Twitter - Getting Started


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Do you want to be successful on Twitter, but don't know where to start? This presentation will show the basics of Twitter and wet your appetite for using the micro-blogging website.

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Twitter - Getting Started

  1. 1. Getting Started With Twitter at Your Dental Practice By Roadside Multimedia
  2. 2. What’s the real value of Twitter? You have probably heard marketers talk about the value Twitter can add to any business. But what exactly is that value? How can it help YOUR dental practice? In this presentation, we briefly answer these questions and show you how to get started. Let’s begin.
  3. 3. Jaw-dropping Facts The largest real-time micro-blogging network. 500 million users. 340 million tweets sent per day. Did You Know? • USA is the biggest user of Twitter with approximately 51% of members. UK is in second place with 17%. • Approximately, 24 billion searches are performed on Twitter per day. • 1 million Twitter accounts are created everyday. • Searches are more performed on Twitter than Yahoo and Bing.
  4. 4. A Micro-blog with Big Features With Twitter, you can expect: • Branded profiles. • Connecting with millions of people. • Ability to send direct messages. • Hash tags, which help categorize tweets, making it easier to search for relevant content. • Twitter Ads enable businesses to promote tweets. • Twitter Insights allow businesses to track success.
  5. 5. 6 Ways Twitter Can Help Your Dental Practice 1. Connect with patients. 2. Answer patients' questions and concerns. 3. Educate about various treatments. 4. Advertise open appointments. 5. Promote offers and contests. 6. Drive traffic to your website by including links in your tweets.
  6. 6. Using Twitter
  7. 7. Layout Home – your stream provides you tweets from everyone you are following. Connect – identifies any interaction with your account – e.g. new followers, retweets, mentions. Discover – Twitter suggests people you may want to follow, the latest trends, and news. Me – this is your profile page that includes the tweets you send and information about you.
  8. 8. Features Followers – people following you. Following – people you are following. Favorites – tweets you have liked/saved. Lists – you can bunch people you are following into groups (e.g. family, colleagues, influencers). Direct Messages – (privately) email people within Twitter.
  9. 9. Know the Lingo Tweet – a public message/post. Retweet – promote someone else's tweet on your profile. Sometimes abbreviated to “RT.” Mention – include someone’s Twitter name in a tweet using the ‘@’ sign. Hash tag – this sign ‘#’ followed by a word categorizes a tweet e.g. #dental.
  10. 10. Compose a Tweet • 140 characters only. • Use common hash tags to make the tweet easier to find. • Use calls to action e.g. “Click on this link” or “Please retweet.”
  11. 11. Share content Include media – image/video. Share your own content – blogs, videos, etc. Share content relevant to your industry. Include a link (80% more likely to retweet).
  12. 12. Getting Started
  13. 13. Set Up Your Page • Create a profile for your business. • Brand your profile – use a cover image, background, and profile picture representing your business. • Watch this video for how to set up a profile.
  14. 14. You Have a Profile – Now What? • Increase your following and follow people within your industry and community. • Follow back people who follow you. • Tweet regularly – at least 2-3 times a day. • Use a 3rd party tool (e.g. Hootsuite) to schedule your content for the coming week. • Track your insights to see what works.