yes! But it has be simple. to do loads. TheParadox
Laffer curveRevenue 0 Tax rate % 100
Laffer curveCustomerSatisfaction Functionality
"The world is complex;our tools need to match that complexity." - Don Norman
"It’s not complexity that’s the problem,it’s bad design" - Don Norman
Run upstairs thomas_hawk
E V O L U T I O N
CREATIVITY PROFICIENCY USABILITY RELIABILITY FUNCTIONALITYHierarchy of Needs
Where next? nora kann fliegen
Ratings User comments Search Usage metricsAPI Photo gallery User permissions Categories Upload UI Back ups
User commentsCategoriesRatingsUpload UIUser permissionsSearch APIUsage metricsBack ups Photo gallery
User commentsCategoriesRatings Strategy Niche audiences, New territory, Join the dotsUpload UIUser permissions Who benefits? Users, Sales, Marketing, EngineeringSearch API Profit! New market, Upsell, Reduce overheadsUsage metricsBack ups Photo gallery
Your users are your Product Development
Your users are your Product Development and Marketing
Stand out Stéfan
“Give them something remarkable and make it easy to tell their friends”
“Give them something remarkable and make it easy to tell their friends”
ResultOver 50% of new signups come via referralStandard conversion rate ~ 20-30%Referred conversion rate ~ 50%
Bryan Rieger
