Barbara R. Kessler (727) 439-1170 • firstname.lastname@example.org ACCOMPLISHMENTS AND EXPERIENCEMARKETING/ADVERTISING• Developed advertising, wrote articles, created print materials to promote annual fundraising campaign and its related events; and to assist in meeting campaign’s annual goal of $1,300,000.• Created, produced and maintained all advertising and collateral, both in print and online, for a top producing Realtor® as well as for each client’s property listing.• Created collateral materials - flyers, print ads, newsletters, correspondence - for various clients of self-owned business with gross annual revenue of $20,000.• Increased readership by 15%, for a quarterly marketing and communications newsletter.• Wrote feature articles and established column for monthly newspaper; circulation 10,000 homes.SALES• Developed lead and referral sources; closed membership sales for a health and wellness club; with a goal of 20 new members per month.• Increased advertising revenue by 20% for quarterly marketing and communications newsletter.• Developed and maintained relationships with referral sources for a durable medical equipment company specializing in mobility products. Worked directly with customers and their physicians to establish need and obtain appropriate authorization and insurance approval to close sales.• Established and maintained customer base as a skin care and cosmetics consultant/team leader. Recruited and trained new consultants and team members. Monthly wholesale sales production of $3,000 resulted in earning the use of a company car.DEVELOPMENT AND FUNDRAISING• Managed Women’s Philanthropy division of annual campaign, which represented almost 50% of the dollars raised each year.• Gained pledges to annual campaign by soliciting both existing and new donors.• Recruited and trained volunteers to assist in campaign solicitation; assist at events; and for leadership development.• Developed, planned, and executed events geared toward fundraising goals; increased attendance and donations by 10% each year at annual women’s outreach event.• Earned award for membership growth at local chapter of Women’s American ORT.SPECIAL EVENTS AND PROMOTIONS• Managed all aspects of multiple annual events for a fundraising organization, including selection of venue, guest speaker, caterer, menu, hosts/event chairs.• Developed marketing materials and coordinated details of special events and promotions for retail chain of Florida stores specializing in organs, digital and acoustic pianos, keyboards.• Planned and executed semi-annual customer event, including hotel arrangements, transportation, scheduling, entertainment, food, collateral materials.EXECUTIVE ADMINISTRATION AND CLIENT SERVICES• Assisted the President and Vice President in all details of corporate operations for chain of retail music stores: schedules, correspondence, meeting coordination, liaison with managers and staff. Handled all aspects of executives’ travel - both personal and business.• Database entry, updates, corrections; reports; mailing lists/client lists (for several employers)• Tracked and maintained details and assisted clients with all phases involved in real estate listing, contract and closing of home sales. Coordination and follow through with lenders, title/closing agents, cooperating seller or buyer agents, home inspectors, surveyors, and vendors.• Experienced in management of multiple timelines, deadlines, details; confidential client data.
Barbara R. Kessler(727) 439-1170 • email@example.comPage 2COMMUNITY/VOLUNTEER Committee Member, JAEDA (Jewish Alliance to End Domestic Abuse) Membership Chair, Women’s American ORT Clearwater Chapter Bulletin Editor & Publisher, Women’s American ORT Clearwater Chapter Member, Women’s Campaign Cabinet, Tampa Jewish Federation Lion of Judah DivisionCOMPUTER SKILLS Microsoft Office: Word, Excel, Publisher, PowerPoint, Outlook, Internet Explorer Adobe: Photoshop, Acrobat Raisers Edge (database software for non-profit organizations) CDC Software Smart Client: Pivotal CRM (database software for financial services industry)EMPLOYMENT HISTORY Business Development Representative, VIBE Fit Club, Oldsmar, 12/11-present , Campaign Associate, Jewish Federation of Pinellas & Pasco Counties, Largo, 2/07-10/11 Client Services Assistant, RE/Max Realtec Group, Inc., Palm Harbor, 12/03-1/07 Executive Assistant, Music World, Inc., Clearwater, 10/02-10/03 ., Medical Coordinator, A Sensible Solution DME, Tampa, 11/01-5/02 , Team Manager, Mary Kay Cosmetics, Palm Harbor, 6/97-12/01 Owner, BRK Concepts, Palm Harbor, 12/94-12/01 , Advertising Manager, Editor, Publisher Lansbrook News & Views, Palm Harbor, 1995-1998 Publisher,EDUCATION Bachelor of Arts in Languages, Major in French, State University of New York at Stony Brook Communications Workshop for Public Relations: Sponsored by the Florida Public Relations Association; Certificate Sterling Institute Management Workshop seminar series: Specifically designed for advertising and broadcasting management. I-Lead: Seminar sponsored by Jewish Federations of North America; included Disney Institute training; tailored for fundraising professionals Mastering LinkedIn: Interactive Workshop by Dan Sherman, Social Media Marketing Facebook-The Business Side: seminar sponsored by the Tampa Bay Computer Society