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Social Media & SEO

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How to use social media in combination with SEO strategy, as well as how social media affects SEO.

How to use social media in combination with SEO strategy, as well as how social media affects SEO.

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Social Media & SEO Presentation Transcript

  • 1. Social Media & SEO
  • 2. Why Social Media SEO?    
    • SEO is all about sending people to your information/brand. Makes sense that social media does that easily.
    •  
    • Unlike a lot of SEO, social SEO can be hyper relevant. But you have to think ahead.
    •  
    • It's easy -- unlike all the SEO experts, you can do this yourself.
    •  
    • #1 reason? Green brands need more information/education. Social media can drive consumers to that information.
  • 3. Top Three Things to Remember    
    •   #1: It can't work if you don't do it.
    •  
    • #2: Learn what works -- be willing to experiment with frequency, time posted, where posted, format (text or video or podcast, etc.).
    •  
    • #3: Get to know your audience. Good places to start learning about metrics:
        • Facebook Insights
        • Klout
        • Google Analytics
  • 4. Where to Start    
    • ALWAYS name photos and videos. No generic titles. And this means all photos, including profile pictures.
    •  
    • Quality content is always king. It's better to do one really well done article than 10 junk ones.
    •  
    • WordPress. Say it with me. (XML)
  • 5. Facebook SEO  (Photos)
    • Photos:
    •  
      • SEO Captions
      • Don't forget to tag
      • Remember, brands can be tagged now, too
      • Admin your photos well
  • 6. Facebook SEO (Page Updates)    
    • Page Updates:
    •  
      • Use keywords every time you update
      • Keep mission statement up to date and handy
      • Keep list of keywords up to date and taped to monitor
      • Hyper Alerts
    •  
  • 7. Facebook SEO (General)    
    • Use hyperlinks when appropriate. Add them as Facebook changes page functions.
    •  
    • Keep editing the Info tab -- don't let it go stale
    •  
    • Consider adding custom tabs
    •  
    • Use landing pages and standard links (non-hyperlinked) when Facebook won't allow hyperlinks.
  • 8. Twitter SEO
      • Your bio is very important. Write it carefully.
      • Don't bury keywords -- first 27-40 characters
      • Don't forget hashtags -- be reasonable
      • Always shorten your links (permanent directs)
      • Get your bit.ly (or similar) account
      • Do Twitter parties and chats
      • Get listed and list others (directories and lists)
      • Google is like Santa -- it knows your followers
      • Tweeters see your ratio -- don't follow everyone
      • If you aren't adding followers, ask why
  • 9. YouTube SEO    
      • Keywords are even more important
      • Include full script in description if appropriate
      • Know your enemy and cool kids
      • Strategy when possible (Organic PR: 10 Tips for Better Organic PR)
      • Can you leave a video reply?
      • Quora -- Get on early