Getting Started With Twitter at
Your Dental Practice
By Roadside Multimedia
What’s the real value of Twitter?
You have probably heard marketers talk about
the value Twitter can add to any business.
But what exactly is that value? How can it help
YOUR dental practice?
In this presentation, we briefly answer these
questions and show you how to get started.
The largest real-time
500 million users.
340 million tweets sent
Did You Know?
• USA is the biggest user of Twitter
with approximately 51% of
members. UK is in second place
• Approximately, 24 billion searches
are performed on Twitter per day.
• 1 million Twitter accounts are
• Searches are more performed on
Twitter than Yahoo and Bing.
A Micro-blog with Big Features
With Twitter, you can expect:
• Branded profiles.
• Connecting with millions of people.
• Ability to send direct messages.
• Hash tags, which help categorize tweets, making it
easier to search for relevant content.
• Twitter Ads enable businesses to promote tweets.
• Twitter Insights allow businesses to track success.
6 Ways Twitter Can Help Your Dental
1. Connect with patients.
2. Answer patients' questions and concerns.
3. Educate about various treatments.
4. Advertise open appointments.
5. Promote offers and contests.
6. Drive traffic to your website by including links
in your tweets.
Home – your stream provides you
tweets from everyone you are
Connect – identifies any interaction
with your account – e.g. new
followers, retweets, mentions.
Discover – Twitter suggests people
you may want to follow, the latest
trends, and news.
Me – this is your profile page that
includes the tweets you send and
information about you.
Followers – people following you.
Following – people you are following.
Favorites – tweets you have liked/saved.
Lists – you can bunch people you are following
into groups (e.g. family, colleagues, influencers).
Direct Messages – (privately) email people
Know the Lingo
Tweet – a public message/post.
Retweet – promote someone
else's tweet on your profile.
Sometimes abbreviated to “RT.”
Mention – include someone’s
Twitter name in a tweet using the
Hash tag – this sign ‘#’ followed
by a word categorizes a tweet e.g.
Compose a Tweet
• 140 characters only.
• Use common hash tags to make the tweet easier to
• Use calls to action e.g. “Click on this link” or “Please
Include media – image/video.
Share your own content – blogs, videos, etc.
Share content relevant to your industry.
Include a link (80% more likely to retweet).
Set Up Your Page
• Create a profile for your
• Brand your profile – use a
cover image, background, and
profile picture representing
• Watch this video for how to
set up a profile.
You Have a Profile – Now What?
• Increase your following and follow people
within your industry and community.
• Follow back people who follow you.
• Tweet regularly – at least 2-3 times a day.
• Use a 3rd party tool (e.g. Hootsuite) to
schedule your content for the coming week.
• Track your insights to see what works.